Clear the air about that feeling of “failure” when you finally decide that you need to hire a coach or mentor. If you’re the kind of person that takes pride in doing things on your own, but you’re feeling completely stressed and overwhelmed trying to figure out every little detail, it might be time for you to hire a coach… and there’s nothing wrong with that.

Jeffrey: Welcome to the light in your launch podcast today, we're talking about how to find the right guide coach or mentor for growing your business. So stay

Announcer: Hey, we're the Launch Squad and this is the Lighten Your Launch podcast. We teach coaches and course creators how to lighten their launches. We're bringing you all of the tips and strategies to take your launch from intimidating to money-making. In this podcast, we talk about everything; the sales, strategy, mindset, technical and spiritual aspects of running your best launch ever. So if you're feeling overwhelmed and unsure of the next right step, we're here to bring clarity, confidence, and excitement into your next launch. This is the Lighten Your Launch podcast.

Jeffrey: Back to the show. I'm Jeffrey Someran, I'm back again with Katie Collins. And today we want to clear the air about the feeling of failure. When you finally decide that you need to hire a coach or mentor, if you're the kind of person that takes pride in doing things on your own, but you're feeling completely stressed and overwhelmed, trying to figure out every little detail, it might be time for you to hire a coach. And there's nothing wrong with that. The next question is, however, how do you find the right

Katie: Katie? And I also want to say if you're, if you think you're not ready yet to hire someone, because you're one of those business owners that's trying to make money first so that you can hire, I can't reiterate enough how backwards that is. Right? Most, most businesses do not start a business without investing in the business idea first. And to think that you're equipped with what you need to know or that you can discover what you need to know for free to really make the kind of money you want and be able to pay for a mentor, you know, with cash that you earn. I just see it over and over again. And people I've talked to that did that wished they didn't, it's called bootstrapping. And it's a waste of time.

Jeffrey: It's not, it's not totally a waste of time because you can learn a lot of cool stuff. But you know what we're saying is it's like, it's like saying I'm going to start a seven figure business, and then I'm going to go to college or I'm going to get a great job. And then I'll go to college, right? Because college is an investment in your future. And nobody says, I'm going to go start a business or get a great job. And then I'm going to go to college to learn what I need to do,

Katie: Right. Or I'm going to go to college freshman year, learn all that I can, and then go get the job that requires a college degree, but I'm going to ahead and get the job anyway, make money. It said jobs so I can come back for sophomore year of college. Right. It just doesn't work that way. Sometimes you have to get the certification, the understanding, and you know, it's, it's not, of course any learning you do on your own is worthy. But when I say it's a waste of time, I just mean if you want to be someone who's earning six figures in business, how long do you want to take to get there? Yeah. And if you can do it faster by betting on yourself and being willing, and we're going to show you how to get to that mental place of hiring with money that you don't have. Um, right. But when you're ready to do that, things move faster. And that's what I mean, when I say don't waste your time, proving to yourself, something that you're probably wrong about. Yeah.

Jeffrey: And, and, uh, coming from somebody who is a DIY buyer, if you will. Um, I, a lot of the things I really love to DIY are like, you know, woodworking projects and things like that. And here's the thing. I still look to somebody to show me how to do it before I try to figure it out on my own. Right? The whole idea of DIY. If you ever go onto YouTube and say DIY blank, because you're trying to figure out something like the DIY coffee table right here, essentially what you're doing is you're looking for a guide. Who's done it before. Who's made a video about it. Who's going to tell you how to do it the short way. Right? I don't know what screws need to go here. I don't know what would need to do this. I don't know where to cut this or what measurements to do or what, you know, casters.

Jeffrey: I need you, you look on YouTube for somebody to guide you. And this is the same thing when you're, when you're trying to do something you've never done before, but you think you can figure it out all on your own. That's when you start to run into really time consuming roadblocks. Right. And all we're saying is like, it's okay. It's okay to say, I want to look for somebody who's been there. And that can tell me all the shortcuts, because I don't actually want to wait that long to get the success I want. That's all we're saying.

Katie: Right. And you know, going back to like your word working project, um, it's the difference between a hobby and a business, right? So when it's a hobby, take as much time as you need. Totally. Right. We know somebody right now building a van, he's excited about it. It's going to become a business thing, but he's loving figuring it out, but he's not, um, you know, he isn't doing it all in his own. Right. But it's currently a hobby. And when he figures out how to monopoly monetize, it it'll become a business, but that's been, you know, enjoyable for him. So me, that's different than somebody that says, Hey, I just quit my job and I need to be replacing, or I want to quit my job. And I need to replace this income, like ASAP. If that's you then expecting yourself to figure it all out on your own is going to be a long haul. So do you have that amount of time? It's not impossible. It's just a long haul. So I don't know about you, but I'm somebody that likes to get it done fast. Yeah. I, I, you know, I've always

Jeffrey: Been the kind of kid to, uh, take advice to see what others are doing and be like, oh, okay. I don't, I don't need to learn that hard lesson. And I am okay. Not going down that path. So I'm, I'm definitely the kind of person who's like, okay. I have got a goal. I know that. I don't know every step. I want to find somebody who's been there who knows how to get there. Who's made mistakes. And that can just tell me the quickest way.

Katie: That's what I want. Yup. Yup. Yup.

Jeffrey: The question is how do we find that? Like, let's, let's assume that our listener is like, okay, I'm not a DIY hire or I'm ready to move my business forward. I want to find a guide. How do we do that? How do we find the right guide?

Katie: Yeah. Well, first you've got to figure out your goals. You have to determine what do you want to accomplish in the next six months to a year? And I really want you to assess is this goal big enough? Because sometimes we set goals based on what we think we can do by ourselves. Right? Right. So you want a goal that you need help with. That's when you know, it's big, right? So it's like, all right, I'm making 5,000 bucks a month. I want to be making $25,000 a month. How can I, five times my business, that's a goal that you probably need help with. Right. But going from 5,000 a month to 7,000 a month, isn't even going from five to 10. You could probably do. But it's like, but is that all you want? And maybe it is right. Like these are just examples.

Katie: Um, but it, it should be all based on your goals. Now, I also want to say goals do not always have to be money related. Sometimes the goal you set is going to make you money, but it's about building your audience. It's about lead generation. It's about Facebook ads, um, you know, any sort of advertising, right? So it's not always, I want to get to 25,000 a month, but it's in the name of wanting to reach my revenue goals. I know that I need to do these other things like list building and lead generation. And I don't know how to do that. Right. So you've got to get clear, number one, what are your goals and what don't, you know, how to do, what do you need help with so that the goal becomes achievable. And when you have that answer, now, you know exactly what you're looking to hire a support about like what kind of person do you need next? And it may be an ad strategist, not a business coach. Right. I hear a lot of people say, I do not need one more freaking program I need to implement. Right. So, you know, there's no like right or wrong, but you're the only one who knows what you've done up until now and where you're stuck. And where do you need to hire to get you unstuck and moving forward at a faster rate. And it's all based on your goals.

Katie: So I was thinking about this because, you know, I share I'm, I'm often supporting other people's launches and I'll do sales for them. And, um, back in the day, pre COVID, but even pre pre pre COVID. Um, right. But like maybe like 2015 ish, I would work for companies where they would have in-person events. And it was that three day event model. You know, we'll give you a scholarship to come to our thousand dollar valued event for free, you know, pay a hundred dollars seat deposit and come to our three-day event. And, you know, it's a phenomenal event and they get people all excited about client attraction and building their business. Um, and then they make an offer, you know, uh, on day two of three-day event and you sleep on it. You come back on Sunday and come back and talk to people like me in the back of the room, is this the right choice for me now, this is where I learned heart-centered sales.

Katie: And so we were not about pushing people in, um, just to make a sale because I know that people that didn't, that it's not a good fit for are either going to become clients that are not fun to work with, or they're going to stop paying their bill, or they're going to ask for a refund request or like get let out of their contract. And all of those things take man hours too. So it's really a waste of your time to push somebody into a sale if it's not right for them. So anyway, but I would watch these people and they'd come back and I'd ask them my favorite question. Well, what are the goals you have for your business? Tell me about your business. What are the goals you have set? And they may say a goal like, um, I want to start using Facebook ads and really like, you know, get this huge lead generation thing going well, this program had nothing to do with Facebook ads.

Katie: They were asking me, should they buy a $15,000, 18 month program that was going to teach lead generation, but not using Facebook ads and what we were teaching was organic lead generation. And in fact it's slower. And, and so, um, it, it didn't necessarily make that a no, but all I'm saying is what I saw time and time again, was that they got wrapped up in the energy of the mentor that was making an offer. They got wrapped up in the FOMO, the fear of missing out on this amazing offer. And so then they wanted to buy something that they didn't want 24 hours ago. Right. And I found myself doing the same thing. I sat in one of my mentors, um, events. And I had just left a community that I was a part of for five years. And I had FOMO. I was really sad to let go of that old community.

Katie: And I felt like I needed to replace it quickly. Like I was like afraid to go on my own. And they made an $18,000 offer. And I remember, uh, experiencing that FOMO, like, um, they were going to teach us how to write a book and they were going to teach us like a few other things that I honestly didn't care about. I don't have a book inside me that is not like that's not on my radar. And so I had to sleep on it and say, Katie, what is it about you that wants to say yes to this $18,000 program? That is not exactly what you're looking for. And that is when I ended up hiring my $30,000 coach, like about a month later, because I got really clear on my goals. And I knew that this $18,000 group program was not what I wanted. I wanted individualized Katie Collins support. Yes. And I was willing to pay for that. So that's just kind of an example of what are your goals. And don't get wrapped up in the offer that somebody made, but instead ask yourself, is this a fit for exactly what I want to do or accomplish in the next six to 12 months?

Jeffrey: Yeah. And that's where you really got to do some introspection and some visualizing and some dreaming, you know, what really, where do you want your business to be in, in your life to be, and then yeah. Find, find somebody who's aligned with them.

Katie: And I love the way you said, you know, visualizing and even dreaming. Cause like I said, I think a lot of us make goals based on what we think we can accomplish. And we forget that you can have a quantum leap if you find that right support. Like we forget to bring the magic into it.

Jeffrey: In fact, our last episode was kind of about that, where, you know, sometimes we limit our own dreams because we don't know how we're going to get to some other dreams. Like w we don't, we don't know all the steps. So we limit our dreams to fit our current level of knowledge. And that is, that is not okay. People

Katie: Don't do that. That me of like what it's, it's like that story about like the, the fleas in a jar. I familiar with the story. I feel like I've heard this before. I feel like it came out of like the, the kind of generation of thinking grow rich and maybe Bob Proctor, I don't know. Um, but they, you know, basically put fleas in a jar and they jump just high enough to the top of the jar. And that's it when they're fully capable of jumping out of the jar.

Jeffrey: Oh, right, right. If you have a, if you have fleas in a jar and you put the lid on it and let them jump and they'll hit the top of it, then you can take the lid off and they won't jump any higher than that because they, because that was their limitations,

Katie: Right. They've learned quote unquote, right. That that's how, how far they can jump. And I remember learning when I first got life coaching certification, we used to tell the story of elephant read thinking. And when they were training elephants, you know, they would, um, tie them up with a chain of course, and that kept them there. And then after a certain amount of time, they realized all they had to do was tie them up with river reeds that could easily be broken by a humongous elephant. But the elephant had learned that they cannot once tied up, they can not break free. Right. So these are things that are so important when you think about your business and where you want to go is just like, D are you tied by river reeds that you could just literally take out some scissors and clip and exponentially grow. And, you know, I know that you and I are experiencing that right now. It's just like, oh, wow. Like the growth is so fun. Um, and, and it's not something we might've thought of or allowed a few years ago.

Jeffrey: And it's like, the, this is going back to the last episode. It listener, if you haven't listened to that episode, go back and check that out because it's kind of what we're talking about. It's this idea of like, you know, you allowing yourself to dream because you may not know where it's going or how you're going to get there. But when those components start entering into your world, like a mentor, like a new connection, a new, uh, meeting a new person that knows the way, you know, once they come into your life and they start sharing these ideas of like, oh, well, did you know this was possible? And did you know this was Paul, like suddenly your vision of the future changes, your business goals might change because you didn't know certain things.

Katie: All right. So step one, figure out your goals, make sure they're big. Make sure they're really freaking big. All right. Step two. Um, do some research. Yeah. Yeah. So I liked the concept and I think people forget about you are interviewing people as much as they're trying to get your sales. So they're candidates you're hiring for your business and they are candidates for that. And you don't have to make a decision on the call. Um, you get to interview several people in a short amount of time. I wouldn't ask people to wait 30 days because you've booked something for, you know, middle of July. Right. But like, you know, but, but really do the, do the research and know that you can get a few candidates and that you can interview them and find out is this the right fit for what you're looking for. Right. And so Jeffrey, what are some qualities like, what do you look for when you're, um, deciding if they're worthy of being interviewed? Yeah,

Jeffrey: For me. So, so I've been following a lot of mentors for awhile and I was granted that luxury because I had a job. Right. I had a job for a long time. I was, you know, supporting myself. It was fine, but always had this, uh, dream, if you will, of, you know, starting my own business and doing my own thing. But because I had a job, I had plenty of time. So I would listen to a lot of podcasts. I would, uh, follow people who were in, in the space that I wanted to be in. And I noticed that, you know, I, I might listen to someone like Russell Brunson and be like, wow, that's a lot of great information. I love what he's talking about, but I don't really like how he's talking about it. And then I would listen to somebody like, uh, James Wedmore and I loved how he was saying his message, how he approached business and how he spoke about business.

Jeffrey: And then I, you know, started down the rabbit hole of becoming more and more, uh, into his marketing, uh, pipeline, if you will. You know, and then I experienced how he sold to me how he pitched to me because of course, I'm in his audience, I'm getting his emails, I'm listening to his podcasts, I'm participating in his launches. And then you get a sense of their approach to marketing and sales. And to me, so spoiler alert, I bought James his course business by design. And, but here's the thing. It took me almost five years. And because I had that time, I had the luxury of time. And, uh, it took me listening to his, his, uh, podcast for a number of years, hearing all the stories and getting in and then getting into his marketing funnel. But what I, the point I'm dancing around here is that when it came time for him to pitch the offer in his funnel, in his launch to pitch his offer, to talk about his program, he was approaching it much differently than other entrepreneurs that I've always listened to at the time.

Jeffrey: And to me, that connected, it was a balanced approach. There's a masculine way of marketing. There's a feminine way of marketing there's to me, a balanced way of marketing. And I kept hearing in other sources like, you know, heavy pitches and you've got to do this, or you're going to fail or, you know, really was abrasive. And then I heard James his approach and it was much different. And to me, that's what I'm trying to get at here is here that you're connecting with the person you're connecting with their methodology, their way of marketing and their way of, uh, of approaching business. Then that's, I guess the whole point is, is finding that connection. And am I going to learn this, uh, great stuff from Russell Brunson? Sure. Right. But am I going to learn it better from James simply because I feel that connection and I feel like, gosh, you're selling in a way that I would like to sell. Right. So that's kind of the long way to that point.

Katie: No, it's such a good point. It's really like, do I want to, um, do business the way this person does business? Yeah. Right. Instead of trying to put yourself in a business model. And again, I think just cause I do talk to like pro I don't know, at least a hundred people a month, um, doing sales connections, you know, here and there. Um, and it's just, and when I hear them say what they've already invested in, and it's usually this air of like, well, I already bought a, B and C and none of it worked right. They're in kind of like bitter mode. Um, you know, and it's just like, oh, interesting. Okay. I'm surprised you purchased that. Like, that doesn't seem who you are. And, and then, and they'll say, oh, I'm glad you can see that because it's not. And so I'm like, well, so it's not that it didn't work it's that you weren't aligned.

Katie: And here we are having this conversation about you coming into this sphere. And I think you've do feel aligned, but you're letting this past decision or mistake guide you. Right. And I did the same thing. I hired the wrong first person. I invested $25,000 in the wrong person. And I still hold a little, like, I wish I didn't do that. You know? Um, but you know, it is what it is, but anyway, it's really about do I want to emulate what this person is doing? And so if this person is, you know, flashing something on their website, that's like buy now buy now, bleep, bleep, blink, blink. And we're kind of like, eh, I don't really like the feeling of that then that's probably not the person that I want to learn how to make later. Yeah. For example. Right. Just things like that. And so just allow yourself to have an opinion. It's okay. And it's really, how does that person make you feel and do you want to be like them? Yeah. Yeah. Cause you can get, there are tons of people teaching, probably the same thing. And if you keep looking, you'll find a better match. So I always bring it back to you. It's true. Just like dating so much like dating, but it's really just getting to know people and not being attached to the outcome of like, this is the person, this is who I'm going to have. Yeah. This

Jeffrey: Is the only person that can help me. Right,

Katie: Right, right, right. Um, and so, so really this, this whole second step is about giving yourself plenty of time to do the research. You know, the title of this episode is finding a coach, a guide or a mentor before you need the coach or the guide or the mentor. Um, a good CEO stays ahead of the problems. And so once we identify there's this gap in the business, and this is the immediate thing that needs to get fixed instead of, you know, trying to figure it out on your own, spend some time looking into who has the solution and then read their testimonials and ask yourself, do you see a business like yours in their testimonials? Can you see yourself in that? Do you, you know, do they have a podcast or a Facebook group that you can join and listen just for like two weeks, are they saying things that you like, do you like their voice?

Katie: Do you like the way they show up? Are they count Annabelle? If they say they're going to go live, do they go live right? Like all of that, how, how they reply to people. Um, you know, the twenty-five thousand dollar, um, company I invested in, I remember asking a total rookie question, and this is going to date me because I was talking about, I feel like it was called a flip camera. Was there like a flipped video? I think that's, that was what my question was about the school that I worked at had them, and I couldn't figure out how to get it to work. And like, I just was a total green newbie and all of this. And that's who that was, who was in the room. Like they were teaching newbie life coaches. And I asked a newbie question and the way he responded to me was so rude and I'm talking 2012 and I know who it was, what he said and how he made me feel. And I never send businesses when I was so disgusted with the way he treated me. So those are things that really matter. You approach

Jeffrey: Your own coaching for your clients in the same. Never,

Katie: Never, you know, and obviously I come from the background of a teacher, no question is a stupid question, but maybe, maybe it wasn't the right question for him, but there were just so many things that he could have done and said to make me feel a little better. And instead he belittled me in front of a crowd and I just was like, oh, is that the way this is? And I remember finding my new mentors and how they made me feel. And it was night and day. And I was holding onto the, I have to make $25,000 from what I learned in this company to make it okay for me to leave. I wanted to balance out, you know, and then I realized I had to cut the cord and spend again and just go, well, that was an expensive mistake, you know, whatever. So speaking, speaking of expensive.

Katie: Yeah. Let's talk about the third point we wanted to bring up here, which was balancing coaching free. No, no mentor, no good mentorship is, I don't want to say that, but for the majority of people that have a business, they need to make money. Yeah. Yeah. They have families, they have bills and they have a right to make money. Uh, so you know, to think that you're going to get all that you need for free is not, uh, it's, it's probably not correct. And instead of, and this is the, this is the American way you want, how much? Oh, I can't afford that instant, instant, instant. Whether you say it out loud or in your head, it is instant. And I know it because I'm in sales and I hear it all the time. Um, that's not in my budget and I always kind of smile and say, oh, do you have a budget for insert whatever niche I'm selling for at that time? Well, no. I'm like, oh, well, I'm not sure how you would ever hire for it if you don't even have a budget for it. So do you see how that, that doesn't work? So we really wanted to talk about not focusing on the cost, but Jeffrey, you had the really good question. What, what's your question when it comes to making that decision? So

Jeffrey: When I hear this question or if I get that response, you know, um, a lot of times people are like, oh, I'm not ready. I can't afford, I can't afford to hire a coach. You know? And I always look at it from the perspective of cost versus ROI and, and think of it, think of it, not as a cost instead, think about your potential revenue. Like, imagine this, imagine this, you have a business, you have a goal of making money. You must have some sort of concept of how much you could make. You know, I mean, of course that's going to shift and you know, you may not have a clear vision, but you know that you can help people that you're a coach yourself, that some people can pay for that coach. You must have some, some concept of how much money you could potentially make.

Jeffrey: Now the question is, when you're looking for a guide, you've got to ask yourself how much can I make if I had all the answers, if I had all the answers today and I was able to launch today, how much can I make now, if that's more than the coaching program that you're thinking about buying or the mentor, that's more than, than what's the problem what's holding you back from that. The only thing that's really holding you back is your belief that you can actually make that money back. And then you're, that's a whole different conversation, right?

Katie: Yes, no, that's so true. And I say that all the time to people, I always say, you're making this decision from the person in the business that you're operating in today instead of making the decision from the person in your vision. And that is what CEO does. Yes.

Jeffrey: So making the mind shaft mindset shift from who you are today, versus that digital CEO that's running the business you want.

Katie: Yeah. Yep. And I think, you know, money is so emotive, right? Like it just brings up a lot of crud. Like, like I said, I spent $25,000. I found new mentors and I immediately spent, you know, 5,000 more and then upgraded as soon as I sold my house. Um, I didn't want to, I wanted to make 25 grand, like I said, even out the playing field and then I'd be ready to investigate. And I held onto that for about two years and I had earned $2,500 in two years, so that wasn't going to work. And, um, quitting my teaching job was my goal. It wasn't even about how much money I wasn't even looking at making a hundred grand at the time. I just wanted to quit my teaching job and replace that income so that I could like life again. Yeah. And that was my goal.

Katie: And I got really clear that you had to, I had to keep spending so that I could reach my goal and that my kind of thick headedness of like, no, I will make this 25 K back first wasn't going to happen. And I was going to keep teaching for another one year, two years, three years. And there was a big storm in my life where I had whack job neighbors that were like very abusive to me and the job that I was so burnt out of. And I just had to sell my house. And then if I was going to sell my house, it was like, move, just start over. Right. Like just do it. Um, so it was just this, I had to just keep investing. So, so what I mean to say is I had to remove the emotion around the money and put on that CEO hat that said in order to get the thing I want, I have to invest more.

Katie: And like I said, it's kind of like that college degree thing for me that it's like, you don't get to say, oh, I'm not going to do sophomore year till I make back my freshman year investments. You just keep going because your family gave you permission to keep going. The society gave you permission to keep going and keep spending so that you can get a career that will help you pay that back. And I always think it's so backwards when business owners don't do that for themselves. They don't give themselves that same permission that I've got to pay down my debt before I'm willing to invest more. It's like, do you, because if you're willing to get a little bit more like on the debt end, but then exponentially learn something and make more money than you would normally have made in the next six months. Is it worth it? Yeah. Is it worth it to do it afraid? Yeah. Right. Or to trusting yourself. So those are, you know, if you're making the decision all about the money, which I see people do every single day and it freaking breaks my heart because I know they're going to stay exactly where they are. And when I say that, I mean, they're going to downward spiral because nobody stays exactly where we are when we're not happy, we get more and more unhappy. And here's, here's

Jeffrey: The thing. The truth is if you're making the decision based on how much it costs or worried about the money, then you don't really believe in yourself

Katie: Or the business or, well, you are the business in a lot of cases. Yeah. Yeah. And, and I think you're also afraid of, um, what it might mean. Like I'm going to have to work harder. Yeah. I'm going to have to show up differently, like, right. There's a lot of emotion in the transformation. And I say that a lot when people are scared to sign up, you know, I always say this is totally normal because now you're saying yes to a different level of you. Yes. You're upleveling everything, but it's not like you're going to work harder. It's just that the work you do is going to be more focused, more effective and impactful. Yes. Yes. That's the word I want. Yeah. Yeah. So it's really saying I'm sick of being a freshmen. I've been a freshmen for three years. Right. Because when you're not growing, you're dying. Right. And so it's like this whole thing of trying to do it in your own. You're probably go in. So dang slow that you're frustrated. And that's why you don't believe in yourself. Right. So you just have to take the emotion out of it. And just be matter of fact, with the understanding I made this decision and that got me here, am I happy here? Did that decision work for me? Do I need to make a new decision? Um, that kind of thing. Yeah. Yeah.

Jeffrey: And it's keeping your eyes on the goal and going back to the dream, going back to what you really, really want and that, you know, takes, takes that amount of introspection.

Katie: Yup. Yup. You know, and one final thing, I'll say, um, just again, being in this sales role for so long, you know, then I get people to, you know, we have these great conversations. I overcome their 99 objections and we get to these. So are you ready to get started asking for the sale? And then they're like, well, now I have to find the money. So I just want to say like that is you making that is you staying in indecision because if you were really ready to move forward, you would have found the money. If you're going to go buy a house or a car, I guarantee that you don't go to an open house or reach out to a realtor until you've sorted out. How much can you borrow to buy said house? And even if you do reach out to the realtor, the realtor will say, how much can you borrow?

Katie: And you say, I don't know, the realtor sends you to a lender. Right? Right. Same thing with a car. You go on the lot. How much do you want to spend? How much can you qualify for right. To buy a car? And so it's, it's, I don't know. I don't know. I don't mean to come off harsh, but it's like ridiculous to me that you're not doing that for your business, that you're not actually saying, where can I find the capital? How much is available to me so that when it comes time to quote unquote, negotiate, whatever the offer is, I'm very clear because you're, you can never negotiate if you don't know your ceiling. Yeah. Right. And so you want to empower yourself again, as the CEO to find out how much money do you have available to you and you don't tell the salesperson that I'm giving away.

Katie: My secrets don't tell them. Right. But you just kind of know your threshold, you know? But even then, like, I remember when I hired that 30 K coach, I thought I was going to do eight to $10,000 and I still walked away with 30 because I, and I knew I had access to eight to 10. And then when she said 30, I was like, oh, okay, well, that's bigger than I thought I had access to, but I didn't look that hard. I was just going to put it on a credit card. So then I did have to go look for the money. But anyway, whole point being, please look for the money, actually empower yourself to say if the perfect solution shows itself to me tomorrow, am I ready? Do I have the money? Do I know where I can get the money? Do I know the rates?

Katie: Do I know how much it's all gonna cost? Right. I remember like spreading my car loan out over six years instead of five and asked him how much extra does that cost me. And it was barely anything. It was a 0.9% rate. It was like barely anything. And I'm like, okay, fine. Right. But just be empowered with all of those decisions. And then you become more excited about the yes, because you're fully informed, fully, fully informed. So, um, you know, and I, I find that a lot of people's, um, payment plans are, have their hefty price tag. Um, you know, it's like, oh, I've got this, you know, $30,000 program for a year. The payment plan is $3,000 a month. So now you're paying 6,000 extra dollars to do a payment plan and $3,000 a month, maybe a lot for you. Yeah. So I ended up borrowing 30,000.

Katie: I got her full pay bonuses. And then I paid off that 30,000 over a couple of years instead of one. And it brought the payments down to more manageable place. So that's, that's the part where I'm like, empower yourself with your own money and get the best deal and do the math and know that I'm going to pay in full and I'm going to pay interest, but not as high as this person's 20% interest. Right. Right. I got it for way less. I got 8% interest over here. That's what CEOs do. Right. And that's what we really want to empower you to do and to be because that is how you'll get to your goal.

Jeffrey: Amen. It is the fastest way to get to your goals the fastest way. There you go. And that's what all this stop wasting your time people. Cause you're, you deserve to get out there. You deserve to have a success and, um, you're fully capable of it.

Katie: And guess what your people deserve. So, you know, remaining the best kept secret street, honest to God serves nobody. So cut it out. Uh, all right.

Jeffrey: Dear listener, thank you so much for joining us and spending this time with us. So if you enjoy this episode, head on over to iTunes, Stitcher, uh, where, what else would I be out there? Spotify, wherever you're listening to this, give that five star review hit that subscribe button and you can check out the show notes at the launch squad, forward slash episode 30. All right. We will see you next time. Bye everyone.

Announcer: Hey, thanks for listening. If you'd like to have clarity, confidence and excitement around your next launch, join us in the Lighten Your Launch Facebook group today at We also invite you to download our free gift, the Lighten Your Launch starter kit, the free guide to creating an irresistible offer, pricing it right, overcoming tech barriers, and tapping into the energy you need for success. Get it now at

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About the Show

The Lighten Your Launch Podcast is for Coaches and Course Creators who want a lighter online launch experience. Maybe you’ve done a few launches already, and feel exhausted just thinking about it! Or, it’s been one of your goals, but you don’t know where to start.

Tune in to learn from our team of experts, The Launch Squad, who aren’t afraid to dig into all aspects of launching: sales, strategy, technology, mindset, funnels, and even a bit of woo to get you through the toughest times. Let’s put a stop to perfectionism and procrastination, and finally take your launch from intimidating to money-making!