In this episode we’re talking about how to start a podcast, why you might want to start a podcast, and – once you’ve got a podcast – how to properly leverage it for traffic and sales. We dive into the tech barriers that might come up for you and what you need to know so that the tech doesn’t prevent you from jumping in (hint: it can be much simpler than you might believe). Our guest also illustrates the metrics that matter when trying to grow your audience and delivers a powerful launch strategy to help boost those metrics (even if you’ve had your podcast for years!!).

Our guest is the Founder &CEO of The EffortLESS Life®, a company dedicated to helping visionary leaders get the right systems, structure, and support in place so they can scale to seven figures while spending more time in their zone of genius.

After being diagnosed with cancer at the age of 25, her life came to a screeching halt. During her treatment and recovery, she realized that she had unknowingly fallen into the trap of believing that stress, exhaustion, and burnout was simply a “normal” way of life for any leader who desired success. This awakening stirred something deep within her heart and influenced her to drop everything and walk away from her 8+ years of success in the Network Marketing industry and create the coaching company she now runs, where she helps others learn how to #StressLESS and #LiveMORE.

Host of the globally ranked podcast Systems Made Simple™, her expertise on business systems and podcasting has been sought by leaders and teams for Forbes, Business News Daily, PopSugar, Buzzfeed, and dozens more.

Through her podcast and online programs, she teaches online business owners how to streamline their business systems, lead their teams to greatness, leverage their message through podcasting, and thrive in their zone of genius as the visionary leader of their company.

She’s also the creator and founder of the fast-growing EffortLESS Podcasting Formula™: the step-by-step framework to create, launch, and leverage a profitable podcast that positions you as an authority in your niche and drives traffic and sales to your business on auto-pilot.

True to her “work less” mission, you’ll often find her on the living room floor building skyscrapers out of legos with her husband Alan and their son AJ, a surprise miracle baby following her cancer treatments.

Connect with Courtney on social and her website:

Grab her amazing guide: “3 Shortcuts to Monetize Your Podcast

And dive even deeper with Courtney’s entire Podcast Launch Program “EffortLESS Podcasting Formula™

[00:00:00] Jeffrey: Welcome to the light and your launch podcast today, we're talking about starting and leveraging a podcast for your business. So stay tuned.

[00:00:56] Jeffrey: Welcome back to the show. I'm Jeffrey summer. I know I'm back again with Katie Collins. And today we want to talk about how to start a podcast, why you might want to start a podcast. And once you have a podcast, how do you properly leverage it for traffic and sales? Katie? Who are we talking with today?

[00:01:14] Katie: Yes, our guest today?

is the founder and CEO of the effortless life. A company dedicated to helping visionary leaders get the right systems, structure, and support in place. So they can scale to seven figures while spending more time in their zone of genius. After being diagnosed with cancer at the age of 25, her life came to a screeching halt during her treatment and recovery.

She realized that she had unknowingly fallen into that trap of believing that stress, exhaustion and burnout was simply a normal way of life for any leader who desired success. This awakening stirred something deep within her heart and influenced her to drop everything and walk away from her eight plus years of success in the network marketing industry and her corporate job and create the coaching company that she now runs, where she helps others learn how to stress less and live more.

Host of the globally ranked podcast systems made simple her expertise on business systems. And podcasting has been sought by leaders and teams for Forbes, business news, daily, pop sugar, Buzzfeed, and dozens more through her podcast and online programs. She teaches online business owners, how to streamline their business systems, lead their teams to greatness, leverage their message through podcasting and thrive in their zone of genius.

As the visionary leader of their company. She's also the creator and founder of the fast growing efforts. Podcasting formula, the step-by-step framework to create launch and leverage a profitable podcast that positions you as an authority in your niche and drives traffic and sales to your business on autopilot.

True to her work, less mission you'll often find her on the living room floor, building skyscrapers out of Legos with her husband, Alan. Oh yeah. And, and their son AAJ a surprise miracle, baby. Following her cancer treatments. Welcome to the show. Courtney Elmer.

[00:03:10] Courtney: I'm so excited to be here. You guys, thank you so much for having me.

[00:03:14] Jeffrey: Um, man, it is our pleasure. This has been a long time coming and I'll just say right off the bat, I'm a fan of your podcast and everything you talk about on there. I'm a systems guy, myself. I love it. I've learned a lot actually from, from your podcasts. So,

[00:03:29] Courtney: I appreciate that. You know, it's funny sitting here behind the mic recording every week, you wonder, like, is this landing with people or people listening, you know, you can watch those download numbers, but that's really the only way that we as podcast hosts know if what we're doing is truly making an impact is through those reviews and through people like you who listen and actually care enough to say that.

So thanks.

[00:03:48] Katie: Yes.

[00:03:49] Jeffrey: amen. Amen.

[00:03:51] Katie: Oh my God. Isn't that true for everything? Right. When someone says I listened or I watched your life, cause not a lot of people are driven to, uh, like it comment, let you know, and especially in a podcast where there's not even an option. So it takes that extra special person to reach out and say, I like you. Well, I wanted to start off with the catch phrase that you know, is really brought into all of your branding, you know, the effortless life, the effortless business, the effortless podcasting formula. And so the question is, is it really possible to have that success that we want by actually working less than we are right now?

[00:04:33] Courtney: yes. The short answer is yes. And people push back on me all the time and they're like, Work is hard. Work is not effortless. Growing a business is not easy. In fact, it's the most difficult thing I've ever done, and I'm like, I get it. I hear you. I've been there. And the truth is that when you learn how to get the right systems and support in place in your business, not only does that help to lighten your load, but when you can learn and develop the discipline to work intentionally and to begin structuring your company so that more of your time is intentionally being freed up to focus in your zone of genius.

The thing that you got into business to do in the first place, that's when work truly begins to feel effortless. I think for anyone listening right now, we all can agree that when you're doing the thing that you love, it doesn't feel. When I sit down on a podcast and I get to connect with someone from across the world and have it in depth conversation with them.

That to me, it energizes me, it lights me up when I can sit across zoom. Nowadays, it used to be across, you know, a real table desk, but now it's zoom, but I can sit on zoom with someone and coach them through a difficult moment in their life or in their business and, and facilitate that transformation.

That feels me up for days. And when I am focusing the majority of my time doing that kind of work, it does feel effortless. It's the other stuff that bogs you down. That's the stuff that feels like hard work. And that is where we, as a company are really dedicated to helping entrepreneurs get the systems and support in place to handle all of that stuff so that you can spend the bulk of your time doing what you love the most.

[00:06:26] Jeffrey: Ah, I love that. Stay in your zone of genius if he can't write.

[00:06:32] Katie: know, and you can, when you start making decisions as the leader that deserves that, that was like, the biggest thing for me was to stop saying, oh, I can't afford it, or I'm not ready. How can I consistently pay someone if I'm barely consistently making enough money, but it's like, it's the chicken before the egg kind of thing.

Right? How can you consistently make more money if you think you're going to do everything yourself all the time until you're a millionaire,

[00:06:59] Jeffrey: Yeah.

[00:07:00] Courtney: hundred percent millionaires. Didn't get to be millionaires by doing everything themselves. And there came a point in their lives where in their journey where that rubber had to meet the road and they had to make those tough calls. And I don't know about you guys, but for me, I tend to overthink those tough calls and it's like, well, I don't wanna make the wrong decision.

And I don't know what the right thing to do is, so then I'll just sit there in inaction, not taking any action, just thinking through like the best path forward when rarely you just choose and move on. Right. And Katie. Showing up committing to that intentionally making those decisions because until we start showing up that way as the visionary leader of our business, we will not be seen as a visionary leader in our business.

[00:07:39] Jeffrey: you know, and, and to, to look at that another way it's, it's recognizing what's a cost and what's an investment, right? A lot of people think of VA as a cost, but it's an actually an investment maybe upgrading Zapier to a paid account is a. But it's actually an investment. It's going to have returns if it can.

Like, if you, if you're calculating your hours, how much of your you charge per hour and these softwares and these VA's and these things save you hours, you're, you're saving money. That's an investment. You're getting your time back, which ultimately is getting your money back

[00:08:20] Courtney: a hundred percent.

[00:08:21] Katie: and hopefully your time is worth

[00:08:23] Jeffrey: more than your money.

[00:08:25] Katie: you're hiring.

[00:08:25] Courtney: Yeah, it's one, the $20 an hour. You're paying someone, right? I

[00:08:29] Katie: Right.

[00:08:30] Courtney: You know, it's funny you bring this up. I did a podcast episode on this. This was a while back. I think off the top of my head was episode 43. But if you go back and scroll back, you'll find it. But it's all about how to value your time as an entrepreneur, because this is one of the things that can be really tough to figure out.

And once you do have a value to your time, and when you start to recognize how much an hour of your time is actually worth, I don't know about someone else listening, who figures this out. But my experience was like, oh my gosh, like, why am I sitting around doing these 20, $30 an hour tasks when I could easily outsource that and go make what I make in an hour and spend that on a sales call or spend that doing a webinar or a group training of some sort, you know?

And, and it just, it shifted that perspective completely. And like you said, Jeffrey, it's an upfront investment. you will see that return because you're getting your time back money is a renewable resource. We can always make more money, but we can't get more time

[00:09:29] Katie: Yup. Yup. All right, well, this, this is a good segue into another question I had for you. You know, you've had a lot of success helping women break up with busy-ness and really start living that effortless

[00:09:43] Courtney: men too, but they don't like to admit it.

[00:09:45] Katie: right, right.

[00:09:48] Jeffrey: Ask any man that comes from your program? Where'd you learn that? Oh, I just, uh, just researched it. I, uh, just, uh, found

[00:09:55] Katie: It came to me. It was my idea. Oh, it's only funny because we have a man here laughing with us about it. Otherwise we would come off as very sexist. Um, but you know, I know you've been on this journey as an entrepreneur for a while. Right. And so really learning how to help women and men who want it. Um, it, it took you on that deep journey as an entrepreneur and figuring out how to get yourself out there and what you know, um, yeah, just getting yourself out there in a bigger way so that you can reach more people.

And so what made you fall in love with systems so much? Cause you hear the word Jeffrey and I hear the, word systems. We're like, oh, Courtney, Elmer.

[00:10:38] Jeffrey: yeah.

[00:10:40] Katie: Right. We were like, oh, who should we invite for our summit guest on systems, Courtney Elmer. What made you fall in love with systems so much as you were building your own business?

[00:10:48] Courtney: This is so interesting that you ask this question, because if I were to tell you that, like, it's the one thing that's always come naturally to me in my life, but it's the one thing I always downplayed and ignored and was like, no, no, whatever. Like I'm just naturally an organized person, like, okay. You know, but it wasn't until much later in my entrepreneurial journey that I realized, like, That is my thing.

Like that is the thing that I can really help people with. And because it comes so naturally to me, I never saw it as a gift. And so I was out there trying to help people achieve these deep levels of transformation. And this was back in the beginning when I first launched my business. And it was pretty much as general life coaching, as you can get, you know, it was like, I could help you just transform.

Right. You know, totally where I started. Yes, exactly. And that was because of the deep, personal transformation that I had experienced as a result of some of the coaches that I worked with. And I wanted to be able to help facilitate that for others. And what I quickly learned was that that is not very marketable.

People don't want to change their life. They just, yeah, they might, but, but they're not. It's tough for them to wrap their mind around yet, but how are you exactly going to help me do that? And I am a very multi-passionate person. I have a lot of interests and there are a lot of things that I'm good at. So it's always been tough for me to zone in on one thing, because I felt like I was boxing myself in to only focus on that.

Sir, only focus on that. So for the first few years of my business, I really struggled to pick a niche and struggled to really figure out like, what are my gifts and where can I meet the market with their needs and kind of find the happy medium between the two. So it was about, I don't know, I'd say maybe three or so years into my business.

People kept asking me for help with various little organizational pieces of their business and Courtney, how do you show up every day? Basically newborn at home at the time. I think he might've been six months, a year old and they're like, and you're running your business and you're a mom and you've got all these things going on and like, how do you stay so organized?

How are you growing the way you're growing and, and not like losing it, you know? And so I

[00:13:00] Jeffrey: sane at the

[00:13:01] Courtney: saying, saying exactly. And I was like, well, truthfully, I'm not exactly staying saying a hundred percent of the time. You know, that I do absolutely have my moments, but it really got me thinking where I was like, you know, it all of my prior business experience when I was working for other business owners, I spent many years as an operations manager working for different businesses.

And the one thing that I started to pick up on with. It wasn't their lack of growth in business. They're struggled to make consistent sales, their struggled to generate consistent leads. Wasn't a result of anything that they were doing wrong. It wasn't their product, it wasn't their angle. It wasn't their niche, but it was simply due to a lack of systems on the back end of their business that was causing them to spin their wheels and bogging them down and really preventing them from being able to spend their time and there's zone of genius, which is the thing that would make them the money, right.

That they wanted to make. And so I started to connect these dots and I realized like I have spent years going into other people's businesses, streamlining them, putting structure in place, organizing them, developing systems and procedures for things so that those business owners could then either delegate that to someone, to manage for them, or have a simpler process and way of doing it them. And I saw how that really impacted their bottom line in terms of what they were able to do with their business, that from that point forward. And so I thought, well, you know, entrepreneurs are the people I know they're all over the place. Like they really struggle with this. And if I could figure out a way to use my gifts to help them on that side of their business, you know, the unsexy stuff that we don't like to talk about because it's on the back end and nobody sees that.

But putting systems in place to simplify business, that's really where it started. And from there has evolved into now, what we teach is the four main systems that every business owner needs, particularly online business owners and helping them install those systems into their business. So again that they can spend their time and their zone of genius and just focus on what they got into business for in the.

[00:15:14] Jeffrey: That's awesome. And I know we're going to be talking about podcasting, but I really want to know what are those four systems

[00:15:21] Katie: I'm like,

[00:15:21] Courtney: oh, you're like I plugged that there, right? Yeah. So the four systems, which actually this'll be a perfect segue when we do get into podcasting in a bit, but the four systems are visibility, sales, deliverability, and operations. So on the front end of your business, we have visibility and sales that's leads and revenue.

And what are your systems for generating leads? It has to do with your marketing. And it has to do with your visibility as the leader, the face of your brand, and then your sales systems. What do you have in place in order to take those leads and then lead them to a transaction, a call to action. So those two function together on the front end of your business.

And then on the back end of your business, it has to do with what happens once that transaction takes. Deliverability, how are you providing a white glove Disney level experience for your customers that they are going to want to refer you? You're going to earn repeat business from them increasing that lifetime customer value.

And how are you delivering on the promises that you've made to them and then operations, which I call the drunk drawer of business, because nobody likes to open the drawer and deal with anything that's in there, but it has to do with, you know, your accounting, your bookkeeping, the legal side of your business, the tools and software that you're using.

But operations really is the glue that holds everything else together and keeps it moving smoothly.

[00:16:49] Jeffrey: I feel like that's the one then nobody wants to talk about

[00:16:52] Courtney: No,

[00:16:54] Katie: not sexy

[00:16:55] Jeffrey: this is not sexy.

[00:16:56] Katie: sales. On the other hand, let's talk about sales.

[00:17:00] Jeffrey: everyone wants to talk about sales.

[00:17:02] Katie: Not, not, true as a sales coach, I've found that not everyone wants to talk about sales.

but everybody wants to make money in their business. Right. But they, they often as business coaches, we say focus on the income generating tasks. So often operations is not.

Um, understood as an income generating task, although it is right, because the more like you guys just saw me have to go find receipts for somebody from 2019, Right. For her taxes that she didn't find, you know, And we're in 2022. So that took a while for me to have to do that. It took an hour of my time to have to do that.

Right. So that is, um, I could have spent time on income generating tasks if I had operations in place, but who would have predicted somebody who was going to come and ask for that.

[00:17:51] Courtney: And that's the other thing too, to consider here, which I will mention, you know, the front end and the back end systems, as I described are really two sides of one coin because they all function together as a cohesive whole to help you grow and scale. And so you might be really good on the sales side.

You might have studied with the coach that has helped you improve your sales and all of these things. You might have a lot of money coming in, but if you don't have a good accounting system on the back end, then how do you know where you're losing money? How do you know whether you're keeping the money you're making?

How do you know if the money you're making is actually. Providing a profit for you. Are you saving enough for taxes? So it's like, you know, you might be bringing it in, but if there's holes in the bucket, well, it's just going to flow right back out. And you're going to be in that situation where many of us have been, if not are experiencing right now where it's like, I'm making money, but I also am not making profit and I don't understand why that's happening, you know?

And so really they work in conjunction with one another because, you know, yeah. Like I said, if you're great with sales, that's great. Good for you. But if it's fallen all out on the back end and you're not, you don't have something in place to plug those holes, then you really, again, just working yourself for what you know, you're on a hamster wheel of having to get more, more and more sales.

[00:19:02] Jeffrey: And I've seen, I've seen companies that were making almost a million dollars, like upper say, um, upper six figures and not be profitable. Right. Their expenses exceed all of that revenue and it's like, there's something, there's obviously something wrong there. Oh man. So. Th let's shift and let's get into this podcast and cause this is, I know a hot topic for people and I could definitely go down the systems rabbit hole for eons, but I really want to dive into this podcasting thing because I'm passionate about it.

I know you're passionate about it. And I know that there are a lot of people out there wondering how can I get into doing podcasts? And should this be something I'm doing so, so why are more people doing podcasts? I know they're growing, but there's a lot of people out there saying, oh, I could never do that.

[00:20:03] Courtney: Yeah, I think there's a lot of resistance around how much time it would take. And there's a lot of. Nebulousness. I don't think that's the word, but it's kind of unclear. We made it up. It's unclear as in terms of how can a podcast actually help me grow. I see how it could potentially help me get more visible, but I'm unclear as to what the steps are that go into it, how it all works together.

I don't feel like I have an understanding of how it would directly impact my sales, my lead, my revenue. So I'd love to clear up some of those mysteries today with you guys. And the reason that I'm so passionate about podcasting is because it is one of the primary marketing system that we teach. We teach visibility as a whole, but podcasting is one of the few things out there that ticks all the boxes in terms of helping you generate credibility branding. Helping you establish yourself and to be seen as an expert and an authority in your niche, and also a mechanism to drive leads and sales without having to constantly spin your wheels on the hamster wheel of social media, where you've put up a post and the next day you got to put up another post. And the next day you wonder if anyone saw it and you put up another post and you're always creating content with a podcast.

You're creating an evergreen library of content that people can consume into the indefinite future. And I mean, for you listening right now, you've probably done this cause I know I have, when back in the day, when I was listening to podcasts, that was one of the primary ways that I was learning about business.

If I found a podcast I really loved, I would go all the way back to episode one and start. Like it didn't matter if the thing it had 357 episodes, like I would go back to episode one and start listening. And so many people do that. And that's kind of the user habit that we see with podcasting, which is why one of the reasons why it's such a powerful.

[00:22:09] Jeffrey: Yes. I love that. I love that. It is the, it's the fact that they live on and you can go back. Cause I know in my own journey, that's how I've discovered a lot. As you know, I'll be on listening to somebody as podcast. They have a guest. I love what the guest is talking about. They mentioned they have a podcast.

I go listen to one of their episodes, love it. Go back to one. And then I'm a lifelong listener, right. That's kind of the life cycle. And I love that. And I hope people are hearing that now. So I'm sure somebody out there heard that and they're like, oh cool. Yeah, I totally want to start a podcast. What are the real tech barriers to getting online?

An actual produced podcast? What, what do we have to consider.

[00:23:00] Courtney: Yeah, I will definitely walk you through that before I do. I want to share a quick story because it did mention a minute ago that back in the day, in the early days of my business, it was when I was listening to a lot of podcasts just to learn and never once that it crossed my mind that there was something that I. Until one day when I was walking my son in the stroller, which is often the only hands-free time I could get in a day when he was really little at strap him in like, all right, we're going down the neighborhood. And we'll, we're going to walk in, I don't know how long we're walking, but eventually we'll come back.

And I would just plug in my AirPods and I would just listen to podcasts. And one day it clicked for me. And I thought, gosh, instead of sitting here listening to all these experts, share their knowledge with me every week, I have so much knowledge that I want to share. And I was so frustrated with the social media game at that point. And I said, what if I could create a podcast and become the expert and actually build a stage of my own to share my knowledge with others. And that's what started me on the journey. And so my next step from there was okay, well, if I'm going to do this. What are all the components like the tech and the steps, and what's really involved.

And so I sat on this idea for many months because that really was the hang up for me. I was like, okay, I understand you need a microphone. I know you have to plug it into your computer. Somehow. I know there's some sort of software you got to go to hit record and all of these things. And I knew that, you know, I didn't want to edit myself.

So I was like, okay, that means I need to find an editor. And so there was all those little pieces of, of it together. And I just sat there doing nothing. Cause I was like, I didn't really understand how it all came together. And I had to travel to California for an event that I had won an award for. And I was sitting there at that event and they had a panel at that event where there was a guy that was talking about podcasting on this panel.

And I was like, oh, I want to go to back. Cause I want to find out like, what is all, what's all the steps what's. And so went to the panel was like, okay, got really excited. Cause he told this story about how he was on food stamps. And he went from being on food stamps to generating like this multiple six-figure business.

And its podcasts was one of the pivotal pieces and I'm like, okay, you sold me on the podcast idea. Like I'm onboard. But like now what are the steps? So after that panel, he came up and he actually, we started talking and he introduced himself and he's like, look, I really resonated with your story. And he had seen that from the case study that they had shared earlier in the event.

And he was like, if you want to chat podcasting, I'm happy to talk with you. Let's just book a zoom call. And after this event, we'll hop on zoom and I'll tell you everything you need to know. And I was like done, like sign me up. Can, can you meet tomorrow? You know? So I hounded him for weeks after that to get that booked.

We finally sat there and I remember like just taking copious notes, like, okay. You know, for the 90 minutes, like hoping that whatever I wasn't writing down was like just being absorbed through osmosis through this.

[00:25:54] Jeffrey: Yes.

[00:25:56] Courtney: And what he told me on that call was not rocket science. He was like, you need a mic, you need to plug it in.

You download this software and you hit record. I was like, all right, that's it. And what he gave me on that call was confidence that I could do it. And this is what I say to people. I'm like when it comes to the tech, cause I know that can be a big hangup for people. And like, if you can operate a smartphone or figure out how to post a story to your Instagram or figure out how to send a text message, you can do a podcast.

And so the tech components, a microphone, a laptop, or a computer and recording software. There's many of them out there and a hosting platform, which is where you'll actually upload the content so people can access it. And that's really it. I think we have a tendency to overthink what we don't know

[00:26:49] Jeffrey: We do.

[00:26:50] Courtney: and sure.

There's bells and whistles all the ways that you can add. But as far as the base. It's very doable.

[00:26:56] Jeffrey: yeah. It's, it's so true. And like there's so there's levels. And I think this is something that people, uh, don't consider too, is that there's levels. There's like, you know, you can start out, uh, with your, your phone and headphones, right. Record a voice memo on your phone. It it's built right in there and just start recording a voice memo and then upload that to, to Buzzsprout or whatever.

Like that's level one. Right. And if, you know, once you get good at that, then, you know, splurge, get some headphones, get a microphone. Now, maybe try, try that. And then level up later, get some editing software or whatever. Like, I think another component to this as that, that level, like, you can start where you are and it doesn't have to be, oh, I need to invest $3,000 in editing equipment and microphones and,

[00:27:57] Katie: Right. I need to get into the recording studio, Right.

[00:28:01] Courtney: Yes.

[00:28:02] Jeffrey: am I going to build a home studio to start recording this podcast? Yeah.

[00:28:09] Katie: That was like one of the best things I heard when I first started my life coaching business was that concept of start where you are with what you have that rings true for pretty much everything. Right? So it's like, do you have some air pods or some, you know, earbuds with a mic, great start where you are with what you have, right.

[00:28:29] Courtney: I'll never forget. I had a client one time, she was considering a podcast and she goes, yeah. And there's this mobile studio that I'm thinking of utilizing, and it's like $1,200 a month. They come to your house, they park outside, you can go in there and batch all your episodes. And I'm like, okay, get on FaceTime right now.

This is my master bedroom closet. Like, this is where I record. You do not need that. You know? And it was just kind of a wake up moment for her. She's like, really? I don't like you don't, you don't, you don't. And that's the thing. I think that hangs us up because we listen to podcast and we see those people as experts in their field.

And we forget that they also started somewhere. We see the polished version. Now we might have not seen the unpolished version back then. And we think that we have to make our foray into whatever it is, right? Instagram reels, or podcasting or video or whatever it might be coming out as this perfectly polished version of ourselves in order for people to receive us well.

And that's just not true. People are actually going to connect with you more when you are just in the trenches with them. So to speak, you know, if you've got your earbuds and your iPhone, and you're just recording an episode in your car on the way to wherever you're going, and people feel that connection with you because they feel the rawness of it.

They feel the, the Bulletproof glass is removed, right? The Polish is removed. It's a little rough around the edges. And I think we all respond to that because in a world where everything is so perfectly airbrushed and polished as it is on social media, That's refreshing and your people out there. This is the question I would really pose to your listeners here today is think about this for you listening right now.

What's more important. You having all the equipment and everything perfectly in place, and it taking you 6, 8, 10, 12 months to get there, or you taking action now doing what it takes to connect with your person, not letting them wait for 12 months to hear what you have to say and for you to make an impact on their life, because that's what it boils down to.

[00:30:41] Jeffrey: Yep.

[00:30:42] Courtney: That's what it is.

[00:30:43] Jeffrey: huge.

[00:30:44] Courtney: Yeah.

[00:30:45] Jeffrey: That's so huge.

[00:30:48] Katie: so let's say we've convinced folks that they can start a podcast with their earbuds and iPhone. I'm curious, you know, I, um, from a business coaching perspective, I don't coach on podcasting at all, but I have a lot of clients that quote unquote, had a podcast at one time and gave up and it just wasn't doing what they needed to do.

And then here are the launch squad. We're wondering, is there a launch process for a podcast so that it can get the traction that everyone's really looking for?

[00:31:23] Courtney: Yes. And so this is my favorite thing to talk about when it comes to podcasting, because most people who start podcasts quit after episode six,

[00:31:32] Jeffrey: Um,

[00:31:33] Courtney: that breaks my heart

[00:31:34] Jeffrey: yup.

[00:31:35] Courtney: because podcasting is one of the most underutilized mediums. There is marketing. Methods there is to get your message in front of the people who need to hear it.

Thing that keeps people from doing that is that they think that launching are starting a podcast is as simple as recording and hitting publish on their first episode. And then the people who are going to find them are going to find them and their podcast is just going to grow. And unfortunately, it's a little more involved in that.

It's not quite as simple as just, okay, let me hit publish and hope that all my dreams come true. I wish it were because

[00:32:11] Jeffrey: what they used to think about websites too. That's weird.

[00:32:14] Courtney: Yeah, crazy. Right. But it's like, no there's strategy. We're missing the strategy component. There has to be strategy. And in everything we do in business in sales and marketing, there's a strategy component.

The same is true in podcasting. And so when I teach podcast strategy, it centers around really three pieces of a pie. So if you can imagine, you know, a circle, right, you've got a circle and you've got three triangles that fill up that circle. One of those triangle. Creating a podcast. And how are you actually taking your listener to customer?

Because at the end of the day, a podcast is a lot of work. If you're not actually getting overturned for that work that you're putting in the time that you spend interviewing your guests, the time that you're showing up to record those episodes. So we want to make sure that your podcast content is actually designed to convert people.

That's number one, because you're going to be out of the podcast game really quick. If you don't see those conversions happening. The second piece of that pie is the launch strategy, because most people make the mistake of recording their first episode or two hitting, publish, crossing their fingers and hoping that people find them.

The truth is just like any other platform out there. There's an algorithm. Fortunately, the podcast algorithms are not as complicated and mysterious is the metaverse algorithms. You know, the Facebooks and Instagrams, but with podcasting, there's some strategy there to driving traffic to your show when you release it so that you can have increased your chances of ranking, which will increase your visibility within your niche, your category, that your podcast is positioned in, and which will also elevate your shows so that you're not trying to build from ground zero, but maybe let's say level 10 or level 20, right?

You're building from an elevated place where it becomes much more easy and you can gain traction much more quickly. So we'll dive into the launch strategy. But the third piece of that pie is leverage because if you're creating a show with high quality content that converts, if you've launched your show and you've risen above kind of everyone else, that's doing something out there, but you've ranked you're now being seen in this space.

You're starting to see that momentum and traction build. Now we want to talk about long-term growth. How can we really leverage that? Long-term and so how can we keep that momentum? How can we keep that traction? And that really boils down to knowing what metrics to track and looking for the low hanging fruit and beginning to leverage the network, your network, and the networks of your guests that you're bringing onto your show. So just wanted to paint that picture first, because that's kind of the big picture. And then the launch strategies specifically we're actually, let me pause there. Do you have any questions about that before I dive into that? Because I could just start going on a roll.

[00:35:00] Jeffrey: Uh, I've got about a hundred questions for that. So, uh, you know, the first things that come to mind is that those metrics, but I assume you're going to get into those, right? How do you know your, your podcast is doing good or not?

[00:35:17] Courtney: Yeah, we can talk about that. Let's talk about let's talk. Create launch and leverage. Let's start with create, cause I don't want to ignore that piece because we can talk about launching all day long. But if you don't have a podcast that's positioned well. And if you aren't creating what I call high converting content, then even your launch can only get you so far, because really at the end of the day, a successful podcast comes down to your content because that's what keeps people coming back.

It's what grabs people and hooks them in. And it's what keeps them listening week after week. So with your content, you want to be driving people to a clear call to action on every episode. And in my effortless podcasting formula, I teach a five-part framework to set up every episode where, you know, you've got your teaser, you've got your intro.

You've got the body of your content, which is specifically designed to create desire and demand for whatever it is you're doing. Pitch them. I'm putting that in air quotes at the end. It's not a hard sell, but your invitation at the end. And so you want to have clarity on what that is, where are you leading them?

You know, I've listened to so many podcasts where they just end and you're like, okay, great. See ya next week, I guess, you know, like you're, they're not inviting you to take action unless you just like in anything else with your marketing, unless you tell someone what to do, they're not going to do it.

[00:36:32] Jeffrey: mm.

[00:36:33] Courtney: So that really is a critical piece and component of high converting content.

Another component, which is one that's often overlooked is vocal authority and vocal authority is something we could do a whole nother episode on, but this is something that when you understand how the tones in your voice are resonating or not resonating with your listener, and when you learn how to, for lack of a better word, hack those tones and you know how to create. And evoke the emotional connection that you're looking to create with your listener. You will see your conversions go up. And so this is why we have vocal coaches that work with our students, because this is such a huge piece, but people don't even think about it. But you, and think about how the input, like the implications this could have in other places of your business, like a webinar, a sales call.

If you don't know, if the tones in your voice are actually attracting or repelling someone, and this all happens on a subconscious level, you know, but we can pick up things subconsciously. Maybe you've been on a sales call with someone before and you feel like you're being pushed into a decision, right?

They're pushing you with their voice. And that's actually repelling you from wanting to make a decision because it's pushing you away. Um, other people have a need to prove other people, you know, feel like they need to be so perfectly polished that they actually don't let people in. you feel like you're talking to a robot, not a human.

So there's these little different things that go into your delivery and this is not to make you overthink it or to immediately you go, okay, well, that's, I don't, you know, like I don't even like the sound of my voice much less. Like, you know, so these are all the beauty of this is these are all things you can learn and they're very simple.

Once you figure them out, you kind of feel like, wait a second, I've got like the inside secrets here, because this is really okay. Like now we're getting somewhere. So those are some of the components within the create piece of it all. And there's a few more things, you know, your episode titles, your show positioning, which is going to help you get in front of your ideal clients.

So there's a lot that goes into that, but it's all very important. And if you miss any one of those steps, you might be kind of cutting a toe off, right. Or you might be shortchanging yourself, like, well, we're trying to move here, but we're limping along because we were missing half of her leg. Right. So it's just, you know, you want to have these components. So that's with create, and then when we, once you've created your show, and usually I tell people, you know, the amount of episodes that you want to launch with is up to you, but the more episodes you launch with the higher, your chances of ranking. So we challenge our students to go, you know, with whatever time you have available that you feel like you can honestly commit to do it.

Like if you can record 10 episodes to launch with do it. Now, if you don't feel like you can do 10 that's okay, do five, you know, or do what you feel like you can do, but just know that the more episodes you launch with the greater, your chances of ranking and the reason for that is because with the launch strategy, really the, the heart of it is leveraging your existing network to drive traffic to your show on the day that you launch to help boost you up within the podcast platform on apple and Google on Spotify so that your show can rank and you can get more.

Because once you rank, you know, by ranking, I mean the top 200 shows, and we'll just use apple as an example, apple categorizes their shows probably 30 different categories. There's lots of different categories that you can place your show in based on if it's a fitness show or a business show or a marketing show or a educational show.

And so, and when you go to apple, they only show you the top 200 shows in any given category when you're browsing that category.

[00:40:25] Jeffrey: Interesting.

[00:40:28] Courtney: what you want to do is land within those top 200 shows so that people who are browsing that category see your podcast and they go, oh, Hmm, this looks interesting.

Okay. You know, this is, this is different, you know, you've got your show positioning down, you've chosen a name that helps you kind of stand out from the other people that might be teaching something the same as you like. Well, okay. I'm curious about. read your description. They see the titles of your first few episodes and they're like, all right, I'm going to listen and they start following you. And so that is really the, the reason why you want to rank. It's not just for like personal credibility. Like we got a top ranked show, you know, which is nice. It's always nice to say, like we're in the apple top 200,

[00:41:11] Jeffrey: And do I get a trophy or to put on the

[00:41:13] Courtney: right. Like exactly. But it's for visibility. That's why, so that you can get in front of your ideal listener. And so that

the increase, the

chances of them finding you. So with the launch strategy, again, it just really boils down to who do you have in your network that already supports you? if you're just starting out, have a lot of people who come to me and say, you know, Courtney, I'm just starting out. I don't have an audience.

I don't even have an email list, you know, but I want to launch a podcast because you've told me that it can really help me generate leads and grow my list. So I'm intrigued about that, but I don't have a list to start with. And I'm like, you don't need a list to start with. Do you have people in your network who support you, friends, family, colleagues, maybe at your old job, you know, people that are supporting you in your business journey, people who would support you no matter what, just because they like you for who you are and what you do, all of those people can support your podcast launch.

[00:42:18] Katie: What does that look like for them to support it? What are we asking them to do?

[00:42:22] Courtney: Yeah. So by supporting, we're simply asking them to participate on launch day by subscribing and downloading your episodes bonus points if they leave a review, but we want to drive that traffic to your show on their launch day, because apple is going to pick up on that. It's kind of like our Instagram reel going viral, right?

If a hundred people like it, then they're going to show it to a thousand people and you get a few more hundred, another a hundred people to like it. Then I show it to another thousand people. And so it helps you with the visibility piece. And so in exchange for that, you can offer some, we always do just like a big, fun giveaway where it's like, Hey, you could win this.

You could win this. We've given away AirPods. We've given away all kinds of things, you know, coaching packages, all kinds of stuff, but to make it fun for people. And so as you are preparing your show content, and if you're launching for the first time, or whether you're rebranding, you can let those people who were part of your launch team in behind the scenes.

And they love that. They're like, oh, okay, show me what you're doing that, okay. You can do these polls. Right. And like, all right, I've got this title or this title. What do you think would be the better one, right? Or I like this cover art or this cover art, which one do you resonate with the most? And then you're getting them invested.

They feel like they're part of the process. They feel more connected to you as a result, they get excited to participate. You know, you're not just asking them to go subscribe and download because it benefits you you're doing something to pull them in

and you're benefiting them as

[00:43:48] Jeffrey: I

[00:43:48] Katie: What's in it for me.

[00:43:49] Jeffrey: Yeah.

[00:43:50] Courtney: Absolutely.

[00:43:51] Katie: Yeah.

[00:43:51] Courtney: it? That's

[00:43:52] Jeffrey: And that's enjoyable. Like you, you do feel like you're part of the creation process.

[00:43:58] Courtney: Yeah, exactly.

[00:44:00] Katie: So the question on my mind that maybe on others is what if I've already started my podcast And I'm 80 episodes in and I still have

low downloads. Can I launch a podcast?

[00:44:12] Jeffrey: Is it

too late

[00:44:13] Courtney: are at,

[00:44:14] Katie: podcast.

[00:44:15] Courtney: you absolutely can. And here's what I will also tell you, you're at a huge advantage

[00:44:19] Jeffrey: Oh really?

[00:44:21] Katie: Because there's so many episodes for people to download.

[00:44:25] Jeffrey: Oh,

[00:44:26] Courtney: this is what I tell to my people who come to me and they're like, I got to rebrand or want to relaunch and, you know, cannabis work for me as well. And like, absolutely. Yes, because you don't have to put in as much upfront time to creating your first launch episodes. You already have them now. Certainly you can create a few episodes if you want to launch with, or an episode, just to let people know about the changes or the evolution of your show.

And I recommend that, but you don't have to put in as much upfront time because the bulk of your contents already there now that said, if you're completely pivoting to something else, then, and I've had this situation happened with one of our students. She had a show and she went from like zero to 40,000 downloads in like her first three months.

And she was like, okay, this is going amazing. She, she did that podcast for a year. It continued to grow. She had great success with it. She built a huge audience. But my business is shifting and now I really want to talk about this. And so she had a unique situation where all of her existing episodes really didn't fit the pivot.

It really didn't fit the rebrand. So what she chose to do was to leave that podcast as it is, because it is already generating leads and sales into that side of her business. She's already created the content and it still serves a portion of her community. And she's starting a second podcast that she will focus on more intentionally with this new pivot.

And she's just going to relaunch it there so that, you know, there's a lot of flexibility in the podcasting space. So I give that as an example, because in some cases, you know, if you're just pivoting a little bit, or if it's just a rebrand and you're kind of doing a brand refresh, maybe I should say most, in most cases, you'll be able to utilize all your existing content and two, a huge advantage for you because.

Jock, you could leverage the heck out of that, but even if you are in a situation where, you know, you've got a good thing going, you can add to it and no harm, no foul, because you're not taking away anything that you've built. You're not losing any of that time that you've put in. It's still feeding a section of your business through leads and sales and you can begin to expand.

So it just depends on your unique situation, but the short answer is yes, you can absolutely use

the launch strategy for an existing show.

[00:46:42] Jeffrey: okay. So this, this brings up the topic of how do you make money with a podcast,

[00:46:52] Katie: the sales coach is dying to

[00:46:53] Jeffrey: right? Right.

[00:46:55] Katie: Yeah. I mean, you know, at the end of the day we want it to be profitable and what comes to my mind? The, or, and that people have asked me to, you know, is it advertising that makes it profitable. Is it your call to action? Is it both? Is it none?

[00:47:09] Courtney: Yeah.

[00:47:10] Katie: Show me the money, Courtney.

[00:47:11] Courtney: I know, great questions. So actually I have a cheat sheet that I have put together, which I'm happy to share with your listeners on the three shortcuts to monetization. And what I walk through in that guide is how to start monetizing a podcast before you have thousands and thousands of downloads, because this is what we often see is that there's really phases to monetization.

And a lot of people think that if I get into podcasting, it's going to be an immediate source of revenue, but they're thinking through advertisers and sponsors, because that's kind of what we traditionally hear. You know, the buzz about like, oh, this show is sponsored by so-and-so or this show is this advertiser.

The problem with that is that advertisers and sponsors are only looking for larger. Because just like Coca-Cola advertising on whatever it is, America's got talent or Pepsi or whoever it is that advertise Dunkin donuts. I don't know which one advertises there, but you know, if they, if an, if a brand is going to put advertising dollars behind their product, they want to get it in front of as many people as possible. So what a lot of people, they get into podcasting, they realize they can't get advertisers and sponsors right away. Cause they don't, they only have a few downloads per episode and they're not really like, you know, crossing the thousand, download mark yet. And they're like, shoot, how am I going to make money off of this thing? And this is where I really love to work with business owners specifically on a podcast is because out of the over 20 ways that you can monetize a show, monetizing it through your own courses and your own programs is one of the fastest ways to monetize. And you could do that from day one. Another layer of that is affiliate model.

So even if you don't have products of your own, you can promote other people's products on your show and earn a commission on that. That's another very viable option and a third option, which a lot of people don't consider, but which is a good fit for many shows is a donation based show. And you've heard those radio stations out there.

They're like, we are a listener supported station, you know, and sometimes they have these drives, right? Your turn on the radio. I remember back in the day in high school, I would hate it when a radio station was having their driver, like just play the music. Well, yeah, just play that music. And so, but they have these drafts because they're listeners supported and you can set your podcast up that way as well.

You could do a layered approach where you do one or more of those. And certainly as your show grows and begins to gain traction, then you could start approaching advertisers or sponsors. And quite often they'll start approaching you by that point and you can continue layering in. So I like to look at monetization of podcasting is a very multifaceted, layered approach.

There's not just one way to monetize. There's not one best way to monetize, but there are many ways to monetize. And of those many ways you can choose what works best for you with the

goals of your specific show.

[00:50:10] Jeffrey: I love that. Tell us about the free gift that it's it's ways to monetize.

[00:50:15] Courtney: Yeah. Three short cuts to monetize. So in that I walk you through the three easiest, quickest ways to monetize a podcast based on how many listeners you have and what that looks like, and kind of give you a breakdown as to like, what, what are you doing on your show to drive traffic where right towards what call to action. So I'm happy to share that, uh, with your listeners, because I think that's a great place to start, especially for those who are looking to leverage a podcast to make money with it. You know, I mean, it's one thing, if you just want to show up and do this out of the goodness of your heart and connect with people and share all of your amazing, incredible knowledge, but for many of us as business owners, there's gotta be more to it.

Right. I know for me, I absolutely wanted a way to connect with my audience and well, Hey, if I can make some

money doing that and add additional revenue, I won't be mad at that either.

[00:51:08] Jeffrey: right. We'll take it. We'll dig it.

[00:51:09] Courtney: take it. So,


[00:51:11] Jeffrey: That's awesome. We're definitely going to link that in the show notes for sure. Um, So I did have a question about, and maybe, maybe you already answered this. Like, how do we know our, how do we know our podcast is doing well? Like what, what should we be watching on a daily or weekly basis?

[00:51:32] Courtney: yes. Great question. I think you asked it and I forgot to answer, but yes. So as far as the metrics, and as far as what you want to be looking at, a lot of people have a tendency to look at the weekly episode, downloads the number of downloads per episode, which is good. But what I encourage you to look at is the weekly total downloads. And the difference is that one episode let's say one episode gets a hundred downloads. It's the one that you just released. It got a hundred downloads. That's great. Okay, great. It got a hundred downloads, but there are people who are also listening to that. Who might've gone back, a few episodes to catch up.

They might have, there was a guest a few weeks ago. They wanted to go download that episode and they happen to download that one this week. And so going based, of course, you want to see your episodes there at per episode downloads climbing. But what I really like to look at is the total weekly downloads, because one person might have downloaded three episodes that week, or, you know, another person might have not listened to this week, but they went back and listened to the one from four weeks ago and that still counts as download.

So when you're tracking that weekly number and when you use a hosting software, like Buzzsprout, they send you that report in an email every week and you can just easily look at that number. And as long as you see that number increase, Oh, okay, great. That's what we want to see. And then you could do some little math calculations and figure out like what's the growth percentage week to week, and you can start to set that goal.

So right now, if your show is growing at 0.5%, well, we really want to get that to 1%. And what can we do in terms of our content? You reverse engineer the process in terms of our content, in terms of our guests that we're bringing on. Can we bring on guests with bigger audiences, maybe who then share that show with their audience and get us in front of more people.

And again, it's kind of starting to just nut out and reverse engineer. Okay. Here's the goal now? How do we make that goal?

[00:53:31] Jeffrey: Yeah,

[00:53:31] Courtney: So that's the number one metric that I really like to track. Cumulative downloads made nothing they're great for bragging purposes, but if you hear a show that said we are, you know, across 7 million downloads, like good for you, we don't care.

Like, you know, and it's great. It's great, you know, for credibility. Okay. It is, um, kind of making a joke there, but, but it's not great in terms of like tracking the actual health of your podcast. So that weekly downloads numbers, what you really want to


[00:53:59] Jeffrey: interesting. That's

[00:54:01] Katie: And I love, I mean, I love your point of like, you want to see it growing. Right. Cause I think people just get kind of bogged down with just the process. I mean, you got to think about your content and then you've got to record it and then you've got to edit it and you've got to get it right. And so sometimes it's a win to do all those things and they maybe forget or choose to put their head in the sand when it comes to looking at metrics because it's like, well, at least I'm getting it out there and you know, it's better than nothing kind of thing.

[00:54:32] Courtney: Right. And this is why the leverage piece comes later on in the strategy as well. Right? Cause it's like first let's just focus on creating high quality podcasts. Then we'll focus on launching it, then we'll focus on growing it because you got to just get it up and out there before you can even a, have a metric to track and then be to know like, okay, where's the lowest hanging fruit, you know, for me to focus what guests I should bring on and all of those things.

And there's, so there's a myriad of things you could do to grow a show. But at that point, you'll have a better understanding of what's going to be the best avenues for me and for my show with.

[00:55:10] Jeffrey: love it. I

[00:55:12] Katie: Oh my God. This has been amazing. I'm wondering if there's any other, like, I mean, you've dropped about a million truth bumps in this episode. Is there anything else that you want to say that we haven't covered that would kind of wrap this up episode up with a big red bow?

[00:55:25] Courtney: Yeah. You know, the only other thing I think that I would love to share here for those that are listening that are like, all right, I'm sold on the podcast idea. That gets me excited. Maybe they're listening. And they're like, it's been on my heart to do a podcast for a while, but

I haven't pulled a trigger.

Maybe this is your sign,


[00:55:41] Jeffrey: hashtag this is your sign.

[00:55:42] Courtney: hashtag this is your side, but I want to let you know too, that it is very possible to create a successful profitable podcast in as little as one hour a week. And we often think of the time that because again, we, we sometimes have trouble wrapping our minds around what's unclear and what we don't know.

And this is a question that I get a lot of. And not a question really more than an objection or resistance. It's like, I don't have time as it is to run my business and do all the things that I'm doing much less start a podcast. Like, wait, am I going to find time to do that? And so I like to break it down for people this way.

If you have 30 minutes to record an episode that leaves you with 30 minutes to edit that episode, if you're editing yourself, if you hire that out and have a VA help you with that, or even use some of these pre-made templates that you could literally pop your audio in, it adds the music and all that intro outro stuff. It's very quick and simple. And of course, if you like to record longer episodes, that time might adjust a little bit, but we're really not talking about a lot of time upfront. What I want you to remember is on the backend, the time it will save you in your marketing. So if you can spare an hour a week on average to integrate.

In a podcast to invest in creating a library of content that people are going to find and go back to for years, decades, even to come. I know I have no podcasts of other podcasts for decades.

[00:57:15] Jeffrey: Yeah,

[00:57:16] Courtney: How much better use of your time is spending that one hour on a podcast episode than it is spending an hour creating an Instagram reel.

That's going to be gone tomorrow.

[00:57:28] Jeffrey: right.

[00:57:28] Courtney: so this is what I really want to leave listeners with today. Is that a podcast, not only is it an effective way to grow your business and effective way to grow your credibility, but it will replace all of the other content creation you're doing in your business right now. And that's another element that we touch on inside of my program because I'm a systems girl, and I can't not touch on this kind of stuff, but how to repurpose your content from your podcast for all of your minds. For your social media posts for your weekly emails that are going out. So just imagine, instead of trying to keep up with all the various aspects of your marketing that you're doing right now, posting scheduling content, even if someone's handling that for you, you're still the source of that content, right?

You're coming up with that con you're probably giving that content to someone. The podcast becomes your source

[00:58:22] Jeffrey: Yes.

[00:58:23] Courtney: how much time that will free up for you in your business. If you can get that down to on average an hour, a week, you know, and me, I like to batch my episodes. I'll spend a couple of hours on a day, batching a few

weeks out, whatever works for you, but on average,

[00:58:38] Jeffrey: That's smart here that Katie here, that

[00:58:39] Courtney: yeah.

[00:58:39] Jeffrey: dude.

[00:58:42] Courtney: you, know, you got to find your rhythm, but the way that it will replace everything else you're doing and become the source of your content. So now my podcast. And my marketing assistant, they tag team, they take the content from each episode that I create my marketing assistant plugs that into social media content that goes out on Instagram.

My podcast manager helps leverage the guest side of things and utilizes that, you know, in terms of like, what are we repurposing? We're repurposing content from programs like, oh, it's, it's amazing. I can sit here and talk about this for another 20 minutes. I won't, but there's so it could save you so much time.

And I think that's one of the things people don't realize. They see it as an upfront cost, a time cost, because it's going to be, you know, this hour of my time or two hours or 10 hours, I don't even know. It sounds like it's just going to take a lot of time when really, no, you have to look at it as this is a small investment of my time for something that I am building a building an asset for my business.

Social media is not an asset

for your business,

[00:59:44] Jeffrey: Oh, say that again. Say that

[00:59:45] Courtney: social media is not an asset for your business.

It's not. You know, and so we get caught up in that because we think that's what we need to do to be successful. And we think we need to have 50,000, a hundred thousand 5 million Instagram followers, you know, and people will finally buy from us, but that's not the case at all.

And the truth is you got, again, this circles back to where we started this conversation with really stepping into your role with the visionary leader of your company.

[01:00:12] Jeffrey: Amen. Yeah.

[01:00:13] Courtney: got to show up as a visionary leader, divisionary leaders build assets for their business, or are they building liabilities? Are they wasting their time on things that don't serve them or the business

[01:00:22] Jeffrey: Amen. Amen.

[01:00:24] Katie: it's, really about making decisions from that future version of you instead of the current version of you in the current bank account status that you're seeing, which really reflects 90 days ago anyway. Right? That's the habit that we're on a mission to break for people. Um, right. It's it's the, what can you do today to move that business ahead and, you know, taking risks as part of it, right.

Um, spending money, investing in team, getting those systems in place, learning how to leverage stuff. So it doesn't all take so long, like all of that. So yeah, this has been incredible. Courtney. thank you

[01:01:00] Courtney: thank you guys. This is fun. I literally, I could talk about this stuff all day. This is my zone of genius and it's like, can you tell, like, I just love it. So thank

[01:01:08] Katie: we'll have to book you.

again maybe for the summer,

[01:01:11] Jeffrey: There may be a part two to this.

[01:01:13] Katie: Yeah, there's so much more we can share. And we just love collaborating with you and bringing you to our audience. Um, you know, we've got you coming up in the summit as well, so stay tuned for that. You guys that'll be, uh, announced next month.

Um, but yeah, this is just incredible. And thank you for the gift for the audience. We'll make sure that goes in the

show notes. Um,

[01:01:36] Jeffrey: And also, I want people to know, or to hope they heard you have a solution, an entire course that shows people how to do this. Like hopefully this gets their appetite going. And then they realized, and we'll link that to this. And there's no notes to right, right. To it. But you have a solution that not only gets them started, but gives them all the way to monetizing and launching and, and making it, uh, in turning it into a business asset. I love that.

[01:02:07] Courtney: yeah,

yeah. Thank you guys. This has been.

[01:02:10] Jeffrey: Thanks. Yeah. Thank you for your time. You've been so generous

with your time. I love it. Thank you so much for being. And thank you for tuning in and, uh, listening to this episode. If you enjoyed this episode, please leave us a five star review and hit that subscribe button. You can check out all the show notes and how to connect with. Courtney at. The launch squad, forward slash episode 66. Thanks a lot and we will see you next week.

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About the Show

The Lighten Your Launch Podcast is for Coaches and Course Creators who want a lighter online launch experience. Maybe you’ve done a few launches already, and feel exhausted just thinking about it! Or, it’s been one of your goals, but you don’t know where to start.

Tune in to learn from our team of experts, The Launch Squad, who aren’t afraid to dig into all aspects of launching: sales, strategy, technology, mindset, funnels, and even a bit of woo to get you through the toughest times. Let’s put a stop to perfectionism and procrastination, and finally take your launch from intimidating to money-making!

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