As an international Brand Strategist, she empowers service-based, purpose-driven entrepreneurs to clearly communicate their value through beautiful visuals, authentic messaging and aligned offers that position them to attract next-level clients, opportunities and income. She does this through her Impact Tribe membership that offers courses, resources, coaching and community designed to help you build a STAND OUT brand and market it with ease.

She’s the founder of The Daring Fempreneur Community—the most active Meetup group for women entrepreneurs in Boulder, CO (and now open to women across the globe in our Facebook group). Since 2011, The Daring Fempreneur has hosted over 600 events designed to cultivate connections that lead to new business opportunities, as well as lifelong friendships that reap benefits in business and beyond.

On this episode, we’re talking about Breaking the myth about branding and whether or not you’re ready for a brand upgrade.

Here are 6 questions to help you assess your brand readniness:

  1. Am I ready?
  2. Can I afford it?
  3. Do I need a new website?
  4. Do I need to invest in marketing?
  5. Am I willing to be seen and vulnerable?
  6. Do I want my business to reach 6 or 7 figures?

Connect with Jessie May


Join Jessie’s “Impact Tribe”:
Take her “Brand Personality” Quiz:
and join her “Dare to Connect” Event:

[00:00:00] Jeffrey: Welcome to the light in your launch podcast today, we're talking about breaking the myth about branding. So stay tuned.

[00:00:53] Jeffrey: Welcome back to the show. I'm Jeffrey Sarano. I'm back again with Katie Collins. And today we want to bust an age old myth about branding. Katie, please introduce our guest

[00:01:05] Katie: As an international brand strategist, she empowers service-based purpose driven entrepreneurs to clearly communicate their value through beautiful visuals, authentic messaging, and aligned offers that position them to attract next level clients. Opportunities and income. She does this through her impact tribe membership that offers courses, resources, coaching, and community designed to help you build a standout brand and market it with ease.

She's also the founder of the daring fem preneur community, the most active meetup group for women entrepreneurs in Boulder, Colorado, and now open to women across the globe in their Facebook. Since 2011, the daring fem preneur has hosted over 600 events designed to cultivate connections that lead to new business opportunities, as well as lifelong friendships that reap benefits in business and beyond.

And on a personal note, this amazing rock star of a woman is a great sister, friend of mine who shows up with just amazing heart and authenticity and integrity. Everything she produces is top notch. So welcome to the podcast age, Jesse Mae.

[00:02:19] Jessie May: Hey, thank you so much for having me

[00:02:22] Katie: Yeah. We're always glad to have you on board.

[00:02:26] Jessie May: glad to be here.

[00:02:27] Jeffrey: This is going to be fun. I'm excited to talk about branding because I know a lot of people, uh, conversations I've had with people, they really, you know, say, Hey, what's your brand. They go, well, here's my logo. And that's kind of where the conversation stops and they just think, okay, a brand equals a logo.

So what, what goes beyond.

[00:02:53] Katie: He's branding, just a logo. Jessie Mae.

[00:02:56] Jeffrey: Yeah, where do we go with this?

[00:02:58] Jessie May: Yeah. So there's this myth we're busting today. Jeffrey.

[00:03:01] Jeffrey: This is the myth. A logo equals

[00:03:04] Jessie May: where to even start with this one. So first of all, you, your audience, as you know, coaches and online experts. We in St you know, that's the same as my audience and something that I constantly am trying to help my clients and my audience understand is that branding is so much more than a logo.

And often when people are starting out in the process of, oh, I need a brand, that's the first thing that they tend to go to go toward thinking that they need. And it's actually one of the. The mistakes that can end up costing a lot of time and money down the road. So as a personal brand, and that's you, if you're listening to this and you are a coach, or if you have another type of service-based business where you're working personally with your clients in a one-on-one or a group setting, by the way, it doesn't have to just be private sessions that you have. Um, you were building a personal brand and this personal brand is very different than a product type business, because you're essentially selling a relationship with you. If you think about it, there are lots of different people who offer similar services as you across the internet, and it just keeps getting more and more crowded.

Every single day. And you can look at that and get discouraged. I know it's really easy to, you know, scroll through Instagram or whatever social platform you're looking at that day and just be like, oh my gosh, look at how great they're doing. And they're doing the same thing as me and, oh, that's the book I want it to.

Right. Like it can just get, it can get discouraging pretty fast, but there's actually some really good news to this is that. Coming back to this idea of personal brand and building a relationship with you. Your clients are choosing to work with you because they resonate with who you are as a person. And that is just as if not important.

Um, as the service that you're selling the. That you're offering. So it's really, really important that you are crystal clear in your brand personality, your values, your vision, your mission, your why behind what you do, and just how you are showing up consistently on a daily basis to establish the connection and the trust that your, your audience needs to decide in their heads.

If you're someone who they would like to spend more time with them. You're going to be spending a lot of time with your clients and your group members, whatever business model you have. And. For people to decide that they want your unique approach, your unique version of the service they're looking for.

They've got to resonate with you first, and that can only happen when you're clear and confident about who you are and how you're showing up. And that is the first phase of branding, not your logo. I have so many people who come to me are like, I hate my logo or I've worked with a million different designers and nobody gets me well it's because.

Probably because you haven't done the work first, when you are looking for a logo, you need to bring to your designer what I call a brand matrix. And this is something that my, my clients. I understand this, but in brief, a brand matrix is a document where you gather all of that information about who you are as the face of your brand and so much more.

And you pull it together into one resource for your team, including your designer. So when you give a designer the information that they need to create a logo that reflects your authentic truth, and also resonates with your audience, you are going to get something that you like much more than if you just start from.

[00:06:42] Katie: to just reflect back a little bit to you, Jessie may, because I had hired you for branding a few years ago. And so I, I remember the process and the, in the brand matrix and, um, Just starting from scratch. I can't wait to dive into this because it's so much more than like you said, than your logo or your colors.

Right. But it's like, why are the colors, your colors and, and how do you want to show up? And what do you want to say? And what do you not want to say? I remember being like, Hmm, good question. Right? Like what are words that I'll never use in the marketplace and what are words that I. Quite a bit like someone just reflected back to me.

Oh, I read, you know, you called yourself a heart-centered coach. And I really liked that. Right. So it was like that, that was really important to me in my branding. Um, and what I hear a lot from clients, if they're fairly new to the coaching world is they might have received either. In my opinion, dated marketing advice or marketing advice that was meant for products, not service.

And so they're like, oh, well, I'm afraid to share too much about me. Um, because it might be off putting for people. Um, you know, now that might be, you know, religion, politics, um, all that kind of stuff. And I always tell people, you don't have to bring that in, but if you feel really strongly. About one way or the other, and you don't want to work with people that aren't aligned with who you are, what you believe in, what you find to be your values, then why would you be afraid to put it out there?

Because you know, if you don't want to work with people that, uh, that are different. right. Um, and I know that's not true for everybody. Some people are like, I'll work with anybody. It's fine. Um, but I think when we're talking about coaching and consulting, We're spending an awful lot of time with people.

And so you want to like hire, you want to have people hire you that you might want to be friends with.

[00:08:48] Jessie May: Correct. I'm really, really good point.

[00:08:53] Katie: Um, so yeah, so I think, you know, people, yeah. They hesitate to bring so much of them and I love how you're like, please bring as much as you can of who you are.

[00:09:04] Jessie May: And, and with, within the boundaries of your brand. And so that's something that I talk a lot about when it comes to brand is like there, there is boundaries, there is a structure, there is a framework through which we need to exist within to create clarity and consistency and have people remember us for something specific.

Um, but when we create that framework, We become so much more free to be ourselves. Like we know like Katie, you said like the words we're using, the phrases we're using, the, the topics we're talking about and writing about on social media, and then we can stay consistent with those. And that always is a big question.

And we just had a conversation about this at one of our impact tribe meetings. The other day is like, um, you know, can I, is it okay to talk about. The subjects that can be somewhat sensitive and people feel fear that they might turn people away by talking about them. And I'm not going to give a one blanket statement or answer to this because I do think it depends on your brand, whether or not you talk about, you know, religion or politics are the big ones that can sometimes become or feel controversial.

Um, and in some brands, I do think. Important, especially if it's such a big part of your life and who you are. I do think everything you just said, Katie is so right on is that we need to show who we are because it builds trust. And it helps us work with people who we enjoy working with and feel more aligned working with.

And I think the fear of not sharing all of who we are. Can sometimes come from a scarcity mentality and thinking like, oh, I'll turn people away. Or they won't want to work with me. And we need to be really careful about that because actually what I've seen over many years of doing this work is that when we do share our truth and we do share the things that are really meaningful, important to us, and sometimes even vulnerable, it helps us find.

It helps us, but it helps the people who need to find us, excuse me. It helps them find us too. It helps them, you know, make that decision. They have so many different options out there and they might just hear us say one thing and be like, oh, I want to work with her because I resonate so much with what, you know, what they just said.

And. And in that way, we actually stand out more and can attract more clients than blending into the background because we're scared of saying something that might offend someone.

[00:11:36] Katie: Yup. Yup. I remember having to share something in a meeting, like, you know, tell us something that.

not everybody knows about you. And I said something like, um, I've been to probably over 50 fish, shows the band fish with a pH. Um, and I remember this woman sitting in the circle. Really? Oh my God. I like you a thousand times more now it right.

And that's just an example of like, Yeah. like, okay, that's something else we can connect on. And, um, it's just funny what people remember about you. So, you know, choose well, what you want to share.

[00:12:12] Jessie May: Well, and I do want to say within, uh, within reason, I'm trying to think of the right word, but like, here's the deal. If you are just constantly posting pictures of your lunch and your puppy on your Instagram feed, and you're trying to run a six-figure. Health coaching business, for example, like there's a complete disconnect there, right?

Like if you're trying to build a following around a specific topic, you've got to talk about that topic consistently and you need to do so 90% of what you share needs to be related to that. Now there's a way to tie in the personal with the professional. And that's what I encourage people to do, because you want to share who you are.

You want to share what you do on the weekend. You want to share parts of your life, that help people build trust and connection with you. And you just want to do that by connecting the dots for your audience. So if you're sharing about your puppy, tie it into your business somehow, like don't just make it completely random because that in a sense is a way of, of hiding.

Um, by just continually avoiding the actual conversations related to your business. Um, and that's why people follow you. So just, just, you know, within reason, I guess I would say,

[00:13:25] Katie: So one of my favorite parts of our work together was the conversation around archetypes. Um, I think I had heard about it maybe a little bit before, but I, I didn't know how to identify mine. So I would love to share, have you shared with our listeners, what are the different architectures? How can they discover like who they are because when we did that work and I'll share mine after, but when we did that work, it like gave me, um, I dunno, just an identity that I could. I felt like I was always, um, cut down the middle of, you know, there was a part of me that was like this like type a leader, like excellence. Right. And then there was this part of me that was actually really casual and I didn't want to dress like a business woman with pumps and, and fancy dresses. Right.

And, and that was like the girl next door. And so you really helped me blend those two together and helped me even see myself in a different way. So anyway, before I give way too much, let's talk archetypes.

[00:14:25] Jessie May: Yes. I love, by the way, I love how you have combined your ruler and your girl next door archetype, which sometimes seem totally opposing, but they, you do it in such a brilliant way and it works really well. So I love that, but let's, let's like, let people know. Just real quick, because I know some people might not be familiar with them, but one of the challenges that people come to me with initially is often feeling like there's so many different parts of my personality.

How on earth can I build this into a clear and consistent brand? That actually makes sense to me. I feel so like multifaceted and sometimes pulled in multiple directions and that's where the architects come into play. And so I use the 12 archetypes that were established by Carl Young and. Archetypes are basically, uh, these are, these are ways of understanding the world that are built into our psyche.

And most people aren't even aware of it. But when we infuse archetypes into our brand, it helps create. An instant familiarity, connection and trust with our audience because we are putting our brand into a framework that they already understand. And so archetypes are found in books. We read commercials on TV, movies, songs, characters in our lives, and many of the brands that we know and love they're all around.

Every single day. So whether we know it or not, we are experiencing them often, and this is why they can be so powerful in branding because they help create that brand personality that helps us stand out and be remembered. So that's what archetypes are in short and Katie. Gosh, what was your question again?

[00:16:14] Katie: Um, well, I, yeah, what are the different ones and how

[00:16:18] Jessie May: So what are.

[00:16:19] Katie: discover their.

[00:16:20] Jessie May: Yes. So there's 12 different archetypes. We have the hero, the girl or guy next door, the Sage, the ruler, the outlaw, the magician, the lover, the jester, the innocent, the Explorer, the creator, and the caregiver. And each of these archetypes has a very. personality and way that they show up and go about business.

And the way that you can discover yours is through my free architects quiz. And I will give you guys a link to that so you can share it and you can go and take it. If you're interested in learning. Um, yeah, it's really cool because it gives you a head start. So once you, um, unknowing and understanding your brand and how to make it show up to the world in a clear and consistent way, but once you figure out what your archetype is by taking the quiz, you'll be directed to a page that.

It gives you some really great information about how that archetype shows up in business its strengths, its weak weaknesses, some of the, um, you know, th the visual ways that it often expresses itself, um, its gifts and some of the things that you would never find that archetype doing or saying, because often in branding, it's just as important to know what's off limits as what is within the realm of your brand.

[00:17:46] Jeffrey: I love that. We're speaking in a language of stories and personalities, but we're talking about colors and brand behaviors. Like I think that's a really interesting concept and like this, this is what takes. Branding beyond a logo, right? Because, because there are colors and color palettes that work for a certain personality and a certain product in a certain environment with a certain activity in a certain persona like that all goes together.

I love this.

[00:18:23] Jessie May: Yeah, absolutely. Do visual visuals and messaging are so connected and aligned. So I'm definitely, it all goes together.

[00:18:33] Katie: You know, and I remember, um, you know, for people that are like, Oh, I'm afraid to look like I'm copying. Right. It's like, so I remember going through the process and I wear your archetypes the same as mine are similar.

[00:18:45] Jessie May: we had a lot of similarities. I, I am the Explorer and ruler and uh, so, you know, you're the girl next door and the ruler, but we had, we had the same color palette.

[00:18:57] Katie: We did. And I remember thinking, geez, I'm really glad I hired her because otherwise, cause I knew you otherwise I would have felt like I was looking like I was copying you, even though that is just, that's why we're friends. We have some, some similarities, you know?

[00:19:12] Jessie May: Yeah.

[00:19:13] Katie: Um, but you know, it's, there's a lot that you can do with your palette and, and, um, determining like what's your pop color and you know, what's your.

You know, the color that you're gonna use all the time versus just, you know, sprinkled in throughout. So I dunno, but Yeah. it just, I think going through the process allowed me to own the results that were coming up for me, instead of getting afraid that I looked like I was copying someone or right. Like, I really loved the assessments to help me determine what, what made the most sense for me.


[00:19:48] Jessie May: Yeah. And there are,

[00:19:50] Katie: go ahead.

[00:19:51] Jessie May: Oh, I was just going to say there's infinite possibilities and directions that a brand can take, even if you have the same archetypes as someone else. So you're no one else. No one else is you. Exactly you. And so there's lots of different ways that it can show.

[00:20:05] Jeffrey: It's like writing a piece of music, you know, like there's only so many notes that you can play, but the combinations are

[00:20:12] Jessie May: Well, I love that. Yeah. Yeah, totally great metaphor.

[00:20:16] Katie: Yeah. Um, so we will definitely put that link in the show notes so people can take your archetype quiz because I think that's a really great place to start. Um, and you know, we see it a lot with our clients, um, you know, and, and people that are thinking of working with us, where. Um, they want to hire a copywriter or, you know, someone to write their sales page or whatever, but they haven't done some of the work to help the person writing the copy, understand who they are. Right. So this, like you said, the brand matrix is something that then you can say, Hey, new person entering my life. Here's who I am in a box. Right?

[00:20:58] Jessie May: Exactly. It is so important to establish your brand foundations as you're getting started. I mean, and don't, don't worry if you've been in business for a while and you haven't done this yet, you can go back and do it now, but you're just going to be better off. If you do this from the beginning, because it is so helpful to be able to hand over what Katie was talking about, the like the brand matrix, all the information about who you are and how you're showing up in the world so that your team can communicate that consistently for you.

So it doesn't all fall on your shoulders.

[00:21:31] Katie: Yeah.

[00:21:31] Jeffrey: Okay. Well, that's, that's huge in that brings up the question, like how do I know where I am and how do I know if I'm ready for design? What w w w what if I've been in business and for many years, as it is the design period over, how do I revisit this? Where do I go? Where do I go? How do I know where to go next?

[00:21:50] Jessie May: Yeah. Well, so there are, there are six questions that I recommend asking yourself to decide if investing in your brand is the right decision for you right now. Um, I'm a brand strategist, so obviously I think very highly of branding. I love it. Um, but it's not always the best decision for everybody. So I have to honor that and I want people to make the best choices.

Them and their goals. So let's talk about this. So the first question is, am I ready? So like you just said Jeffrey, like some people might be, you know, in business for a while and haven't done any branding. Maybe you're just starting out the thing to know about branding. Cause I actually didn't realize this one.

I was just starting out is that branding is not just for established business owners. I used to think it was just for like the big time businesses making millions and billions a year, but it can be extremely valuable for. Too, because the clearer you are about how you show up in the experience that you create, the faster your audience will understand you and see the value in working with.

At the same time, you do need to have a vision for the business that you want to build. So if you have no idea what you want to do or who you want to serve, it's going to be best to get clear on those things first, because then you'll get the most value from your branding. If you do. And just to go back for one second, when I'm talking about branding, typically what I'm referring to is this complete process that I take people through, not just.

The visuals. So it starts with getting clear about who you are as the face of your brand, who your brand is speaking to, then your brand messaging and visuals come after that. So just keep that in mind as we're going through. Um, second question. Can I afford it? So this is a really, this is a really big one and it's kind of tricky because I truly believe in the power of investing in your business, which means investing money up front to see a return later.

Most people don't have a few extra thousand dollars laying around to invest in their brand. So if this is where you're at, you're not alone. Um, But that doesn't necessarily mean that you can't afford it. It just might mean that you need to be resourceful and creative and finding the money to make it happen.

And I also want you to know that there are a lot of different, uh, levels when it comes to the financial aspect of investing in your brand that you can choose to invest at. You can go with a completely customized brand, which is going to be a lot more expensive when we're talking about visual branding here, um, or.

One of the things that we just released in the impact tribe, because I wanted to start making branding more, uh, affordable and accessible to more people is that we have started rolling out. Customizable brand bundles that are created in Canva and there's 12 of them. Each one is based on the archetypes.

And so each brand includes lots of different logo, templates and color palettes and brand assets and building blocks as well as marketing collateral items that you can then go in and customize. And so that is like the other end of the spectrum where you can still get a really beautiful and professional brand.

Not going to cost you very much money at all. And so just keep in mind that there's a lot of different ways to get a visual brand. It doesn't have to cost a million bucks and you can get something that's really nice, beautiful. And we'll position you professionally. Um, if you need that, and I'm trying to fill that gap right now through my business in the market and really provide a resource for more people and, um, And then the next thing that you want to consider is.

When it comes to the question, should I invest in my brand? Is, am I thinking about investing in a new website? So here's something that often people don't seem to understand. And I want you to understand this. Now your website is created from your brand assets. Meaning when I say brand assets, I mean, things like your logo, your color, palette, your words, and phrases, your patterns, and textures, your imagery, your fonts.

At website designer needs all of those things to be able to build your website. And if you don't have those things yet, and you're out there searching for a web designer, you are doing things out of order. So you're going to be much better off if you have your brand visual brand identity established first, as well as all the other pieces that come before that your brand personality that we've already talked about, but.

Before you invest in your website. So don't, don't jump ahead there. And then the next question you want to ask yourself is, am I thinking about investing time or money into marketing? So branding and marketing are best friends. They basically can't survive without each other. Um, having a brand without marketing, won't do a lot of good because no one will know about your business and then marketing.

Branding. Doesn't do a lot of good because people might see you, but you might be showing up really scattered and inconsistent. And so you might be sending the wrong messages and people might think you're not as credible as you really are, or they might just not understand you because you're not communicating yourself clearly.

So when you think about investing in marketing and this, this happens a lot. I see. So often people are like, I need to make money fast, so I need to go out there. Put money into Facebook ads, or I need to do a post on Instagram or whatever, if you're doing that. Some, you know, some marketing strategies that are amazing and work really well, but you need to have your clarity around how you're showing up first because your marketing is going to pay off so much.

If you do. And then the next question number five is, am I willing to be seen and get vulnerable so you can invest in the most amazing brand in the world, but once you create it, you've got to show up as the face of it to make it work for you. And so this means. You know, being real and open and honest through the stories that you share on your website, on your blog, on your social media and video.

And anywhere else that you're showing up is really important because if you're not willing to be seen and get vulnerable, you're not going to create the connection and trust required. That, uh, inspires people to want to give you money to work with you. And then finally, do I want my business to reach six or seven figures?

So branding is essential for business owners who want to scale their income and build a standout online and offline presence and make a global impact. Delivering their message. If your goal is to keep your business more local. Um, you know, maybe just working with a small handful of one-on-one clients on a referral basis, then I don't recommend dishing out thousands and thousands on a brand.

I do think it's still important to have some kind of framework for, for you and your business. Um, but that can be done at a much, um, Small on a much smaller scale and also no judgment around what business model you choose. And what's right for you because you have to choose a business model that aligns with the life that you desire and want to live.

And that brings you more, more happiness. I'm going to say one, just one tangent real quick. Is that. We are told so often through the messaging online that it's like, we have to get to six figures. We have to get to seven figures and we have to hustle. We have to push, we have to, you know, all the things and we need to be really careful about that as entrepreneurs and the messages and images that we're seeing online and really get clear about what brings us joy and happiness, because all of that.

Quote unquote, success that we're told we should want maybe what you really want, but it also may lead to. Burnout, if you're not careful. And I just have personal experience of that, and it's kind of a mission of mine now to make sure that I am building a business that's really aligned with the life that I want to lead.

And I'm defining success on my own terms. So I said a little tangent there based on this question of do I want my business to reach six or seven figures? And I just, I, you know, I want you to look introspectively. Your life and your business, and you really decide if that's that's what you want, or if you would be happy with something else, you've got to make your own decisions.

[00:30:34] Katie: Yep. And I I love I mean, I think that people are now drawn to business coach quote, unquote, marketing that. stops calling for hustle.

[00:30:46] Jessie May: Yeah.

It's so out of style, Katie. Oh my God.

[00:30:50] Katie: It's like people, people are tired of it, or

[00:30:52] Jessie May: I think they are.

[00:30:53] Katie: burnout, you know? And I know, I know, just being your friend that, you know, I've watched you shift, like what, what's your theme on Sundays?

[00:31:02] Jessie May: Yeah, well, slow down Sunday. I think that's a common hashtag. I don't know, but I do it

[00:31:08] Jeffrey: drivers. Right.

[00:31:11] Jessie May: Yeah. So I, I really try to unplug on Sundays from all the, you know, the social media and the internet and email, and just really take a day to focus on my personal life and be in nature and connect with family and friends.

And I just think it's so, so important to, you know, remember, remember the small things in life

[00:31:32] Katie: Yeah. Well, and also remember your archetype, right? You're an Explorer. And so gosh, if you're building a business as an Explorer who doesn't have time to explore, then you're going to hate your business. Right. So that's um, I, I just, I wanted to talk about that a little bit today. I know we don't have too much time left, but just bringing.

You know, the, the personality into this podcast too, so people can understand, like, you know, you, you do excellent work, Jessie Mae. And like I said, everything you produce is amazing. And I loved working with you. Um, but I just love this other soft side of you. That's like, I am taking this time for me and.

And you promote that too, right? So that it's not like you disappear, um, when you're taking a break, but you might share an image of you exploring because that is a part of your brand and be like for accountability, you're saying, Hey, this wasn't like a two week and then fall back into my old habits. This is a thing that I'm going to keep doing, um, to help me be successful.

And, you know, I think that we can be. And or seven figure business owners, um, doing, uh, strategy for business that works for us. Right. And whether that's selling high ticket packages to not too many people or, you know, whatever that looks like. Um, you know, but, but

[00:33:00] Jessie May: Yeah. And I, it definitely, yeah. I definitely want to make sure that that is clear that, you know, I, I do believe that you can build a very successful thriving business and lead a very successful thriving, personal life. So they don't. Yeah, they don't have to be mutually exclusive, but for some people.

They have fallen into that hustle culture that has been detrimental to the success of both their personal life and their business. And so just be careful, just be careful about that.

[00:33:31] Katie: Yeah.

[00:33:32] Jeffrey: I love

[00:33:32] Katie: Awesome. Well, I feel like we got a lot of truth bombs here and I, really hope, um, you know, I hope our listeners are walking away with it with an understanding of, um, what branding is and isn't, you know, how deep it can go and even just ways to get started before you think you're quote unquote ready. because any time you hire anybody, If you don't do this prior work to figuring out who you are and how you want to show up, you're going to be consistently angry or frustrated with the people you hire, because they're not reflecting you. They don't get my voice. that.

doesn't look like me at all. It's like, well, how are they going to know?

Unless you give them that roadmap. So that's why we think this, this is such an important conversation. And I love you know, in part of you. Uh, wanting to take better care of yourself. You've really leveraged your business in a different way so that.

you can reach more people, you know, drop the price, right.

Like really package something up so they can DIY it if they want. So there's always a starting place for everybody and for every, um, budget. So don't take yourself out of the game because you don't have, you know, six to 10 grand on a, on a brand refresh or whatever. Um, you know, you

[00:34:48] Jessie May: Yeah. absolutely. And I have great resources for you too, if you do want that, you know, if you do want a fully customized brand, because I have been doing this for so many years and I have an amazing team, so I am switching my business model a bit, um, to offer more, uh, accessibility to people. And I'm keeping, uh, the amazing designers on my team that I.

Found across the globe over the last few years as resources for our members. So, so I'm hoping that it's a, it's a win-win for everyone and all the needs.

[00:35:24] Katie: Yeah.

[00:35:25] Jeffrey: it's a, yes. Am.

[00:35:27] Jessie May: Yeah, exactly.

[00:35:28] Katie: Yup. All right, well thank you so much,

[00:35:32] Jessie May: Thank you.

[00:35:33] Jeffrey: And yeah. Okay. So Jesse, tell us where, um, we can get ahold of you.

[00:35:38] Jessie May: Yeah, the daring fem That's my website. And then the same is true for my Facebook group. That's where I hang out a lot on the internet. Uh, we do, I do a Friday free Friday training in there every week. And then we have lots of other great things going on in there for you to connect with other women entrepreneurs and then dare to connect.

That's an event that I do once a month. It's a free event on zoom and it's a really fun place for you to connect with other women in business. And the point of it is to connect beyond what do you do? So I bring fun, interesting questions to help you get, get into the meaningful conversations fast.

[00:36:23] Katie: yes, I can attest to that. I've attended many of those. They're

[00:36:27] Jessie May: Yeah. You have.

[00:36:28] Katie: So, yeah.

[00:36:30] Jeffrey: Awesome.

[00:36:31] Katie: check it out. Yep. We can link that in the show notes as well.

[00:36:35] Jessie May: Awesome.

[00:36:36] Jeffrey: Awesome. Thanks so much, Jesse May, this has been amazing. Uh, you've been incredibly generous with your time, so thank you.

[00:36:43] Jessie May: It's been fun.

[00:36:45] Jeffrey: and also thank you to our listener. Uh, if you enjoyed this episode, please leave us a five star review and hit that subscribe button and you can check out all the show notes and how to connect more with Jesse Mae at the launch squad, forward slash episode 71.

All right, we'll see you guys next time.

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About the Show

The Lighten Your Launch Podcast is for Coaches and Course Creators who want a lighter online launch experience. Maybe you’ve done a few launches already, and feel exhausted just thinking about it! Or, it’s been one of your goals, but you don’t know where to start.

Tune in to learn from our team of experts, The Launch Squad, who aren’t afraid to dig into all aspects of launching: sales, strategy, technology, mindset, funnels, and even a bit of woo to get you through the toughest times. Let’s put a stop to perfectionism and procrastination, and finally take your launch from intimidating to money-making!