Today’s topic is our Lucrative Launch Framework.

For those of you that are in the Coaches’ Path to Consistent Cash Facebook group, you were asked a question: “when it comes to launching what stresses you out the most” and we get a variety of answers.

But it all comes down to…

  • I don’t wanna waste my time doing some enormous launch to crickets or…
  • maybe people won’t buy or…
  • your list isn’t big enough… 

At the root of all that, the real response is:

How can I actually be certain I’ll make money doing this?

That’s why we created our Lucrative Launch Framework. Although there are lots of moving parts to a successful Launch, we really wanted to whittle it down to: What are the three things people need to have that lucrative launch?
Grab your notebook and listen in. We spill all the beans in this one!

Take it a step further with some of our mini-courses!

To grab Dani Paige’s interview on how to repurpose the content of your sales page (and get 29 other incredible interviews!) click here!

To book a 1-hr Rock Your Launch strategy session with Katie & Jeffrey, go here!

[00:00:00] Jeffrey: Welcome to the light and your lunch podcast today. We're talking about how you can actually be certain you'll make money during your next launch. Stay tuned.

[00:00:58] Jeffrey: Welcome back to the show. I'm Jeffrey Rano and today we're listening in with Katie Collins, who is going to describe our lucrative launch framework, you're going to want to grab a pen and a piece of paper and take some notes. Let's dive in.

[00:01:13] Katie: Hello, dear listener. This is Katie. Welcome back to the show. Today's topic is our lucrative launch framework. So for those of you that are in the coach's path to consistent cash Facebook group, you were asked a question and that question was when it comes to launching what stresses you out the most?

And we get a variety of answers, but it all comes down to, I don't want to waste my time doing some enormous launch to crickets or maybe people won't buy or your list isn't big enough and it doesn't feel worth. So at the root of all that the real response is how can I actually be certain I'll make money doing this.

And so that's why we created our lucrative launch framework. Although there are lots of moving parts to launching re really wanted to whittle it down to what are the three things people need to have. In place so that they could have that lucrative launch. So these aren't steps per se, but more like railroad tracks, they all work together in a system.

And so play with me here. I want you to grab a piece of paper and draw yourself a Venn diagram, right? So there's three circles. And inside the top circle, write the word strategize, and then moving clockwise. I want you to write the word systematize and in the final circle, write the word monetize. So we've got strategize, systematize monetize.

So these are the three tracks that have to be involved in the planning of your launch in order for it to be lucrative. So we're going to go over. What each of these tracks entails, and I want you to be listening and asking yourself for each one, are you doing these things? You know, we're curious, are there certain things that you've been kind of blowing off or telling yourself, oh, I'll just do that next time.

I know, I personally said things like that for a few years. My first launch was pretty ugly. I just did the best I could. And I can't recommend enough for you to really start there and just do the best you can. I remember my coach saying, you know, it was okay to add something as a layer for the next time.

And so we're always kind of refining and building on. So, let me give you an example. The first time I launched, I did not have a workbook to go with my week long challenge. I just didn't have time to create it. I was so frazzled writing all the content for the challenge and all the emails. And the second time I launched it, the content was pretty much done.

So I, you know, I had to tweak my. Class content a little bit, but I had plenty of time to create a really incredible workbook and add that into the mix. And so that's an example of adding a layer to your launch, but these three things that we're going to talk about today, You must have in place before you launch even one time, because if you, don't not only will it just not be that lucrative of a launch, you're also going to be so stressed out because you're doing all the things at the last.

You know, like writing emails or setting up systems, the feeling you want to have during your launch is calm. Cool, and confident. You want to be able to say to yourself, everything is done. I'm ready. I'm ready for questions. I'm ready to show up. And. So the three tracks that you have to have are strategize, systematize, and monetize, and I'm going to go over, what's included in each track.

So grab that Venn diagram that you already drew so that you've got a place to take some notes. And I'm also going to share with you what happens when these three tracks are in place. So let's start off with strategize. When you strategized your launch, you're working on these things first and foremost, your mindset, your belief system, and your current capacity for what you're able to do and the expansion opportunities available to.

All right. So I don't want to go too far down the rabbit hole of mindset here, but I just want to explain what I mean by this, because, you know, we all have this belief that we have this current capacity, but your body and your mind and your soul are so much more readily available to expand beyond your wildest dreams.

And so everything you're doing starts with the mindset you have. The belief system you have, and that determines whether or not you can handle this thing called launching. Right. So can you handle a launch? What are your beliefs around that? Can you handle hundreds of people coming into a funnel? Do you have a system set up for that?

Do you have the bandwidth set up for that? Are you ready to interact with hundreds of new people in your. If not, do you have a team set up to interact with the hundreds of people that would join your group? Because you can't ignore the people that join your launch, just because your busy working on the back end of your launch.

Right? And so you get to determine, in what ways do you need to expand and what belief systems do you need to let go of so that you feel right. And willing and able to dive into this launch and be here now for it. All right. So also included in that strategize track of your launch is your visible. So I know this is pretty obvious, but let me just break it down for you.

You need to be visible on social media and to your current audience. So you need to be giving out lead magnets as free gifts. You need to be consistent with writing your newsletter and you need to be delivering content via. So this is teacher Katie reminding you that you have to be differentiating how you reach people with your content, because there are different types of learners out there, and you have to make sure you're reaching.

So this visibility starts in the strategy section. You don't want to wait until you're ready to launch. You need to be drumming up visibility starting right now, no matter when you're launching, but please do not wait until announcing your launch to be visible because it will be too late for you to fill it.

So other things in the strategize category are your position. And your authority. So take a look at your bio and update it, right? Make sure your website is up to date. Make sure your about page wasn't written three years ago and abandoned update it. Get some testimonials out into the stratosphere, whether you're posting them on social media or you're including them in your newsletter or both talk about success stories and case studies and send emails about.

Go live about that. Interview a client on a Facebook live or prerecord it and cut it into sections and share that far and wide. Make sure that positioning yourself and claiming your authority in the marketplace is part of your strategy. Second. You also want to be doing market research. You've probably heard us tell you this a million times.

Um, you know, and we even sell a mini course for market research. It's just $47. So it's literally the a to Z of how to do market research. So you're going to get clarity on who you're talking to, making sure that the people you're asking are the people who may buy for. Right. You're going to get clarity on the right questions to ask to determine if your offer is the right fit or not for what they're looking for.

And we also teach you how to use the data that you collect effectively. So we're essentially determining what your people want. And then you're going to craft your offer around what they said they wanted. And so market research is the most important thing. It is the secret sauce behind the launch squad, and it's why our clients create offers that actually sell.

So that's a part of your strategy. I'll put a link in the show notes. If you want to take a look at our mini. So based on the market research responses, you then get to determine what your core premise is. You'll have the clarity on what your vehicle is, which is essentially how will they get the results and the transformation that you're promising that they actually want.

Right? All of that is determined from the results of your market research. And from there, you're building the offer and you're deciding on bonuses to. Now my use of bonuses might be a little different than other experts. Do you learn? I do like to stay in integrity. For example, I really don't like to tease, you know, kind of by now because this bonus is going away today.

And then at the end of the launch, giving all the bonuses to everyone, I just feel like that lacks integrity. You're teaching your audience that you're lying to them. Right. But what I like about bonuses is that you can say, Hey, you can't get this offer anywhere else. Right. They may be able to buy this program for this exact dollar amount of money on your website.

But in this launch, they're not only going to get the program for this exact amount of money, but they're also going to get bonus number one, bonus number two, bonus number three, bonus number four. And so it becomes enticing and it allows you to have a container and a sense of urgency for people to purchase your offer during your launch period specific.

So most people ask us, how can I ensure the right buyers are coming into my launch funnel? Well, it starts with the lead magnet you promote most of the time the lead magnet you're offering on your website is likely not the lead magnet. That's going to bring in the exact right people for your launch. So in order to determine what league magnet you're going to use to help fill the funnel for your launch, you've got to do the market research, come up with your core premise and craft your offer.

And then we backwards map from your offer. We go backwards to determine where are your people right now? What do they need? Right now, what problem do they need to solve right now that then gets them on the buyer's journey towards your offer. And then that also allows you to create your prelaunch promo content.

So let me give you just a quick story. What I mean here about the free gift, because, um, it, it was such a learning experience for me. I was selling a program much like the craft and the irresistible offer that sells course that we have now, but a little different. And it was, um, teaching people how to craft a high ticket offer.

And the lead magnet that I offered for my very first launch of, of launching this program was called overcoming five of the most common objections for high ticket sales. So I was putting people into my funnel who likely already had a high ticket offer because their problem was how to overcome objections to sell that offer.

So could you see how those were not the right people to get into my funnel? Because at the end of my launch, I made an offer to teach you how to crack. A high ticket offer. But these folks, because of the lead magnet, I used already had one and the offer didn't go as well as planned. And that was my lesson in the importance of having a lead magnet that directly relates to your offer and is in the right step of the, right now of what they need so that we're priming them and getting them ready for the next step, which is here.

All right. So also during the strategize track here, you are figuring out your copywriting, your messaging, that converts, and a lot of that is going to come from new market research. Okay. So also it's time to determine your sales goal and your pricing. And this is in the strategize section, and then we're going to come back to it in the systematized section.

Right. But you have to determine in this strategy section, how much would you like to make for this upcoming launch? Just start there. What's the sales goal. And then that will help you determine what price point is going to help you get there. Right. And then when you've got your price point, go back to your offer and ask yourself, does this reflect the offer I have in front of me?

Is this like a steal of a deal? Cause that's how you want to feel when you're making your offer. So, as I said, we'll talk more about this in the system. I systematized section, but it's important for you to have a sales goal in mind when you're figuring out your stress. All right. So once you've crafted your offer, it's time to get your sales page written.

So this needs to happen before any launch content is created. And in fact, you can repurpose a lot of your sales page copy into the launch promo. I'm going to get to that later. So there are specific sales page tracks that you need in place, right? Sales page elements, if you will, and you might want to hire a copywriter for that.

It's totally up to you. So one of our squad copywriters, Danny page always recommends that you are the first person to go through the grueling task of writing your sales page. Copy, because it requires you to answer questions about your offer, that you may not have answered. And maybe for launch too, you might then hire a copywriter, either someone to make your existing sales page copy better, or they may want to just start from scratch.

So these are the things that you've got to do in this strategize track of planning, your lucrative launch. All right, now we're going to move to that next circle and talk about the systematize. So when you think of system a systematized station, you probably think of technology. Automation triggers, tags and other tools.

So if tech, isn't your thing, you might have shied away from this part, and you might want to feel like you want to bury your head in the sand right now, but it is absolutely essential. If you want to expand your capacity for. So I know when I first started, I had a virtual assistant, right. Known as a VA, but she was only as good as my leadership skills.

She was only as good as the directions I gave her. So I learned this valuable lesson as a teacher. It was basically like when half the class fails your. It's not on them. It's on you. It's on the directions you gave. It's how you taught the content and all of that. So I really feel that way about a leader. If your team isn't able to produce what you're asking them to do, you either have the wrong person or you don't quite know what to ask of them.

And you might be asking an under-qualified person to do things that they simply cannot do. A lot of times with my VA, I didn't really know what to ask for. I didn't really know what was out there. And so that's why Jeffrey and I consult with you to determine the tools that you need for success, so that someone under-qualified is not making those decisions for you.

So based on your goals and your budget, you need to understand what technology you need in place. And we help you understand what automations make sense to have and how to get those set up with the right triggers. Even if you don't know how to do it, we encourage you to make a list of the things that you just know need to happen because you've been in other people's funnels.

You see it in action. So make a list of what you would love to have happen in your business. And instead of saying, I don't know how to do that. And then waiting until quote-unquote next time. We're likely going to tell you that this is something you've got to figure out, and that might mean hiring someone or raising your hand in a couple of groups and getting some feedback and assistance on how to take care of it.

I cannot recommend enough to figure these pieces. Because you want automations in place. You want tagging in place. You want to know how you're going to handle your online client fulfillment. What is the journey? When someone clicks buy, now you need to have those emails written. You need to know what systems you want in place in the email marketing system, where the buyers get tagged as a buyer, et cetera.

Right, because there's nothing worse than someone paying thousands of dollars on your offer. And then your system continues to send marketing emails for the offer they just bought. Right. And so you need an automated system using tags that your marketing emails are sent to everyone, except people with, you know, insert buyer.

So you also need to figure out your payment processing. If you're someone that's still using PayPal, there are much better options to use than PayPal for your launch. A lot of people ask us about that in my biggest complaint about PayPal is that people can stop their subscription. Um, of payment for you.

So if they're on a payment plan, they have the capability to go into PayPal and just turn it off and then you don't get paid. So there are much better options out there that prevent that kind of stuff from happening. You know, many find all of this overwhelming. We suggest that you just start digging in and inquiring.

What are some other payment processors besides PayPal? Um, our favorite at the launch squad right now is called thrive cart. It's a one-time fee. It's not a subscription, which I really like. I just, I can't tell you how happy we are with it. It allows you to do bump offers, um, offer coupon codes and payment plans on auto.

Right that they can't control, but you can integrate seamlessly with Stripe and it makes getting paid easy. So finally, within the track of systematize, you need to determine what productivity tools you can start using to make sure that your launch is repeatable without having to reinvent the wheel.

Every. So, whether you're going to map it out inside of Trello or a sauna or click up, you want to get all of the tasks in one place and then create a template so that you can repeat this system launch after launch. These tools help set you up for success when you're utilizing a team. So let's get off of using email to plan things out and make task assignments, and actually put things into a system where everyone knows where to go, where to get what they need and marking it as complete.

So everyone else can see. 'cause a lot of tasks are holding up other tasks. Right? So if somebody is kind of waiting to be handed the Baton, if you will, then we need to mark something as complete that they know, oh, the Baton is coming my way. Let me say, even if you don't get, have a team. I want you to start thinking like a leader who will have a team and you would be way better off setting up these systems before you even have a team.

Right. So that you're organized and ready to work with someone. So when you update things, Inside these task management systems, it makes it easy for the team to, you know, find the original document, update, whatever original documents getting changed, right. As opposed to having copies of documents all over Google drive, and you don't know, which is the most current, right?

So these productivity tools are a huge help when it comes to systematize station. Let's just remember the point of systematizing. Is to save time. And so even though these steps may take you a little extra time, they save time in the long run, not just for you, but for your team. And when you're paying people by the hour, don't you think you want to make things as easy as possible.

So it takes them as minimal time as possible. Right? So one of the most important steps inside the systematize track is to have access to a funnel map. So you're going to want to see the buyer's journey from them, opting in for the lead magnet, all the way to the sale. Now, remember not everyone's going to opt in for the lead magnet, but you are going to be able to create a buyer's journey.

And what we use for that is fun. Lytics. So getting things into a funnel map, right? This process helps you determine these things. Like how many emails do you need related to your lead magnet? You need nurture emails. Um, you know, of course the delivery email, you need pre pre launch email content, and that's just like agitating the problem.

And then you need pre-launch invitation email. Right. So what type of launch are you going to host? When you're inside this funnel map, you're going to have to determine, um, you know, are you going to do a webinar or you're going to do a live launch, right? What type of launch? And then what are the steps within the buyer's journey for that particular launch?

Which emails do you need for each of those steps? And then you want to track which steps do you want to track for data, right? So that you can analyze your data because you can't change what you don't want. And so you'll want to create UTM codes for tracking. Um, so some systems do the tracking for you, some don't and some do it horribly.

And so that's where the UTM codes come in. So if you've never heard of UTM codes, I had to Google what UTM even meant. Urchin tracking module. So I've never heard a soul use that name, but I've heard UTM plenty of times. And what it is is a link that basically has all these parameters within the URL that marketers use to track the effectiveness of their online marketing campaigns across the traffic sources.

Um, so let me just put that in basically. When you send an invitation for your launch from, you know, marketing email, number one, the UTM code is going to have email number one in it. And when you send email number two and email number three, they're going to have different UTM codes. So the cool thing about using UTMs is by the end of your launch, when you're looking at the metrics, you can see which email did the best.

Guess what? That's the one you're going to use again, you'll be able to see which email didn't convert. Guess what? That's the one you're going to rewrite for your next launch? You can also use UTM codes on social media, so you can have a UTM code for LinkedIn posts, a UTM code for Facebook posts, or you could even will it down to Facebook.

Post one Facebook post. Right. So many people come to us with a quote unquote failed launch that they want us to help, um, dissect and figure out what happened. And so we'll ask questions like, well, how did that page convert? Or how did the event convert? And people respond, you know, what do you mean?

Because they weren't tracking anything except the total number of sales. Right. Obviously that's the easiest to track and that's the most interesting to track, but you'll find when you start tracking these other things, they're just as interesting. And that's how you create that lucrative launch. Right?

So, this is what we mean. We want to see people, um, we want to see that they're clicking and opting in and based on convert conversion percentages, we can determine if the page is actually encouraging them to sign up or. Right. So wouldn't you like to know that in the middle of your launch, if you're tracking numbers throughout your promo and you're seeing, oh my gosh, I only have a 5% conversion rate.

I think 30% is what you're really looking for as an average, then, you know, it's time to change up the page. Maybe you got to change the title. You got to change some of the messaging. There's something about that page that isn't working. Okay. So. Another part of the systematized track is using a launch calculator to determine the number of leads that you need to make the sales school.

So remember, in the strategize track, you determined your sales goal that you would love to make, and we really recommend deciding upon multilevel sales goals. So for example, a bronze goal is kind of answering the question. What's the amount of money we must make, uh, to make this. Lucrative right. A silver goal is what's the amount that would say, Ooh, that would be awesome.

And then a gold level goal, one that would just blow your mind. And so we've got a launch calculator for our clients where we can plug in how much they want to make, how much their offer is. And based on a typical two to 3% conversion. We can tell them how many leads they need to come into their launch cycle in order to hit their goals.

Now, remember not all leads, even attend your launch. Right? And so that's why that two to 3% conversion can feel really low, but this calculator is important for you instead of guesstimating. So if you've heard yourself say, oh, I'd love a hundred people, I only need five sales. So I just love a hundred people.

Well, I don't think that's going to be a lucrative launch. So I remember the first time I used the launch calculator and I wasn't running ads for my launch. I was just doing everything organic. Um, people got registered from my current email list and from some organic posts that I did on Facebook and inside some groups.

And when I first used the launch calculator to determine how many leads I actually needed in order to get the sales goal that I wanted, I needed something. 580 leads. And I had had only 118 so far. And so it humbled me a bit. It made me see, you know, Hey, this launch that I'm about to do might flop, right.

Or maybe I was going to get lower sales than I had anticipated or desired, but it took away the making it past. Right. It took away the stories in my head that might say, oh, nobody liked me. Or, oh my offer flopped. I'm going to have to redo everything because it had nothing to do with that. It was simply that my numbers were not there.

And so it really helps you take out the ego and put in measurable tactics to see, you know, is it possible to get my launch goals based on the total number of leads? And if not, how am I going to get those leads in. Right. Okay. So a couple other things in this systematized track, you want a way to organize yourself.

This may feel funny, but you're going to have tons of links as part of your funnel, right? And that's why we have our clients create a spreadsheet aptly named. Quote important links or launched links. And on that spreadsheet, you've got UTM codes. You've got the link for your sales page, the link for your landing page, the thank you page links.

All of those pages are in there. You'll have a link for a direct download for your workbook, things like that. Right? So when you organize yourself in this way for your first launch, everything is in one place. And when you go to do your launch again, you don't have to be like, well, what was that again? I can't find that link.

Let me, let me look through my email. Let me log back into the backend of my website or worse. Let me text my web person and see if I can get those links. You know what I mean? That kind of stuff is so exhausting and is truly a waste of everyone's time. So set yourself up for success through initial organization, and then determining what numbers you want to measure and add those as a second sheet on your spreadsheet.

For example, you might want to take note of where your email list size was when you started your launch and the numbers of members inside your Facebook group, so that you have baseline numbers. When the launch has finished, you can go and update, where are you doing? Right. Those are important numbers to look at.

At what percentage of growth did you achieve? Open rates is another thing you want to track, because if they're not that good, then it's time for you to systematize, cleaning up your list, figuring out how to handle bounced, emails, unsubscribes, et cetera, and getting rid of. Right. It's really clearing the cobwebs.

If you will see that the internet has some space to deliver your stuff, because if you don't clean it out, as we've learned the hard way it matters, it really matters. So the last thing with the systematized track I want to talk to you about today is getting your sales page created. So when you were in the strategize phase, you wrote the sales page, right.

Or you hired someone to do that and that's always step one, writing it, editing it, making sure it makes sense, making sure that your offers really clear adding headlines. Sub-headlines making sure if you read only headlines and sub-headlines that they tell the story of your. We had an incredible interview with copywriter Danny page on how to leverage your sales page copy in your launch promo so that you're not rewriting everything a thousand times.

I mentioned that earlier. Um, so for this interview and actually there's 29 other amazing interviews, we do have an all access pass that you could grab all of those interviews for just $97. So I'll pop that link in the show notes as well, honestly, hurting. Self is worth $97, literally eight minutes into the interview.

I was like, you've dropped so many truth bombs. It's incredible. Um, but you know, for you to learn how to leverage your sales page for your launch copy is so time saving. So, but here we are in the systematized track. Now it's time to get that page. And likely that means you're hiring someone for it. And these things take time and organization.

So you really shouldn't reach out to somebody a week before your launch and ask them to get that sales page built. Right. You really want to have that in motion while you're writing your emails and the content for your launch. Get that sales page out in, in motion, out of our hands. Right? So crafting the offer and building the sales page are the first things that need to get in motion while you're doing everything else, because that piece is usually done by other people and it takes time.

All right. So now we're ready for the monetize track that third circle on your Venn diagram. So monetization happens through hosting a launch event and selling your off. Obviously, right. So we teach four of the most common latch launch strategies that we see. You could do a solo webinar. You could do a challenge launch with a webinar or masterclass.

You could do the live launch method, either on zoom or in a Facebook group, or you could simply do an email. So we'll help you determine which type of launch is best for you and for your offer. So of course, when you're launching something via email, you know, it's a low ticket item. I'm talking $37, $47. If your offer is 5,000 or more, you want to have more time than just a single hour webinar with your clients.

And that's why we really like live launches and challenges because it gives people an opportunity to get to know you and to trust you and to get your content, understand what you're able to help. So, if you want to host a solo webinar and you're selling something for $2,000 or less, you can likely sell that on a webinar without a sales call.

But when your offer is over $2,000, it probably requires you to have a sale. And so these are things we want you to have in mind when you're determining which launch style feels good to you. We want it to feel good for your personality, but we also want it to make sense for the price point that you're offering it.

So that's how you're going to monetize it. Of course, you know, you may need. Also brush up on your one-to-one sales skills. So we have a close with confidence course. If you do need sales help, I'll put the link in the show notes. It's a five part mini class it's just $47. You'll learn how to get calls, booked how to set up the call for success, the right questions to ask and how to overcome objections.

Um, you know, really learning how to sell your offer is just as important as the launch itself. Wouldn't you agree? So check that off. You need that support. So when these three tracks come together, you have now created a lucrative launch and that lucrative launch is now repeatable. So you know that little space inside the Venn diagram, where all three tracks come together into that little circle in the center.

I want you to write lucrative launch inside there because that's what happened. So I want you to ask yourself, rating yourself on these three tracks on a scale of one to 10, with one being none and 10 being yeah, totally dialed in. Where are you in the strategize section? Just put your number right there in the circle.

And where are you in the systematized section? And then where are you in the monetized section? So this isn't meant to make you feel bad if you've never launched before, you probably don't have very high ratings. There's nothing wrong with that at all. Right. We can help you with all of it. Just know these are things that you want to have in place.

We want to make sure that here not wasting your time or your money by launching something that isn't going to sell or by launching, without a system, which turns into overwhelm real fast. So let's look back at that Venn diagram. Once again, when you have strategy in place and you systematize that strategy, right?

So where they overlap, what do you get? You can write in that area. You get order. Isn't that a good word? Like everything is dialed in an organized. Okay. So now when you systematize everything and you've monetized the lunch, right where those two circles meet, now you get to write in there, it's ready for replication.

You get to replicate the model. And then when you monetize your launch and you mix it with the strategy that you're creating or refining, right. Where those two circles overlap, it's time that you get to scale. So we know that's a buzzword, so many people are ready for scaling, but they don't quite know how to get there.

Well, it's these three tracks that will help you get there. It's also about that constant refinement as well. It's hardly ever a failed launch. We'll just take a look at the metrics that matter after you launched, because every single time you launch you get information. That's why we said start where you are with what you have.

Let's get some information. There's always more people that you can invite to your next lunch. We see so many clients get caught up with the fact that they just launched their list a few weeks ago. How can they possibly do the same launch again so soon? Well, you can get partners who want to advertise for you, right?

Promote you to their list. You can run Facebook ads and create a whole new campaign. You can invite people on your list, who weren't able to attend the first time. People don't care as much as we think they do about being invited again. So get your ego out of it. A quote that I learned from one of our mentors is the revenue is in the repetition and the refinery.

So we've got to remove the ego and the stories that we have around how people don't want to be invited again, or, you know, we're going to be bothering them. In fact, a lot of people really just want to see you shine, right? They want to participate again. You. You've participated in other launches and it wasn't always the right time for you.

Sometimes you have every intention to show up and do the work, and sometimes things happen, right? And you end up missing some of the content. And when the launch is over in the cart is closed. All of those videos and everything get pulled from wherever they are. And so you really can't catch up beyond a certain point.

And so it just gives you a reason to sign up for. The revenue is in the repetition and the refinement. When all of these tracks are in place. When the strategy, the systems and the monetization are together, you've created order replication and scaling, and what's the end result. You get a lucrative log.

So here are your next steps. I want you to rate yourself on each track. If you haven't done that yet. Strategize, systematize, monetize. Where are the holes for you? If you're thinking to yourself, my heart, my gut, my head has been telling me to launch. I've just been scared to death because I'm afraid people won't show up.

I'm afraid people won't buy. I'm afraid to spend money and invest the time. Right. If that's you, if those are the thoughts we want to talk to you. So we'll set up a one hour rockier launch strategy session with you and me and Jeffrey. And we'll take a look at what you've already got in place, what you need help with.

We'll make some recommendations and we'll let you know how we could support you if you're interested. Right? If you want a team, who's got your back for all of your launching. Then you want to book a call with us? I can't express enough how awesome it feels when you have that lucrative launch in place. I can't express enough how awesome it feels to have consistent, dependable income in your business.

And that's what launching does for you. Part of being that leader in your business is raising your hand for support. It's about getting out the calendar. And making commitments to dates and projections and making commitments to hiring the people that can support you to get there, because we are not meant to launch.

One of our taglines is never launched without

a team again. And we really mean it. And so I'm going to put a link in the show notes, get in touch with us. Let's get on zoom and discover how we can help you create your next lucrative launch. Thanks for listening. Have an awesome day. See you next week.

[00:43:22] Jeffrey: Thanks so much for listening. If you enjoyed this episode, please leave us a five star review, uh, hit that subscribe button and you can check out all the show notes at the launch squad, lab.com forward slash episode 72. Thanks for joining us. We'll see you next week.

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About the Show

The Lighten Your Launch Podcast is for Coaches and Course Creators who want a lighter online launch experience. Maybe you’ve done a few launches already, and feel exhausted just thinking about it! Or, it’s been one of your goals, but you don’t know where to start.

Tune in to learn from our team of experts, The Launch Squad, who aren’t afraid to dig into all aspects of launching: sales, strategy, technology, mindset, funnels, and even a bit of woo to get you through the toughest times. Let’s put a stop to perfectionism and procrastination, and finally take your launch from intimidating to money-making!

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