I get it. You don’t like the word “funnel”. But Just because you have a funnel doesn’t mean you’re automatically a bro-marketer and here’s why. A funnel doesn’t have to feel impersonal. In fact, a funnel is meant to deepen your new relationship. In this episode we are challenging the narrative that bro-marketing has bestowed on marketing funnels. Funnels are no longer just for the hustlers! Not only can a marketing funnel increase sales, it can also deepen your relationship with your prospective buyer. And, when you can map out your buyer’s journey, not only do you find more clarity, but your buyer does too.

If you liked what you hear and want to know more about how YOU can map out YOUR buyer’s journey, check out our funnel mapping and strategy session here.

[00:00:00] Jeffrey: Welcome to the lighten, your launch podcast today, we're talking about the joy of funnels. So stay tuned.

[00:00:54] Jeffrey: Welcome back to the show. I'm Jeffrey SA and I'm back again with Katie Collins as usual. And today we want to talk about why you hate the word funnel. You do don't lie. I know you do. So, first of all, a little story about how I know that you don't like the word funnels. When I met Katie, um, I was running a launch. Hey, Katie's here. Oh,

[00:01:23] Katie: I'm here.

[00:01:24] Jeffrey: to the show. Uh, before we met, I ran a launch and I was doing a, a funnel, a funnel product. Right. I was helping people build their funnels and, uh, that didn't go so well. I'll tell you right off the bat, didn't go so well. But when I met Katie, she helped me realize why it didn't go so well. So when, when we started to partner up and, and started to work together, she , or one of our first questions of course, was, uh, Hey, so show me the market research.

And I said the market, what

[00:02:02] Katie: No. What

[00:02:03] Jeffrey: didn't, she didn't like that answer. Anyway, long story short, I ended up doing the market research and as I conducted these interviews, I kept hearing over and over and over, oh, I hate funnels. I don't like funnels and funnels are, you know, impersonal and bros and all that bro marketing.

And I don't like it. You know, nobody liked funnels and, you know, I can see why. And let's, let's dive into to why that is. Um, basically the overwhelming response that I got was it felt impersonal or that their idea of a funnel was this bro marketing, um, sleazy. Buy now and make a million dollars kind of a thing.

Like there's this culture around funnels that may have AR arise, arisen arrived, arisen

[00:03:06] Katie: It's okay.

[00:03:09] Jeffrey: may have, uh, become into existence from, you know, certain. Marketing around funnels. So I, I just want to start this off that just because you have a funnel doesn't mean you're automatically a bro marketer or that you're automatically going to come off as sleazy. So the funnel culture thing, you know, you, you might not gravitate to it.

And. You've probably seen tons of marketing about funnels. You know, you're just one funnel away and this funnel's gonna make you seven figures and all of that kind of stuff. And that's probably turning you off. And our audience I'm, I'm saying that because most of our audience are coaches, courts, creators, healers, women, you know?

So I'm talking to you guys, I'm talking to you guys and you probably. Aren't super hyped up about, um, all of that, uh, funnel hacker live, you know, I don't wanna pick on click funnels, but they have, in my opinion, done a lot of damage to the word funnel and the concept of funnel.

[00:04:44] Katie: Well, I think they make it very masculine in its approach. And so it's a turnoff for people, for women who wanna do business more from their feminine, it's a little, it can come off in your face. Um, and then I don't think Russell Brunson teaches that, but I just think that's the culture that was created.

There's a lot of like rah guys. Um, one of the, uh, Ladies. I like to follow, um, shoot, Rachel, what was her name? Rachel K Abers. Um, and she's got, if you search Giffy, she's got a couple of bro marketing things that she's making fun of, you know? And she's like, you know, oh, you think you made money while you were.

Sleeping, huh? I made money from my toilet. Right. And she's got another one, like never, ever do a video without a Lambo in the backyard or, you know, in the background or come look at my pool, right? Like all that kind of rich lavish lifestyle, you know, um, you can have this lifestyle too, if you follow my, my way.

That's not the way that Jeffrey and I do business. And we're just here to kind of rescue the. Assumption or story that you might have in your head that funnels equals ClickFunnels or any of the other, you know, marketing types out there where it is a very masculine, like rah buy right now approach. Um, it doesn't have to be that way.

A funnel is simply a way that you can make money while you're sleeping. Tru.

[00:06:15] Jeffrey: Mm-hmm

[00:06:16] Katie: Um, you know, you, you can make it while you're working too. Right. But it's a system set up so that you don't have to worry about all of these pieces. And when I think about before. Not just before I met Jeffrey, but when I was truly like, I don't, I can't hire for anything and I don't know what I'm doing.

And I was still a school teacher. Um, and if people, if I did a talk, I would pass out a paper on a clipboard and said, do you want my free gift? And then I would go back to the office and I would hand type every single email of somebody that wanted the free gift.

[00:06:52] Jeffrey: Gosh,

[00:06:52] Katie: went to.

[00:06:53] Jeffrey: old are you again? What did you have a typewriter? Was that

[00:06:55] Katie: I know this, this wasn't during dialup internet days, but it felt like it.

And then I thought that I had to go to my, um, Landing page to enter in the name and email. I didn't realize I could just go into the back end of my email marketing system and enter them as a contact and add a tag. And so my email marketing system thought everybody lived in Denver, Colorado, because that was the IP address that opted in under, you know, 25 30 names in a day.

Um, yeah. So anyway, so we are here to just help you learn a funnel system that can feel fun and feminine. And not pushy, but instead attractive. And we just wanna share what that looks like and why that's possible for you without losing the value that you're holding onto as a business owner who wants to do things differently.

[00:07:49] Jeffrey: Yeah. And, and here, let's start this out and flip these kind of scripts on their head. And fir first of all, if you identify with this and you're kind of thinking, yeah, I don't, I don't like funnels. They don't feel right to me. I, I want to challenge you to flip that script. Because I'll tell you, I'll be the first to tell you

a funnel is actually really handy and it helps your business. It helps alleviate a lot of stress in your business. So here's why you actually want one. And the number one reason we're gonna cover here is clarity.

[00:08:33] Katie: You.

[00:08:34] Jeffrey: And it's clarity, not only clarity about your own marketing and your own system, but also clarity from the perspective of your buyers, when you can map out and construct a clear funnel.

And the key here is map out, and we're gonna dive into this, but when you can construct a buyer's journey, AKA marketing, then not only are you clear on the journey, but the journey is clear to your buyers, right? And there's nothing out of left field. The messaging is, you know, uh, there's continuity in, in the messaging.

So here's, here's one of the things I want to talk about today, and that is a funnel mapping. Software platform activity or whatever you wanna call it, but the idea of mapping out your entire funnel or two or three, right. We might have multiple in our business, but there's this action, this homework I want you to think about that is.

Sketching it out using a software to map it out, what, whatever you can do, but this idea of mapping out your journey. And, and here's why, first of all, figuring out the map opens up questions you didn't know to ask. Right. When you can start connecting these dots and you're actively drawing lines, like from this email to this landing page, and then from this landing page to this, thank you page.

And then from this, thank you. Right. You're, you're kind of doing this and you're thinking through the entire journey, you're coming up with these questions. Like, can my software do that? Right? And, and, and what software. Handles which part of the funnel, right? There's there's emails. So do I have an email software?

Okay. There's landing pages. There's opt-in forms, there's triggers and tagging and maybe even automations. Right? Can my software even do that? Right. You may not have known to ask these questions until you started mapping this out, right. Will one software talk to the other software. Sometimes they have a, um, you might have a, a WordPress website and an active campaign form.

Like, can, can you put those two together? How does that even work? Right? This is where you start bringing in your team, your tech advisors, whatever it is, but you didn't know to ask them until you started mapping this out, right. Do you even have all the pieces when you start mapping out this, this journey from, from hello to let's get married, you know, do you have all these pieces, email marketing, advertising, landing pages opt-in forms, tagging triggers, automations checkout form like checkout forms, product cart systems, payment gateways.

You know, if, if you're kind of getting overwhelmed with me

[00:11:49] Katie: I'm like, uh, okay. Let's push the pause button

[00:11:54] Jeffrey: right. I could go on. I could go on.

[00:11:57] Katie: and, and he will . Um, but I, um, to, to bring it back down to earth here, if you are overwhelmed by all that , um, it it's truly. Sometimes people come up with this story in their head where they're like, oh, I'm not, I'm not ready for a funnel yet. Or, you know, I, when you're selecting your software, you're like, oh, tags and triggers.

I don't even know what any of that means. So I don't care. And I don't blame you for having that. I, I said the same thing, I'm sure. But at one point you will care. And so when it comes to thinking through your funnel, and if somebody like, you know, there's a way that you could actually do this with us, we'll tell you about a little bit later, but when we're saying, okay, so then when this happens, ideally you want your system to tag or segment, right?

Let's give a quick example when someone is in your funnel and then they, you launch and you say cart open. Buy my thing. And they buy your thing on day one. Woohoo. Then there has to be something in your system that removes them from the buy my thing, sales emails, because they already bought it.

[00:13:12] Jeffrey: Right.

[00:13:12] Katie: how embarrassing is that for you to be sending sales emails to a new client, new customer?

Right. So now they're getting maybe new customer emails and sales emails, and it's very confusing and really frankly, off putting. So that's where that tagging and segmentation matters. So you may be saying, oh, it doesn't matter. But now I just gave you a very clear example of why it does. So. It's really kind of stepping up and understanding what those mean.

Even if you don't know how to do it yourself. That's okay. But truly try to understand the language like these vocabulary words and, and why they're in place or why they're important. If you don't understand, ask somebody, why would I care about that? You know, tell me as if I'm two years old, because I don't, I don't understand it.

Don't be afraid to say that, but don't make decisions. Misunderstanding, right. Or just a lack of knowledge, um, because. If you're gonna do this system of funnels, which we recommend you do. And, you know, I know a lot of people that are listening are already in the online space. And so if that's where you're choosing to be, and namely after COVID 19 or people still in it, most people are online.

that's, that's where we are. Right. So might as well join the. Concept of funnels. And also now hopefully with the understanding that you don't have to do that kind of bro marketing, but like yeah, you want some funnels in place. Right. And, and even thinking of a simple funnel, which is just, Hey, I have a free gift.

How do I get it into the, the hands of people? Right. That's a funnel. It's thinking through what, in what way are you going to be able to get them the registration page, the, um, opt-in page for your free gift? Are you gonna run Facebook? And this is how it works. When you have a session with Jeffrey and me, we ask these questions.

Okay. So you've got a, a registration or a opt-in page. How will people see it? Are you gonna run ads? And we hear, oh, good. I could run ads. Okay, great. Do you wanna run ads on Google, LinkedIn, Facebook? You know, we have that conversation and then, oh, do you have an email list? Great. Let's send it to your email list.

Well, they're already on it, so that's not as effective, but still it's nice to give the current subscribers a free gift. Um, right. But just thinking through. A lot of people just say, I've got a new free gift. Yes. And they picture a thousand new leads without actually the mechanism to get the thousand new leads.

So these are the conversations that, that we, we help people through. So that's, you know, do I even have all these pieces together and Jeffrey listed all the pieces of any funnel you could ever need? If that overwhelmed, you just think of something as simple as I have a free gift, I'd like to get it in the hands so that I could get some new leads in my email marketing system.

How do I do that? Right. We could just simply start there.

[00:16:15] Jeffrey: And, and if, if, uh, if you're sending. Notices or whatever. And somebody says, I would like your free gift. And you're like, kind of manually typing back and then attaching an email, attaching a PDF to an email and sending it off. Then you actually don't have a funnel. right. And, and, and that's way more work than anyone should be doing as an entrepreneur.

[00:16:38] Katie: It's true. Yep. And I did that. I did that for, for a while.

[00:16:45] Jeffrey: he never

[00:16:46] Katie: and, and you know what it worked, right? So there's no, there's no shame here, but it's like when you sit there and go, geez, I really wish there was a system for me to not have to do this manually. We're here to say there is,

[00:17:01] Jeffrey: and it's called a funnel.

[00:17:02] Katie: and we'll help you and we'll help you. Okay. Go

[00:17:05] Jeffrey: and I wanna, I wanna address you. You mentioned that, you know, it, it doesn't have to, just to go back to this. It doesn't have to be sleazy funnels really are what you make of it. And. The, the point of a funnel is actually to deepen the relationship. And the, the concept of this is that they said yes to a lead magnet or some, some something of yours, a registration, they said, yes, I wanna be in your world.

Well, now it's up to you to nurture that relationship. And a funnel can help you do that. And, and that's really what it's about. It's about nurturing the relationship they just said yes to, and, and we'll dive into this more, but, so, so one of the questions I get all the time is, well, how do I keep track of it all?

Like I just listed off a ton of different things, right? Which that that's kind of a large funnel. but in any case, how do you keep track of it? All right. And that's kind of where we come back to this mapping concept. When you map it out, you start drawing the little things, drawing the lines and the icons.

If you will, you start to have a clear itemized checklist of all of the pieces. Right. If in your map, you drew emails that lead to pages that leads to, uh, thank you. Pages that leads to tagging and more emails and things like that. Boom, all of those little icons are things to build now, you know, and now you've got an itemized checklist of how to do it.

Now there's obviously some strategies. Behind how to ha create those emails, how to nurture them and, and all of that kind of stuff. And there's deeper. You can dive deeper into it. There's always more layers, but at least you're coming up with clear itemized checklist. Right?

[00:19:19] Katie: So let's, let's break it down. Since we're the launch squad. We have a lot to do with actually launching and, um, in a perfect world. If somebody were to be in your funnel from beginning to end for a launch, it might look like something like this. You've got a free gift. That free gift is gonna have a landing page.

And a thank you page that thank you. Page is gonna invite them to your free event coming up. So then we need a landing page and a thank you page for the free event. And then the free event is gonna make an offer. So therefore we need a sales page and a payment mechanism if you will, for your offer. So those are the three main components of the funnel.

And that's where we start is by asking like, well, what is your free gift and what is your offer? Because we wanna make sure they make sense together. Right. Are they aligned? Just one create demand and desire for the next thing. Right? So those are like the main building blocks. And then for each part where, okay, now you've got a free gift and somebody says, heck yeah, I want your free gift.

And they enter their name and email. And the magic of the internet makes them get an email that says, here's your free gift. Well, guess what? You have to write that. And you have to attach the free gift in some way to that email. So that free gift has to get stored somewhere. These are the questions that we're saying you might not think about until you're in a funnel mapping session.

And we say, so then you've gotta deliver the free gift. And that means it has to be stored somewhere. And here's what we recommend you do. And you're like, whoa, okay. I didn't even think of that. Or. I don't have a website. Okay. You can deliver it from Google drive, right? Like there's a way around things and we can make recommendations for that.

But that's the clear itemized checklist that you get is based on these three major parts of this example of a launch funnel and what are the moving pieces? The automations integrations, tags, if you will, that's AKA Jeffrey tasks. And then Katie is asking you about emails and sequences and ways for you, as Jeffrey said, to keep them nurtured throughout your buyer journey.

So when they download your free gift, they're already inspired to say yes to your next step, which is your event. And even if your event isn't live, you can set up a page with a waiting. Right. You can give another bonus for people that get on the waiting list. You can even talk about, you know, the offer that's coming.

If you want. There's lots of ways that you can do it.

[00:22:05] Jeffrey: Mm-hmm

[00:22:07] Katie: A lot of people will say, well, I'm just gonna get my free gift out first, and then I'm gonna work on the other pieces. And what we're saying is what would it be like to send your free gift out with that call to action already in place so that you're building up a list of leads while you're figuring out these other.

Pieces and getting them written. So that, that to me as a user of this and having Jeffrey, you know, sit with me and, and map out my funnel for the first time before we became the launch squad, I was just like, oh my God. like, let's, let's look at, at all these pieces. And that, you know, I've told the story before I had the wrong free gift at the beginning of my funnel.

And what's funny. Is, I remember I had, um, feedback from somebody and it was rather rude. And so I didn't take it well at the time I was kind of offended by the whole thing, unsolicited feedback from someone who didn't even participate in my launch, but she said to me, something like, you know, There was nothing in your entire launch.

That's that? Wasn't the word launch, but you know, in your entire teaching, there was nothing about overcoming objections. And I remember writing back saying, well, you know, I'm looking through all my marketing and all my bullet points, and there was nothing in the marketing that indicated I was gonna teach you how to overcome objections.

That wasn't the point, the point was learning high ticket sales, um, and, and how to craft a high ticket offer. That was the point of. My that, that launch. But then I realized later, she probably said that because my lead magnet did talk about overcoming objections and for a person that was well versed in the business world, she expected that my lead magnet was gonna be directly related to my offer and it wasn't, and I didn't even understand it.

Right. So E it's like, you can't see through. How does that phrase go? Like you just like, you can't see the frame when you're in the picture sometimes, like you think it all makes sense in your. But when somebody looks at it with you and then asks you some questions, is this aligned, does it create demand and desire?

Is it solving the problem of the next problem? Right. In the buyer journey. If somebody had asked me that ahead of time, I probably would have not made that mistake. So it's really important to have other people looking at your funnel. The decisions that you made and, and talk through them to make sure is this going to ultimately end in someone wanting to buy what you've got because that my friends, as much as you don't wanna be pushy, that is why we have launches with funnels is to get someone to buy what we're offering.

[00:24:55] Jeffrey: News flash

[00:24:56] Katie: yep.

[00:24:57] Jeffrey: spoiler alert.

[00:24:58] Katie: we don't need to be pushy about it, but we do actually need to make an offer if we wanna make any money. So. Um, all that to say, you know, there's just lots of moving parts and you wanna make sure not only that all your parts are there, but that they make sense that there are pieces that fit into the right puzzle.

[00:25:17] Jeffrey: Yes, a and to piggyback on that there's so what we're talking about is how the pieces move to fit together, right? And in the map, we get to see how they fit together. But on two levels, right? One is how they fit together from a strategic journey perspective. Two is how they fit together. From an integrations and software perspective.

Right? So as you're mapping this thing out, you get to see one level. Does it make sense? Does it make sense to the buyer? Does it make sense to you? Is it, is it, is it the right journey is, you know, right. You're, you're looking at the strategy. Also do these talk to each other. Will the, will the opt in form be able to get into the page?

Will that trigger anything? Will it get tagged? Will the, will the lead thing be delivered? Like how, how do they fit together? Right. So that, I think that's such a important point to make is that there's two always, always two layers to everything we're doing. So here's, here's another reason. Powerful reason why you wanna map this out because through this map and through figuring out the entire journey, you are gonna be able to identify your marketing blind spots. And how do we do that with KPIs? And I'm sure you all know what the KPIs is. So, no, I'm just kidding.

[00:27:00] Katie: Ah, I'm like for those of you that are like Katie Collins, KPIs are Jeffrey

[00:27:06] Jeffrey: Key performance indicators. you almost

[00:27:11] Katie: I, I know. I know. And, and I I'm. Yeah. Anyway, that is not a word I, or an acronym. I, I use very often, but anyway, KPIs are important. Go ahead, Jeffrey.

[00:27:22] Jeffrey: so key performance indicators are

[00:27:25] Katie: Like what.

[00:27:26] Jeffrey: yeah, it's a fancy, it's a fancy word for saying. You can collect data from people who buy from people who convert on a landing page, who people who opt in, like how many people landed on your page, how many people bought, you know, and, you know, from, from these things, you get to identify.

Uh, conversion ratios and sales is a, is a good KPI. Leads are a good leads, are a good KPI. Um, you know, things like that. Tho those are just those, those metrics that you get to identify, um, that you need to, that you need to track. Uh, that's all that's saying, but I, I, from this, from the map, basically what you're doing is you are able to.

More easily discern where buyers get lost, right. Where conversions are good on, where they drop off. Um, so one of the things that happens, go

[00:28:30] Katie: And wouldn't, you wanna know that

[00:28:32] Jeffrey: Yes,

[00:28:32] Katie: during your promotional period, instead of at the end of your launch, when you're like, I only got 16 opt-ins I wonder what happened, right? So this allows you, depending on kind of what level you have of this system. It allows you to really track the conversions on a daily basis.

And if you've had 2,500 people land on your page and 13 of them opted in there's something wrong. Wouldn't you wanna know that right away and fix it so that tomorrow's numbers can look drastically different. Right? So that's the, the CEO part of this conversation.

[00:29:09] Jeffrey: Yes, we

[00:29:10] Katie: The owning the numbers.

[00:29:12] Jeffrey: Exactly. And, you know, again, like Katie said, based on the level of software you're using to track these conversions, um, or these KPIs, if you will, we've had people say I I've, you know, I found a form that didn't work because I was able to log in, look at my data. I saw that there was no conversions, but I knew people were going to the page.

What was going on? They just went to the site. They're like, oh, this the form doesn't work. Interesting. Okay. So they fixed it and moved on. Right. So, but they, they wouldn't have known that if they weren't able to look at the data in a real time situation,

[00:29:51] Katie: Yep.

[00:29:52] Jeffrey: we'll call that advanced, advanced level KPIs. Um, here's another example of identifying the blind spots here is basically, um, identifying emails that you forgot.

That you forgot. You have to write, um, when you're mapping this out, you're looking at, you're thinking through the process of when they. Get to this lead magnet or something, let's say it's a PDF or whatever, or, or a video series or whatever it is right. When they get here, what else are they going to need to know?

How can I support them through email at the same time, they're kind of going through this piece of content that I've crafted for them. Right. What else are they gonna need to know? And, and what am I gonna follow up on them on, on this? You. Their journey. And then, uh, what am I gonna tell 'em about who I am?

What am I gonna introduce myself? And then once they know me and they've, they've, you know, understood what I'm all about and they've gotten some value, whatever, what am I gonna lead to next? Right. So again, we're going back to that journey of, uh, of continuity of coherence, right? And, and like, what happens after the purchase?

This is a huge one. This is a huge one. People often will build a funnel and think through a funnel right up into the purchase. And then nothing comes after that. And that's huge because that is where that's your opportunity to really wow. Your new buyer or customer or client or whatever you call 'em.

Right. Post purchase sequence. If you will, is key. That's where they feel most supported. They just spent money with you. Now what happens next? And this is, this is a, a huge missed opportunity for a lot of people where they don't map it out. They don't create the supportive processes and it ends up being a receipt.

Right. The first, the next thing they see is a receipt and that's it.

[00:32:16] Katie: Yeah, like we'll be in touch. Thanks for your thousands of dollars. We'll be in touch when we have time.

[00:32:23] Jeffrey: right. So that's a huge opportunity for an automated sequence that. Supports the client. It tells them what to do next, what to expect. And if you don't have, and here here's a real key piece for this. If you don't have an automated system for this, it's not gonna happen until you're done launching right.

So it, it just let's play this scenario out. You're you're in the middle of launch, let's say you're doing some sort of five day or two day, three day live event, right? You're you're doing your thing. You're teaching, you're engaging. Uh, and, and while you're doing this on day two or three or whatever, somebody actually buys you, you made your pitch.

Somebody actually buys well, you're, you're actually not there at the end of. um, at the end of that funnel at the, at the other side of that purchase, you're not there. You're over here going live. You're over here, engaging with, um, with the group again. Right? So, so you need a system there that takes over for you, right?

That's the whole point. And, and to go back to the. Of why this isn't sleazy because you're there to support people. You're there to create a soft, welcoming, nurturing environment for these new people that are coming into your world saying, teach me more, teach me more. Right. And with an automated system, you can do that.

But if you don't have an automated system there, then they're not going to hear from you until you're done with your launch. Right until you can have time to pull back and say, oh my gosh, how many sales did I make? Oh my gosh. Awesome. I made all this money and look all these new people. Let's welcome them.

Oh my gosh. I'm you're playing ketchup at that point.

[00:34:15] Katie: and not only that, but, oh my gosh. Look at all these emails in my inbox with a thousand questions, because I didn't think through this, the point of sale,

[00:34:26] Jeffrey: Yeah.

[00:34:26] Katie: and now you have to answer the same questions over and over. Like, just think of the man hours that, that takes,

[00:34:32] Jeffrey: Yeah, where do I log

[00:34:34] Katie: set set up ahead of time.

Yeah. Is, is key. So, um, I want, yeah, like let's let's I don't, we could go on and on and I don't wanna go on and on, but I wanna let you know how you can get support with this, if you need it and just kind of share some takeaways for those of you that have been resisting funnels or not taking them very seriously. Or let me take that back.

Not taking yourself and your business seriously enough to think that you need.

[00:35:06] Jeffrey: mm-hmm

[00:35:07] Katie: Because you do, um, and just take the fear out of funnels and we're here to put the fun back in funnels, cuz we are that cheesy

[00:35:17] Jeffrey: there's no, there's, we're like a sure curator board, right? We're there's no shortage of cheese here. So , let's, let's wrap this up and here's what I want you to walk away with. Um, basically mapping out the entire journey, AKA the funnel. It's basically a way to reduce the overwhelm by providing a clear itemized to-do list for you or your team, um, of all the moving parts, right?

You get understanding of all the tech and all the strategy and all that. Right. Also, if you understand the journey, it's much easier to understand the key performance indicators you need to look for. In the journey, right? So you have the metrics, you understand where to look, to get the answers you want, and this reduces your marketing blind spots.

You're gonna get catch the people who are falling out. You're gonna get catch the pages or opt-in forms that aren't converting and you get to address 'em right. But you don't know those until you know where to look. And when you get a bird's eye view of the buyer's journey, Your entire marketing message will become more clear and Mo more coherent cohesive, which will reduce drop offs and improve conversions. And all of this can be wrapped in a very nurturing, loving, and open non bro marketing way. That's the whole point and, and we're, we're building relationships.

[00:37:13] Katie: So here's the thing. The fall is one of the most popular times to launch. Um, I don't know why that is, but I'm gonna make up a story in my head about it. I think that there's this, like back to school. For everyone and you know, it's kind of like, okay, we had fun for the summer. Um, it may be, you know, okay, now the house is, is empty again, cuz the kids are back to school.

But even if you don't have kids, it's kind of like summer seems to be this fun time. And then fall is like, let's get back to work and see what we can create for the last couple of quarters. So Jeffrey and I wanted to let you know about our, what we're calling the fun Alytics fall Fren. Um, and we are, we made space in our calendar to have six of these sessions and only six.

Um, you would have a 90 minute session with Jeffrey and me, and we will take a look at the cohesiveness of your launch idea. Let me make it clear. You don't have to have launched already, and you don't have to even have a full launch in your, in your brain. All you need is the desire to launch. And we'll show you what it would look like.

And we'll ask you some of these questions to which you're going to say. Wow, good question. I haven't thought of that, which is the best part, right? So, um, you'll get a recording of the session and you'll get a visual representation using this fun alytic software. You don't know how to, you don't have to know how to use it.

You don't have to have your own account. It's all created by Jeffrey. AKA my tech guy everyone's tech guy. Um, so you just show up and answer some questions and we give you that visual representation of your funnel. Um, a very clear list of to-dos. Right. And then the exact words to ask for of your team. So if you're like a lot of people you're looking for a multi-talented VA for probably not a lot of money, if you're like a lot of people, like I want a VA who can do a gazillion things for $5 an hour.

Um, we don't, we don't recommend that. But if you do have a VA, that's doing a lot of this stuff for you, they're only going to do what you ask.

[00:39:29] Jeffrey: Mm-hmm

[00:39:30] Katie: If you don't know what to ask for, you're gonna have these blind spots that Jeffrey was talking about. And so this creates a clear plan for you to be able to ask, have a checklist, know exactly what needs to get done and will even help you understand the timing, how much time you need to get these things done.

Um, and we'll give you feedback on your offer the price point. Whether or not your lead magnet is, is a good idea for the offer itself, all of those things. So you're getting a tech advisor, a business strategist launch professionals looking at and helping you plan your next launch. So you can ran out the year with a profitable event. So if

[00:40:13] Jeffrey: get some clarity on the whole.

[00:40:15] Katie: Yep. Yep. Uh, so if you're interested in that, you just head over to our website, the launch squad, lab.com/funnel map, all one word. And we'll put that in the show notes as well, but we only have room for six of them. So if you're interested, go ahead and click on that link and check it out and book a session.

[00:40:35] Jeffrey: this is huge. All right, guys, I hope this was helpful. I wanna thank you for joining us and if you like this, Please give us a review. We would love to hear from you hit that five stars and you can get the show notes, the link to the funnel map and everything all at the launch squad, lab.com/episode 83.

And that link again is the launch squad, lab.com/funnel map for your live two on one funnel mapping session. All right, we'll see you guys next.

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About the Show

The Lighten Your Launch Podcast is for Coaches and Course Creators who want a lighter online launch experience. Maybe you’ve done a few launches already, and feel exhausted just thinking about it! Or, it’s been one of your goals, but you don’t know where to start.

Tune in to learn from our team of experts, The Launch Squad, who aren’t afraid to dig into all aspects of launching: sales, strategy, technology, mindset, funnels, and even a bit of woo to get you through the toughest times. Let’s put a stop to perfectionism and procrastination, and finally take your launch from intimidating to money-making!