The key to consistent, sustainable income is

Crafting an Irresistible Offer

That Sells

A course for coaches and online experts to dial in your offer, raise your rates, gain visibility, and create high-touch VIP programs and services that sell

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You’ve put so much time into creating programs and services that people should be jumping for! You’ve poured your heart into thinking of everything your clients need to succeed, and building it. But even after you exhaust yourself creating ads, hosting webinars, and offering free calls, all you hear are…


You wonder if you’re just not reaching the right people. We say: Don’t blame your buyers!

Blame your message.

If your messaging lacks clarity and relevance, the strongest launch plan in the world can’t help you.

That’s what this program does: Teaches you everything you need to know to craft offers (with clear, relevant, irresistible messaging) that your ideal clients will love.

4 Things That Most Offers Get Wrong:

  • You create them based on what you think your ideal clients want, not what they really want
  • You guess at their desired outcomes (and you’re so sure you’re right!)
  • You write your messaging from ‘their’ perspective, but really, it’s your voice that’s coming through
  • You focus on the details of what they get instead of the transformation they really crave

The worst part about these 4 Offer Fails is you don’t know you’ve committed them until your offer… fails. That is your first clue that you’re doing something wrong.

And by then, it’s too late. You’re losing money.

Even worse: You’re losing enthusiasm, maybe even hope!

You start to wonder if you should just scrap the whole thing and go back to working in someone else’s office.

We don’t want you to get to that point!

Here’s the hard truth:

Your bank account won’t ever match your desire until your offer matches their desire.

Nothing gets better until your offer gets better. So let’s make that offer better.

The answer is not another tool or strategy — the answer lies in the foundations.

You’re not starting over from scratch. You’re starting over from experience.

We’re not here to sell you a “secret sauce” recipe for instant success (just add dollars).

We want you to succeed. Are you ready to hear what it takes?

It starts with market research. We’ll show you how to ask the right questions to the right people so they tell you exactly what they want, with the exact words you need to sell it. It’s like being given a BAG OF GOLD when you do it right (but so few people do!).

From there, we teach you how to use that information to build your offer and test its market fit, so you know whether or not you have a winner before you heavily invest in it.

Then, with client language fresh in your mind, we’ll teach you how to turn it into messaging that ignites sales. Your ideal clients will hear your message and feel like you’re living INSIDE THEIR HEADS. Because you are.

But wait!

There’s more to it

If crafting an irresistible offer were as simple as asking the people what they want and building it, everyone would be doing it.

There are more pieces to the puzzle, like…

  • How to build your audience so your offer has a place to land
  • How to build free gifts that actually convert to sales
  • How to lay the foundations for warm leads while you’re building your awesome offer
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Hi, we’re Katie, Jeffrey and Aleyah from The Launch Squad, and we crafted this offer after talking with so many of YOU who told us you were tired of:

  • Wasting precious resources on offers that don’t yield steady income, enthusiastic clients, or the satisfaction of making an impact (isn’t that why you started your biz in the first place?)
  • Spending money on Facebook ads and spending hours creating Instagram reels… for a handful of ‘likes’
  • Recording webinars that feel like you’re shouting into the void
  • Offering really great free stuff, but hardly anyone signed up
  • Email funnel scripts that get no response
  • Sales calls with potential clients that end in “no”
  • Working way too hard for so little return — you need this to WORK!

It’s time to craft an irresistible offer that will turn your inconsistent business into a cash flow machine.

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When I reached out to Katie for coaching, I was super frustrated. I’d worked with so many coaches in the past but still, I wasn’t consistently reaching my business goals.

What I found most valuable in the Irresistible Offer program is how the information is broken down so I can easily understand why I am doing what I am doing so I can apply it.

My big aha was when I realized that I was lacking clarity and follow-through in some major areas. It was like the clouds had parted and the money was well within reach!

As a result of working with Katie I got the clarity, focus, and practical steps needed to sell my highest priced offer! Katie’s ability to help me with the small details and big pivots has changed the game for my business and for me.

Self-Mastery Coach for Women Entrepreneurs and Leaders

So, what makes an offer IRRESISTIBLE?

  • It attracts the right clients so you can truly make an impact without weeding through the nay-sayers
  • It’s completely clear so your buyer is never left trying to figure out what they get (their transformation)
  • It’s conveyed in their language, so they know you’re talking directly to them
  • It gets them excited for change by envisioning the transformation they’re about to get
  • It’s dependable so that you’ll have consistent, reliable, and scalable income

It’s a win-win: They get what they want, and you get what you want.

Our signature “Offer Foundation Framework” shows you the 6 most important steps to designing an irresistible offer that actually sells!

[Hint: When you figure out exactly what your ideal client actually wants and then deliver that transformation through your program… You’re golden. Clients become raving fans who refer you over and over — making client attraction easy and fun!]

When you get this, you can actually help people.

And here’s the opportunity to substantially increase your income:

Part of our process is to dig deep into the problems of your ideal clients. Because what often happens is that you offer services or programs that only solve the surface pains they’re aware of.
But if you want to make more money in your business, you need to solve a bigger problem. And charge accordingly.

Instead of hustling for pennies, why not create HUGE transformation for higher-paying clients who are ready and willing to actually do the work?

The truth is, selling a premium program is not any more difficult than selling a “budget” program.

This is really, really powerful.

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I worked with Katie both one-to-one and inside the Craft an Irresistible Offer that Sells program. A big shift for me was learning how to stop talking about the nitty gritty of the program, and instead focus on the results my clients can get. I finally got clear on who I wanted to impact, and focused my messaging and program design solely on those women. One unique piece I appreciate about working with Katie is that she brings in both the mindset piece, and the strategy piece. You need both.

I also appreciated her tenacity that got me to dig in and do the things that I was resisting. Because of that, I now have a team including a digital marketer and a bookkeeper, and I’m excited to say I have finally created consistent income in my business! No more worrying week after week whether or not I can pay the next bill that’s due.


INSIDE THE Craft an Irresistible Offer that Sells PROGRAM, YOU’LL LEARN HOW TO:

Get inside the mind of your ideal client so you can offer them exactly what they want… and they can’t wait to pay you for it!

Make $10k+ months your norm (instead of your goal)

Write copy that builds an audience of eager and engaged buyers

Stand out as an authority, making it crystal clear who you serve, how you help, and how to build that connection (Can you say “FREE LEADS?”)

Eliminate the “crickets” and have a waitlist of potential buyers instead

Here’s the Lowdown:

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We believe that the greater the support, the greater the transformation. Which is why we’ve built so much support into this program.



“…I think this is fabulous! It’s a lot to learn and, overall, I have a much better understanding of all the ‘moving parts’ than I had before. I’ve always just been flying by the seat of my pants trying to get bits and pieces done. This really made me see the whole picture.”


Module 1

Your $10K Month: The Game Plan

(Plan your $10K+ launch)
Get clear on your vision, and draft a game plan that aligns with your values, core beliefs, and desired business model.

  • My Business Past Present Future Meditation

  • An Overview of Your Vision / Goals

  • Money & Success Mindset

  • Goal Setting

  • Your Future Vision

Module 2

Building the Structure

(Boost your reach)
Expand your visibility and grow your audience so when you make your offer, your ideal clients are there to receive it.

  • Grounding Meditation
  • Visibility Overview
  • Visibility
  • Positioning
  • Tools for Success Part 1
  • Tools for Success Part 2

Module 3

Ideal Client Research

([re]Discover your peeps/people)
Before you can create that perfect offer, you need to discover what you don’t yet know about your perfect buyer.

  • Meet Your Avatar Meditation
  • Your Ideal Client Persona

  • Choosing Market Research Questions

  • The Interview Process
  • Compiling the Data
  • Check Out Your Competition

Module 4

Mapping out the Offer

(Get crafty with your offer)
Approach your offer from the perspective of the problem, solution and transformation your ideal client is looking for. Make your offer irresistible with no-brainer pricing & bonuses!

  • Your Ripple Effect is Real
  • An Overview of What’s Included In Your Offer
  • Your Promise
  • The Pricing
  • What’s included?
  • Bonuses & Bundles
  • Creating Your Lead Magnet

Module 5

Putting it All Together

(Create the master plan)
With your offer laid out, it’s time to get it out there! Choose the launch strategy that works for you, and map out your 90-day success plan.

  • Attraction Meditation
  • Putting It All Together (An Overview)
  • Content Marketing & Messaging
  • Launch Strategies
  • Planning the Funnel

Module 6

Get Ready to Sell it!

(Generate your $10k+)
With your increased reach, craftier offer, and savvy messaging it’s time to launch your business baby to the world!

  • Voice Meditation
  • Copywriting Overview: why you need to be good at doing this
  • Sales Page Elements
  • Lucrative Launch Copy
  • Confidently Sell It

Your success is our mission, so we’re also including:

  • A personal, 1:1 call with Katie to help jump start your success with this program

  • A 5-part mini-course: Close with Confidence, teaching you how to get the sale on the call

  • Swipe files and methods to ensure you’re building the right audience who’s ready to buy
  • Think & Grow Rich book club: 10 recorded sessions helping you navigate the book and stay on track with your money mindset throughout this course

  • Q&A access to us in our private Facebook Group (just use #Offer)

  • Built-in time for you to implement each part of the 6-step foundation framework, making the follow-through easy and the feeling of accomplishment even more satisfying

Guest Expert trainings, like…

  • 10x your impact and income with webinars with DeKesha Williams
  • Unbore your email sequence with Dani Page
  • Money Miracles with Nikki Gangemi
  • Welcome Email Sequence Workshop with Dani Paige


“Working with Jeffrey has been such a pleasure. He has a friendly and laid back character that puts my worries at ease. He knows the in’s and out’s of his craft and offers incredible value for the work provided. I highly recommend this team.”


Laura Reoch

Let’s cut to the chase…

The last thing you need right now is another frickin’ course that wastes your time… Or ends up collecting dust on your digital bookcase.

You don’t need someone teaching you yet another fancy client attraction strategy. Because let’s face it… It doesn’t matter how many more people you attract. If you offer the wrong thing, they’re still not going to buy it.

You need more than networking and connection, and you need more than ideas and strategies.

You need a proven framework for your offer. One that will have your ideal clients whipping out their credit cards to buy on-the-spot!

You need to Craft an Irresistible Offer that Sells.

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Payment plan available

This program is based on rolling enrollment, you can start at any time.

Vanessa T


“Katie has been working with my husband and me for a few years with our business.

She’s helped me become more confident in my sales skills in ways that feel authentic, and we now have excellent conversion rates.

She can see our potential and appropriately pushes our boundaries when they need to be upleveled and expanded.

If you would like to reach the people you need to, and have excellent accountability and loving support to grow your business to where it needs to go, hire Katie immediately. You will be very grateful for this decision in your business and in your life.”


This program is for you if:

  • You are a coach who isn’t earning the consistent income you desire, and you’re ready to transform your business this year…
  • You know you have a course that can help people, but you’re fuzzy on how to present it in an irresistible way
  • You’re committed and willing to take ownership of your future
  • You’re ready to step up, roll up your sleeves, and do some work
  • You take responsibility for taking action and getting things done
  • You thrive in an environment with full support, high quality resources and mentors who are just as committed as you to make this happen… this year!
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Your No-Risk, Money-Back Guarantee
We know that investing in your business can be a big decision. We’re also fully confident that the VALUE this program will bring to your business far outweighs the price of the program.

However, we get that it may still feel daunting to spend your hard-earned cash before you see the inside of the program. For that reason, we offer a 14-day no-risk refund policy.

Join Craft an Irresistible Offer that Sells today, and if after 14 days (from date of purchase) you don’t feel you’ve received value from the program, just email [email protected]. Show our team you’ve completed all the assignments up to that point, and that you’ve been present during office hours, and we’ll give you your money back.

Got questions?

We’ve got answers


“It’s always great to work with Katie. She helped me look at the current opportunities I have for marketing my business through speaking gigs and how I can better leverage those opportunities to make them more profitable.

Patrice P

She shared some creative ideas about how I can meet my audience “where they are” and prepare them for working with me in a bigger package. She even mapped out the steps for me to take and gave me ideas about here to get the resources I need to complete this product. I left with renewed enthusiasm and excitement about my work and a solid marketing plan for the new year. Working with Katie is not only enjoyable and fun but always gives me clarity, action steps and strategies to get the results I’m looking for. If you’re looking for a solid business strategy I highly recommend this course!”



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Katie Collins
Sales Superhero
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Jeffrey Samorano
Funnel Master
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Aleyah Swan
Energy Maven
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Allison Miles
Launch Liaison
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Dani Paige
Copy Maestro
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Laura Patricelli
Design Alchemist

Hey, We’re The Launch Squad

After decades in the launch space, we’ve seen every wasted dollar and wasted hour –

Along with every overwhelmed, under-rewarded, heart-centered entrepreneur out there…

Who’s either launched and failed.


Failed to ever launch.

All because, to no fault of their own, they weren’t guided from START to FINISH with the right tools, tech, team, strategy, mindset, organization, or accountability –

To ever give themselves the shot at success they deserved.

That’s why, over here at The Launch Squad, we’re all bursting with excitement to guide you through the Craft An Irresistible Offer That Sells course. We’re giving you the foundation you need, the mentorship you can trust, and all the tools required to bring in more cash flow to your biz.