Jeffrey: Welcome to the light in your launch podcast today, we're talking about the fact that your website doesn't actually make you money and what actually does. So stay tuned.

Announcer: Hey, we're in the Launch Squad and this is the Light Your Launch podcast. We teach coaches and course creators how to lighten their launches. We're bringing you all of the tips and strategies to take your launch from intimidating to money-making. In this podcast, we talk about everything; the sales, strategy, mindset, technical and spiritual aspects of running your best launch ever. So if you're feeling overwhelmed and unsure of the next right step, we're here to bring clarity, confidence, and excitement into your next launch. This is the Light Your Launch podcast.

Jeffrey: Welcome back to the show. I'm Jeffrey, [inaudible] the funnel master of the group here. And I'm back again with Katie Collins. Today. We want to talk about the fact that your website does not make you money. Now. I know you probably think I'm wrong and I'm not, but

Katie: I'm like Jeffrey, whatever do you mean? Uh, but it, it is, it's such an important topic and you are the man to talk about it since you built so many websites.

Jeffrey: So, so many, I think I'm over 400 now.

Katie: Wow. Yeah. So what do you mean? Cause everyone feels like they need a website and some point you need one, but I am definitely of the school of thought that the website's not number one. Um, in fact, I feel like it's a waste of money until they really know their messaging and their ideal client. Uh, otherwise they're just going to want to redo it, but tell me, tell me more, like, what were you seeing over and over again in the 400 or more websites that you designed?

Jeffrey: Well, yeah, so starting out, uh, that that's really the perception that customers and clients came to me with is I've got this product, I've got this service, or, you know, I want to start a business. I need a website. And, uh, you know, in the beginning stages of my business and the business I built in the Bay area, um, we, we didn't offer like a marketing package or a marketing service. So we, we built, we literally just built websites and it, after a while, we kind of, you know, decided to say, Hey, let's check in on some of those clients that, that we had built websites for. How's their business doing? You know, what are they doing right now? And lo and behold, none of them, and maybe a few, maybe a few actually took their, you know, took, took the initiative and, and, and did some marketing. But a lot of them just sat on it. And we realized because it was their assumption that if I build it, they will come. And that, that just doesn't work.

Katie: It doesn't work for the online world.

Jeffrey: Now what you do need, what does work? And this is the missing component is marketing. You've got to tell people about it. You've got to get that TLC, that traffic leads and conversions. Um, and, uh, since we are the launch squad, we do specialize in launching. And what is launching, if you don't know what it means to launch it is energy and effort around getting exposure to your offer in a defined period of time. It's not open to everyone. It's not evergreen. And evergreen offer is not a launch, right. We're taking a defined period of time and then increasing our effort, increasing the traffic, increasing the exposure to your offer.

Katie: Yeah, love that. I mean, I think what people don't understand about launching, um, or marketing in general, right, is that, um, we have to have a, we have to have a goal in mind, like a consistent, we know where we're taking people. And so I think when people don't have a strategy behind their marketing, it's like they're throwing spaghetti up to see what sticks. And they don't really know where they're trying to take their people. And like, when we don't have a map, we will never end up there because we don't even know where there is. Right. So that's what frustrates people is. They're like, you know, I've been in business for however long, um, you know, and my sales still aren't where they need to be. So those are the conversations I end up having with people. And partly why you and I joined forces because it was like, I've got strategy, you've got the tech skillset here. You know, we can, we can create magic together, which we do with other people now. Right. And even bigger team. Um, but,

Jeffrey: And it's that customer journey where our expertise is have that overlap. Right. I think that's such a beautiful

Katie: [inaudible], but yeah, it's just that, you know, it was coming down to the fact that they didn't, they just didn't really know how to get the word out there. And you know, when people joined my Facebook group and I'll ask, what's your number one question, when it comes to sales and marketing and it frequently it's, you know how to find the right buyers. And so the solution to finding the right buyers is to create an event and invite the right buyers in. Yes. And we invite in through our copy and, you know, through the messaging that we have in the pre-launch phase, where we're reminding people, what we do and the problems that we help solve and why it's time for them to solve them. So that when we lead into sign up for my thing, like my challenge or my webinar or whatever, they're already, you know, they've been listening to you for about 30 days already about this, and it's a natural next step. And what people skip is that pre-launch phase. And they come out of the Gates. Like I got a challenge, sign up, sign up set. Right. And then it's all about sign up for my challenge. And there's not enough focus on here's the problem you have. That's why you need the solution. My challenge will help you get to the next step. Right?

Jeffrey: Nope. Nobody wants to join a challenge. Let's just say, nobody wants your course. Nobody wants your challenge. Nobody wants your, you know, event. They want what the event challenge webinar masterclass course will deliver.

Katie: Right. Right. The transformation that's waiting for them. Yes. So let's talk a little bit about the different types of, of launches out there. Um, cause there's, you know, there's a handful of, of ones and, you know, I think the, um, Jeff Walker made the product launch formula, um, you know, brought the word launch really to the forefront of people's minds. And that was several years ago at this point. Um, and he's still teaching his thing and then, you know, you've got your webinar gurus and they're teaching their thing. And then you've got your challenge. Five day challenge joined my Facebook group gurus and they're teaching their thing. And now you also have the live launch method coined by Kelly Roach. Um, I believe she was the first coin that, um, and she wrote a book on it and she teaches. And so, you know, she's the kind of guru for that thing. And I think others have hopped on board and are teaching that as well. And so people are often asking, you know, what's the right launch strategy. How can I make, you know, the most money with the least effort

Jeffrey: That question on the internet? How can I turn my phone into an ATM machine?

Katie: Right. Right. And, you know, I was listening to a podcast with Jasmine star and I loved how she said it, you know, there's no right way to launch. It's the way that feels most aligned to you. If you're excellent on video, you might want to check out the live launch method where you get to show up on video powerfully in the group and, and do your thing. And if you're an excellent writer and your content is delivered well over email, then the, the challenge may be the thing for you. Right. But usually with a challenge, there's going to come a masterclass or a webinar of sort, because that's where you generally make the offer. So it's really a combination of those two things.

Jeffrey: And here's the thing like Jeff Walker, you can, if you, if anybody's following him, like he, his story of how he started was nothing but email. He had no videos, no audio, nothing. He just granted that was a while ago. But I mean, you can do a launch any way you want. It's really what feels right to you. And, and I w I will, with that, I will say that, um, video and things like that are, uh, more conducive for establishing a quicker connection with people. So there is that benefit.

Katie: Yeah. Yeah. I think what scared me the most when Jeff Walker came up with that whole thing, and I remember Eben pagan coming out with his and a few other, you know, just like big wigs out there doing their thing when I was very new and green on the scene and they were professionally produced videos. And I was just overwhelmed at that whole fact. Like it, it seemed expensive. It seemed out of my reach. And I just took myself out of the game of thinking that I could use video. Um, and, um, and now, you know, thankfully technology has kind of caught up and the audience, it seems like the market, you know, we talk about market sophistication. It's almost gone backwards when it comes to videos and people prefer the videos that are not perfect. Yeah. They like to see your home and what's behind you. And it's okay if you make a mistake or if you say AHS and ums and rights, which I'm so guilty. Right. Right.

Katie: The queen of right. Um, and not, not that I, not that that's something that I don't want to get better at because of course I do, but it just gave me permission to not try to do it perfectly. And instead to just do it. Amen. And if somebody left my group, because I said right too many times, you know, so be it. Yeah. Right. Right. Yeah. Yeah. So, um, so I really appreciate, I appreciate all the different models and understanding, you know, there's different ways to do even a masterclass. You've got somebody teaching. I remember I had a client, I was helping her with her, um, content of her masterclass. And she was searching for pictures while we were in the meeting together. And she had gotten trained on webinars from someone else. And that person was saying, you know, choosing pictures that don't have to do with your content, but that are attention grabbing.

Katie: So, you know, she's talking about, um, negotiating pay, like getting a new job and negotiating pay. And she's picking pictures of like, you know, yellow baby chicks. And I'm like, I don't get it. What does that have to, right. But like, so that was not my method. I wouldn't have taught that. I like straightforward slides. I'm a teacher, former teacher. I like bullet points. I like the slide to give you information where her mentor had said, the slide should catch attention. And it wasn't about the information. And I, and I feel differently about that. So there's, there's different ways. And it's really about finding what works for you, what's your way. And not only the way that you feel comfortable, but what converts. Yeah. And, and that was something that Jasmine star was saying at the end of the day, she tried all these different models and what converts for her are just simple webinars.

Katie: And that's where she's dialed in and what works for us is different. Um, and so what we teach, you know, our clients inside the, the launch squad agency that our white glove program, um, is this, you know, customized strategy where they're implementing challenge webinar slash masterclass, whatever you want to call it, um, and going live in the group. Um, and there are a few reasons for that, that, that I wanted, I thought it would be important to get into today just to understand like what we found from our own. And, and this is, again, this is what works for me. Um, but also what I've observed as a salesperson for other people's launches. I work for, uh, several seven figure business companies that, you know, have coaching companies, excuse me, um, that are doing this live launch method and I'll do sales for them. And so I'll, I'll see some of the numbers of the, the sheer number of people from Facebook ads that register versus the number from registration that actually get into the Facebook group, which is where the entire event is happening. And we're hovering at about 30% from wretch to Facebook group. So we're leaving behind 70% of the leads we just spent money on to get on Facebook. And they're just sitting on our email list as we keep emailing them, saying, join the group, join the group, join.

Katie: And, and that's okay, that's that business owner's choice. And, you know, and we're, we're working on a strategy in that company to increase the number of people that will join the group. So that's, you know, how she is solving that. Um, but for me, I'm thinking, you know, what I would rather for my business, I decided to serve people in a challenge because that was through email. So anyone that registered was now on my email list, you know, they were on the list for the challenge. And I was at least guaranteed that I would be able to send them the five days of content. And I continuously would invite them to my group, but some people are anti-Facebook completely, or their anti-Facebook groups, or they're just overwhelmed and they don't want another Facebook group. Like it, you know, I think the 2020 kind of made people get very sick of social media and Facebook in particular.

Katie: And they just simply don't want to be there. And I don't want to not allow them to get the content that I think is really going to help them pivot and, you know, get that transformation. Uh, so I like to be able to serve them and also the people that want to be in my group. Um, and you know, now we've replicated this process for the launch squad and we did this entire thing in our light, in your launch Facebook group. If you're not in it, go find us, join us now. Um, and so we replicated this because what we found is the thing about a challenge. And so I want to back up a little bit, because if you haven't done the challenge yet, uh, I think one of the biggest mistakes people make, and I did this myself and thank God somebody stopped me before I developed it too far was, you know, in my very linear teacher mind, I was like, I've got a five-step system.

Katie: So I'll teach them step one on Monday, step two on Tuesday, et cetera. Right. And what I realized was if I could squeeze my five step system into a free five day challenge, what is my program doing? Right, right, right. But on the, uh, uh, long that when someone signs up for a challenge, they expect a transformation at the end of the five days, it's a five day challenge at the end of the five days, you'll have blah, blah, blah. Right. And you can't do so all five steps of my program in five days. Right. And so the advice to me was pull out a single step and break it down into five days and that will give them a win. Right. And then with every win they get, you need to create a new gap. Right. Um, Callan rush used to say, inherent in every solution is a brand new problem.

Katie: Yes. So we need to make that problem clear to them, and then we're inviting them to the masterclass. So, so that's the, the concept of the challenge, um, and, and the masterclass and what you're going to get there. So what do we talk about when we go live? Well, nobody is going to get the transformation of your challenge if they don't do the homework. Right. And they may be triggered or confronted or reaching resistance in some way, obviously because you're teaching them something they haven't yet done. Right. And it could be, I don't have the technology. Like I had that story in my head, Oh, I need a production team. I can't possibly do videos. It could be that it could be, you know, I don't even know how to do this. I don't know how to open my laptop. Um, it's usually not that usually online, um, online entrepreneurs not open their laptop, but, um, you know, or it's, what's your ideal client, you know, tell me your avatar. And they're like, yeah, yeah, yeah. I know it. But it's like, but you haven't written it down. So do you really know, have you really taken the time to actually write it down and turn it in as homework and get feedback on it? And so

Jeffrey: Give yourself something that you're going to reference when you're creating your messaging reference to create your ad copy and yeah, yeah, yeah.

Katie: All the time. Um, and so then we use the live in the Facebook group to go into, you know, here are the questions that tend to come up when we teach this particular lesson. And if you're somebody who's thinking this, or if you're struggling with that, you know, here are our tips. So we're essentially overcoming the objection to doing the homework. Yeah. That's what the live is serving. So between the email challenge content, and then meet us in the group every day, and we're going to help overcome your objections and just make you feel like you belong to a community, we're here to support you. You get to know us better. We get to know you because you actually post the homework. We get to know you and what you do. Um, I ended up sending friend requests to people that are doing the challenge, just cause I like to see how they're promoting themselves online and I'll love what they're doing and show my support there.

Jeffrey: I really, I really think that's the gold of it. That is the, the mutual, beneficial factor of that is that they get to know you, you get to know them, you start building digital relationships with people. And that's, that's really, to me where the magic starts because to help somebody you don't know about you don't know, and you don't care about is difficult to receive help from someone you don't know and don't care about is difficult, but the opposite is true, right? So much more powerful when someone you care about and, you know, delivers a message and it's so much easier to receive it.

Katie: [inaudible] I think the other thing is we are our worst critics. I mean, gosh, if you're, you know, we're, we're like so mean to ourselves. And so to be able to be witnessed in a group and to be able to hear from experts, you know, Hey, you're onto something. This is really good, you know, or good on you for getting it done. You know, we're cheering you on that really helps people. And, you know, we really found in our last launch that we did, um, we just really built an amazing community. And, you know, we, we just did organic marketing, you know, it was a like soft launch if you will. But, um, all the feedback that we got, like every single person, cause I reached out to every single person, um, you know, for connection and see if they have any questions about our offer and all of that, every single person was like, you guys are awesome together.

Katie: You know, we got to bring in the whole squad. We were all commenting on homework. Um, you know, we went live together as a squad at least once, but you know, brought in guests, you know, squad members during those lives that week. And so, um, you know, that was the feedback was people that chose to hire us were like, we love knowing everyone. It's not that someone's going to do my branding and I'm never going to meet them. Like a lot of agencies do right where it's a top down model and we're really this circular model where we're going to sit at the table with you. And, um, and we wanted everyone to meet us ahead of time and to see how, how much fun we have together. This is our Friday afternoon fun club. Welcome to my, you know, group of friends, you know, want to be friends with us.

Katie: Uh, and do you want to make a bunch of money this year? Cause we'll show you how right. Yeah. So, um, so anyway, so that, that really was my, um, deciding factor after having run challenges and running webinars and webinars by themselves or webinars with the challenge, um, and then being a part of teams that did the live launch method because for myself prior to the launch squad, I was like, hell no, do I want to do that by myself? Because I serve on the teams to do it. I'm watching these people have a team of seven doing the social, selling, reaching out, sending direct messages to everybody. I mean, I've got lists of, you know, 200 to 300 people on my own list, let alone the other social sellers and their lists. It's a ton of work. Um, responding to the homework. It's a ton of work.

Katie: What are the ones I support his video. And so we're watching everyone's videos, they're 90 seconds or less, you know, it's a lot of time and effort and attention. And it just to me, felt impossible to do on my own. And it just was not, um, it wasn't a sustainable model for me. And again, like I said, in the beginning, it's about you and your personality and what you want to do. Um, but it all comes down to, you know, it's exhausting, no matter what you do, it is exhausting. So for people that are like, what's the most effective way, you know, how can I work the least amount and make the most amount of money, like wrong question, wrong question. It's how can I make the greatest impact on my audience that can lead them to the desire to buy the next step.

Jeffrey: If you're asking those first questions, you know, do some inner work, you know, go back to the drawing board, do some inner work and really figure out why you're doing what you're doing.

Katie: Yeah. And what you get out of it because would you agree? I was so energized that week, even though I was a little tired and I mean, well, we launched in three weeks. I mean, we just pulled things together. We can do that because we have a team. Yes.

Jeffrey: It's like the power of multiplying yourself and your expertise. That's the beauty of it yet.

Katie: Oh, having a team on your side is like the only way you could launch in that quick amount of time. So it was a lot. Um, but I was so energized and just to have, you know, to be able to like look at people's homework or answer their questions over email, some people are shy to post in a group and I just invited them to email me instead. Um, it just was so energizing. So that's why I do it. You know, I just love, um, helping people, you know, as a sales expert, I'm always like, I just want to help you make more money. I don't care how much money that's up to you. You set your goal, I'll help you get to your goal. Right. It's um, so, but yeah, just it's very energizing. So even though it's, it can be tiring, it's energizing and yeah, I think, um, you know, we could go on and on about this and we decided we'd do another episode coming up next where we'll, we'll break down all the pieces that, that come in a launch. Um, so that if you are considering it, you know, all of the pieces and the ins and outs of what needs to happen.

Jeffrey: And if you're sitting there thinking like, yeah, well, how do I, how do I run a launch? What what's involved? What do I need to create?

Katie: Right, right. Yep. We'll go through, we'll go through all of that, including the technology and the pages and the emails and the emails and the email, But you have to. Right.

Katie: Um, but you know it, and so I guess what we really wanted to really say today is if you've been afraid of launching, because you've heard other people say it was the most exhausting experience ever. I collaborated with somebody a couple of years ago and she said, the mere word launch makes my whole body shutter. And in fact, when I, um, you know, w purchased a program that was supporting that, I emailed her and I'm like, his copy made me think of You, because you said

Katie: Launching was exhausting. And his copy addressed that and said, I'm going to show you how to do it. Step-by-step um, and, and she didn't buy it. You know, she is just like, no, no, no. But in reality, there has to be a way that you're reaching your people in, in a, you know, a sale, so to speak. It's like, this is on sale for this window of time. Get it now. Or you've got to wait four months, six months, or maybe a year before we're opening the doors again. Right.

Jeffrey: And you can consider, you can think of it in a way where you're supporting people toward your offer, instead of just saying, Hey, here's my website. It's live now. Buy it, go, go buy it everybody. Right. Right. Yeah.

Katie: You see that 29 97 offer right there. Hit the buy now button. Yeah. Just do it, everybody just do it. Aren't you ready? Right. It's most people are not going to hit a button and spend thousands of dollars. Right. Without the know, like trust factor. Yes. And that is built through launching and the prelaunch,

Jeffrey: If you're out there wondering, well, how do I get, I've heard this know, like, trust thing, I've heard this now, what does it mean? What does it mean? Like, how do I get people to know, like, and trust me through a launch, through a launch, this is how they're going to get to know you. And then through getting to know you, they'll probably like you, and then when they like you, then they'll trust you and then you put an offer in front of them kind of no-brainer.

Katie: Yeah. I'll tell you what, you know, I've been launching for a couple of years now. Um, and so, you know, I love the iterations, you know, I could tell the story of my first launch. Right. And, um, and it was one of my best ones really. Um, and you know, I get similar results every time, um, percentage wise. Uh, but I think it's that you get better and better. Oh, that's so I was going to say my favorite thing was finally knowing what the heck I'm going to talk about every day. Yes. Like that was so to have like a marketing calendar that had topics that were related and took people on a prelaunch journey. And then I invited them to my thing. And then I had copy, you know, around that. Um, and then, you know, copy for the sales page and all of that, but that there was a journey that I identified planned for wrote content for, and, and keyword planned for and delivery that it, it was not this ambiguous, what should I post today? But it was, Oh yeah, let me open up my spreadsheet. This is my topic. I'm going to post about this. And I'm going to go live about this later in the week.

Jeffrey: And I guarantee we've got a full episode coming up about the customer journey. And that's exactly what you're talking about. There is that intentional journey that you're bringing them into your world with.

Katie: Yeah. And it's like the content journey and then the actual assets journey, which is really where you come in with the funnel mapping. Right. So like in that, that was true. So like my first launch, it was just content. And I had no funnel map. I didn't know what the hell that even was. And when you and I met and we were mapping out, you know, the next time I was going to do it and all of a sudden, it's all on one page and I've got to dues, you know, based on the funnel map and links that we're tracking everything, you know, then that blew me away. So the point being with every time you launch, you add this iteration or this new layer, you know, then, Oh, now I've got time to do a workbook. Whew. Now I've got time. Right? Like the first time I only had a worksheet on day three.

Katie: The second time I had an entire workbook, the third time I had an entire funnel map, the fourth time I got a better sales page, I had better copy. I had better sales. Right. So that I that's, what I want people to understand is that it's not like it gets less exhausting, but just that you're just building on it. And you know, I went live about this earlier in the week. And you had commented on something I'd said, it's like, when you're planning to summit a mountain, you, you actually plan it. Like I live in Colorado, we're talking about 14,000 foot mountains. Right? Calm fourteeners, you're going to climb a fourteener, you know, it could be sunny at the parking lot and snowing, right. Or, or thunder, snow, thunder, enlightening, snow. And so you need different layers. You need snacks, you need the right footwear. Um, and, and you might need to prepare and work your way up to being able to get to that elevation or that level of exercise. So that's what we're submitting in your business. We're summoning the fourteener

Jeffrey: And you can kind of imagine those launches are, you know, like your first launch is like a day hike up the mountain, then come back down. Right. Get acclimated. Now, do it again and go a little further and then do it again. Now you take it backpack and then you, and then you take a tent and then you do an overnighter. Like that's the, that's the kind of project progression. I love the climbing. A mountain is such a good analogy for this.

Katie: Yeah, yeah, yeah. So it's really, um, you know, it's never done, right? It's about, um, you know, people always say you can rinse and repeat and, and there is total truth to that. I've definitely rinsed and repeated, but I've refined. And then I've rinsed and repeated. Yeah.

Jeffrey: And here's the thing, if you're not refining, you're missing a big opportunity, a big opportunity.

Katie: Yeah. And you know, that was the thing. Um, when I was a student teacher and I would have to deliver my, you know, planned lesson, um, and then they would, we had to journal, uh, a reflection of that lesson. And that was part of what I had to turn into my college professor. And that really helps when you're launching, after you go live, you know, do a quick journal, what went well, like, watch it, make yourself, watch it. Sometimes that's very painful for people, but make yourself watch and listen. And where did you lose your train of thought? What, where could it have been tighter take notes on what you said? So that next time you go live, you have an outline of what you want to say. And that has been huge for me to be able to go back and listen to what I said and create, you know, an outline of sorts. Um, you know, and sometimes I surprise myself and I'm like, that was good

Jeffrey: Pause right there. Because for all the folks listening right here that just, just take a, take a beat, rewind this, listen to that advice again, because that is what will transform your business from the rookies to the big leagues. Right. And there's a lot of entrepreneurs out there. A lot of people who are trying this out for the first time and they barely get up the courage to go live or to make videos. And they never look at them again. Yes, never. So I want people to sit with that, that, that advice right there was pure gold. And I guarantee you, 1% of people listening to write down right now, it's going to go do that.

Katie: Yeah. I started that habit early on, um, to relisten, to every single live I did. And it helped calm my nerves so much because it would play back and I'm like, all right. That, cause sometimes you feel like out of your body, right? Like when you're presenting you're, you're not quite grounded and you might be a little out of your body and you kind of forget what the heck you just said. I know that happened. Like if I had to walk on stage and do something in college, you know, I remember I sang, um, in the, in the corral and I had a, um, solo one time and I got on stage and I had never had stage fright before. Cause I don't think I'd ever sung a solo. Um, you know, after I was eight years old and my whole body started trembling and I, I barely got to sing my solo and get off.

Katie: And like, I can't remember any of it. Right. I just, it was an out of body experience and people were like, Oh, you did a great job. And then I wouldn't take it in. And I was like, Oh, they're just saying that to be nice. Right. So it's so valuable to rewatch. And re-listen to something that you said, because you might've said something like a golden nugget that you're like, I'm going to take that and run with it. That was good. Right. Cause when you're in flow, you may have, you may think you're out of your body, but actually you're just in flow. And you're not trying to remember what to say. You're in the flow of saying what's meant to be said. And then if you're willing to download that and upload it to temi.com and get yourself to transcript. Now you've got a blog post. You've got social media content, you know, you've got an email to write, you can repurpose that a million ways. And it just takes that decision to listen to it and to give yourself kudos. Right. It's not critique it's what did I do? Well, and take that and move it and, and let the critique go. Oh, I say, write too many times. Okay. Okay. I'll work on that. Right.

Jeffrey: But what did you do? Right. But what did you do? Right, right. Yeah. There's that, that, that to me is, is so huge. I hope people didn't just kind of breeze over that and I hope they took that in. Um, cause that is, that is so big. That is so big. It's hard. It is hard. I will take, I'll tell you, it's hard to watch yourself speaking. It's it's difficult the first few times may the first several times, but there's gold. There's pure golden.

Katie: Yep. And it's really fun to watch your videos a year later and you see, Oh, like I got my lighting sorted. I got my audio sorted. I got my background sorted and my content, you know, now I know my content in my bones, you know where I remember a couple of years ago I would want a script. Even if somebody was interviewing me for a podcast, I would, I would print out the questions and I'd prepare ahead of time. But I was going to say, and now I'm like, I could literally be asleep and have this conversation. I've said it so many times and it, and it feels so comfortable. And I want everyone to feel that because that you just get rid of your jitters and you're like, I know this, I'm an expert at this. You've put in your 10,000 hours for sure.

Katie: I have. Yeah. So have you, so have you, yeah. So speaking to the 10,000 hours, we're going to share in the next episode, 10,000 hours. But yeah. It felt like it, but what it takes to do the lunch, we're just all the, all the pieces you need in place, what you have to have done before you can even say, Hey, I'm having a thing, come join it. Right. And then what, what you need to be working on in the background, such as the sales page. Um, and you know, my number one, always our, as a launch squad and, and as Katie Collins, number one thing we're always going to tell you, is it starts with the offer. Yeah. Why would you launch something? Why would you create a challenge if you don't know what you're offering at the end of it, the whole purpose of the challenge and the masterclass is to sell something. So first we have to figure out what are you selling? Um, and that's a bigger conversation, but that's what you need to have in mind before you even consider a launch. Amen. Yeah. So we'll see you here next time.

Jeffrey: We'll see you here next time as always, thank you so much for joining us. And if you enjoyed this episode, please leave us a five star review and hit that subscribe button. As always, you can check out the show notes at the launch squad, lab.com forward slash episode nine. All right, we'll see you next time.

Announcer: Hey, thanks for listening. If you'd like to have clarity, confidence, and excitement around your next launch, join us in the line, your launch Facebook group [email protected] forward slash Facebook. We also invite you to download our free gifts, the light near lunch starter kit, the free guide to creating an irresistible offer pricing it right overcoming tech barriers and tapping into the energy you need for success. Get it now at the launch spot, lab.com forward slash freegift [inaudible].