The Simplified Launch Strategy: Just 3 Tools

Episode #03 The Only THREE Tools You Really Need

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Jeffrey: [00:00:00] All right. In this video, I'm going to break down the three essential tools you need for launching and how to make it simple. A launch consists of pretty much three phases, right? You're going to attract, inspire, and invite. You got to attract people into your launch. You got to inspire them to do something and take action and then invite them to your program. Right? So that's as simple as it needs to be.

Now, the three tools that can make this happen are an online form. So that people can register for an event or get your lead magnet or get on your list or, you know, all of the above two, you need a page builder, Oh, a website somewhere that people can go and a place to put that form or your checkout process or your signup or whatever it is, right?

So you need a website of some [00:01:00] kind and three, you need. A checkout process, some sort of product and cart system. And that's pretty much it with those ingredients. You can almost make any kind of launch. Now I'll throw in a bonus one, because if you are going to do a live event or something, you want something like zoom or a webinar.

Platform or something like that, but that's not required. You can run um, entire launches without that. It's that's if you want to do it live, if you're looking to do a live experience, then having a live like zoom is. Perfect for a live event. But if you record a video and you were doing an evergreen launch or something like that, having a video on a page is pretty good.

So that sounds pretty simple, right? So let's break these tools down a little bit. So the first one, that online form now that usually comes [00:02:00] from your. Email marketing system, you want to get their name on a list. So if it's a lead magnet, if it's a registration for an event, you know, that you want that form to be as closely tied to your email marketing system as possible and most, if not all email marketing systems provide.

Online forms. And there's two ways of utilizing this form. One is you can just link to that form. Most email marketing systems will provide a hosted page for that form. But a better way to do that is to embed the form onto your website or page builder or funnel. Software, whatever you have. So that is a little bit more tricky, but it's not crazy.

They just provide you a little code. You copy all that code, you go to your page and you [00:03:00] paste it into the code of the page. Oftentimes page builders will give you a code element. So if you have a page builder and it's like, there's a title element, there's a column, there's a button element in that library of elements.

Is likely an HTML or a code element, put it in there, easy peasy, just copy and paste. There's nothing else you need to do. And that's really it. That's how you get that form in there. The reason why you want to look to your email marketing platform to get that form is that oftentimes the controls for tagging a new member, a tagging, a new lead.

Tagging a registrant is built into that software. So you want to get that form as close to your email marketing system as possible. They'll probably provide it. You just put it into your web page. [00:04:00] Now too, let's talk about the web pages. So. I just told you it can be really simple, but we make it complicated.

And here's one way we make it complicated. We have multiple platforms that we can create pages on. So we've got ClickFunnels and then we've got Kajabi and then we have a WordPress website. We don't need all of those things. All we need is a place that we can drag and drop text and boxes and elements to create a landing page, whether it be an email lead generation page, an opt in page, a registration for an event or something like that.

I mean, think about how simple most opt in pages are, right? They have some images, some text, a form, that's it. Maybe some more details about the event. Sure. Right. [00:05:00] Chances are in 2023, 2024, whenever you're listening to this video, chances are you have a website with a page builder that you can manipulate in this way.

If you don't give me a call, cause that's just not right. So basically that's as simple as it needs to be. Put that form into a page. You've got your beginning of a good funnel. Now, the third thing is a checkout form. And this is where things do get a little complicated. And oftentimes, well, first of all, let's talk about like, what is that checkout system?

it's gotta be a system where you can create a product that is connected to. A payment gateway and the product [00:06:00] handles the um, basically at a base level, it's the price of it. And the billing terms maybe somebody is signing up for membership, a subscription, a one time payment, whatever that might be, that product piece of it handles that.

So you could say I'm selling a four month membership or a lifetime membership or a one time payment of XYZ. That's part of the product, right? And then when they click, yes, I do want this, then that leads them to a place to fill out their information, put their credit card information in and actually make the purchase.

Right. This kind of starts to get more complex when you're like, you know, selling access to a course or a membership or. Things like that. Then you worry about how that's delivered and stuff, whole nother con conversation, but at a base level, that's all it is that [00:07:00] final piece. There is a way for them to give you money, right?

From there, you can bring them into your course, into your world, into your group, whatever that is. That's kind of another topic, but at a base level, they need to pay money. Right? So how do we overcomplicate these things? I'll tell you what. We are marketed to, and we fall for it sometimes it's not your fault.

I totally get it. I'm susceptible to it myself. When a cool fancy new funnel software or whatever says things like your conversions will be greater or it'll be easier than ever to make or whatever it is, like it's hard to resist and especially if you're. Website isn't user friendly, right? [00:08:00] You might look at your website and say, Oh gosh it's hard to work with.

And I don't know how to do it. And then you look at click funnels and they're like, Oh, it's drag and drop. It's really easy. Okay, sure. But that doesn't mean your website can't be that. Maybe you're running an old theme on WordPress and it's just. Hard to work with, right? That's easily solved.

How do we overcomplicate these things? We get marketed to by all kinds of other software saying we can do it better. We do it better than anything else. Ultimately think about it. When was the last time bought something because of how the webpage was built? Never. All webpages are kind of like they're all the same.

If you will, there's bells and whistles on them, but they're just. A URL, you go to it, you read the stuff and you make a decision, right? You didn't make a decision to sign up because it was Kajabi. You didn't make a decision to sign up with somebody's [00:09:00] product because it was ClickFunnels. You're like, great.

Wow. You built your site on ClickFunnels. I'm in, you must be super smart, right? It doesn't matter where it's built. What's Matt. What matters is if you can. Work with it, right? I have a lot of clients that come to me and say, well, I have a WordPress website that I can't work with. And yeah, you probably have a shitty theme, but that doesn't mean you have to have ClickFunnels or Kajabi or something because you have a shitty theme and you can't, and it's hard to work with your website, fix your theme and move on and you can have it all into one roof.

So that's kind of a way we overcomplicate. This is by succumbing to the marketing and the hype where that some other platform or some other funnel builder will solve your problems and increase conversions and [00:10:00] whatever it is, right? That's not where it is. So as unsexy as it is, those platforms are.

Often not needed if you already have your own website, chances are your, your website right now has everything you need to build a funnel. So those are the three things you need to be able to take an online form, make a lead, right? An online form inside a page, you need a page builder so that you can put your messaging on there and your forms and you need to be able to take somebody's money, right?

That is the. Easiest, simplest way to build a launch funnel. So if you like this, if you thought it was valuable, hit the like and subscribe, share it with a friend and let me know in the comments if you're building a funnel and what you're using.